&why Studio

München, Deutschland

Built for Impact. Designed for the Future. Design + Technology Studio

Beginnend mit dem „Why“ erschließen wir die Zukunft. Von der Strategie über das Branding bis hin zu digitalen Produkten und KI. Wir arbeiten mit Unternehmen in ganz Europa zusammen, um durch Technologie, immersive Erlebnisse und digitale Anwendungen das Wachstum von Unternehmen und Marken zu fördern. Wir sind B Corp-zertifiziert und arbeiten aktiv mit B Corp Europe und B Lab Germany zusammen.

38 Personen im Team

Spricht Englisch, Deutsch

15 Projekte in ihrem Portfolio

2 Kollaboration*en über Sortlist

Arbeitet remote auf der ganzen Welt

Sortlist Mitglied seit 2022

Gegründet 2009

19 Auszeichnung*en erhalten

4.97/5

9 Bewertungen

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Dienstleistungen

10 Dienstleistungen angeboten von &why Studio

Beschreibung
We design and build branded immersive websites that set the definitive benchmark for your industry: Corporate websites, B2B platforms, multi-language and multi-site environments, and full website relaunches. Following our "Last Relaunch Philosophy," we engineer scalable architectures with a 10+ year horizon, so your digital presence evolves without technical debt or replatforming. We are the partner of choice when rebranding and technical relaunch go hand in hand, translating a new visual identity into a high-performance, conversion-driven digital experience. Our delivery is built on modern headless CMS architectures paired with state-of-the-art JavaScript frontend frameworks and cloud-native hosting — giving you a fast, SEO-ready, fully responsive and accessible (WCAG 2.1 AA) platform that integrates seamlessly with the systems your business runs on, from Human Resources (HR) and Customer Relationship Management (CRM) to Product Information Management (PIM), Digital Asset Management (DAM), Investor Relations (IR), and AI-driven content services. Every engagement runs end-to-end across strategy, design, engineering, content migration, performance, and GoLive, supported by structured project management and quality assurance. Projects are led by a small senior core team working in hybrid-agile sprints, producing tangible outcomes quickly and ensuring that outstanding user experience makes a measurable difference to your business.
Skills in Webseitengestaltung (23)
Website DevelopmentShowcase WebsiteResponsive Web DesignWeb Contentweb developmentwebdesignweb sitewebsite creationweb app designwebsite marketing+13
Referenzen in Webseitengestaltung (14)
Bewertungen in Webseitengestaltung (3)
Marlene Hartz
Rafaela
Fae Herdt
Kunden in Webseitengestaltung (4)
Intelligent Apps GmbHTransport | international
#lastseenGemeinnützig | international
KKL LuzernUnterhaltung & Events | international
GoldbeckBau | international
Erfahren Sie mehr über Webseitengestaltung
Beschreibung
We empower partners to become digital market leaders by rethinking and transforming their entire digital ecosystem. Our strategic work spans digital transformation roadmaps, platform and content strategy, business case development, KPI frameworks, and AI strategy, translating stakeholder ambition into a clear, technically grounded path forward. Our process is workshop-driven and evidence-based, combining discovery, requirements, and strategy sessions with research, analytics review, and competitor benchmarking. From this, we derive personas, prioritized user journeys, sitemaps, measurable KPIs, and migration plans that ladder directly into the design and engineering work that follows — making strategy the natural foundation for the websites, platforms, and commerce experiences we build downstream. We help brands navigate complex global systems and architect platforms designed for long-term ROI. By bravely questioning existing structures, we lay the foundation for digital benchmarks that position scale-ups, B2B leaders, and international corporations at the front of their fields.
Skills in Digitale Strategie (22)
Digital TransformationMarketing StrategyDigital AnalyticsDigital ConsultingDigital Marketing Strategydigital strategybrand strategycreative strategymarketing strategybusiness strategy+12
Referenzen in Digitale Strategie (13)
Bewertung in Digitale Strategie (1)
Alina Bothe
Kunden in Digitale Strategie (4)
Intelligent Apps GmbHTransport | international
#lastseenGemeinnützig | international
KKL LuzernUnterhaltung & Events | international
GoldbeckBau | international
Erfahren Sie mehr über Digitale Strategie
Beschreibung
As a Certified B Corporation, we craft brands that are built to impact the future: Meaningful, purposeful, and engineered for the digital age. Our brand strategy work defines positioning, brand DNA, personality, core message, and tonality, grounded in stakeholder research, audience insight, and competitive analysis. From there, our corporate design and visual identity practice brings the brand to life across logo, typography, color, imagery, motion, and applied touchpoints, captured in a digital brand guide that scales from print and packaging to social and product. What sets us apart is that our brand systems are built for the digital age from day one: Design tokens, component logic, and motion principles are conceived to plug directly into the website relaunches, web platforms, and commerce experiences we deliver — closing the gap that often opens between a beautiful brand book and a real-world digital product. We work with both scale-ups and international companies to develop brand designs engineered for sustainable, long-term growth, a track record reflected in 30+ globally recognized awards. Strategy, brand guidelines, and a unique visual voice combine to make sure your identity resonates with your target audience and stands out as you scale.
Skills in Markenbildung & Positionierung (30)
BrandingCorporate IdentityVisual IdentityBrand IdentityBrand DevelopmentEmployer BrandingCorporate BrandingDigital BrandingBrand NamingBrand Experience+20
Referenzen in Markenbildung & Positionierung (10)
Bewertung in Markenbildung & Positionierung (1)
Jörg Siegel
Kunden in Markenbildung & Positionierung (4)
GoldbeckBau | international
GWH Immobilien Holding GmbHImmobilien | national
Breffka & HehnkeVersicherung | national
RoomPriceGenie AGSoftware & Computerservice | international
Erfahren Sie mehr über Markenbildung & Positionierung
Beschreibung
Building a benchmark is only the first step. Being discovered is the second. We bridge classic Search Engine Optimization with the future of Generative Engine Optimization (GEO), ensuring your brand is the definitive answer not only in Google results, but inside the Large Language Models and AI agents your customers already use, from ChatGPT and Claude to Perplexity, Gemini, and Copilot. Our work covers technical SEO, content and topical authority, internationalization, structured data, Core Web Vitals, and JavaScript/headless SEO, and extends into AI readability — entity modeling, semantic content structure, llms.txt, and machine-friendly content blocks that make your site reliably citable by AI Overviews and conversational search. Tracking and analytics setup ensure visibility translates into measurable performance. Because SEO and GEO are tightly coupled to architecture, we ship them as an integral phase of every relaunch and platform build, not as a bolt-on. The result is a brand that is "AI-ready" in an era where automated discovery and AI-driven recommendations are becoming the new standard.
Skills in SEO (20)
Search Engine OptimizationLocal SEOOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingMobile SEOOnline SEO+10
Referenzen in SEO (7)
Kunden in SEO (4)
Intelligent Apps GmbHTransport | international
KKL LuzernUnterhaltung & Events | international
GoldbeckBau | international
GWH Immobilien Holding GmbHImmobilien | national
Erfahren Sie mehr über SEO
Beschreibung
Specializing in custom B2B and B2C e-commerce, we blend deep UX research with robust headless commerce architectures to foster online growth across product catalogs, configurators, ticketing, subscription, and lead-to-cart funnels. The right commerce platform is shaped during our consulting and concept phase, then paired with high-performance storefronts and tight integrations into Product Information Management (PIM), Digital Asset Management (DAM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), payment, and marketing automation systems. We go beyond standard shops by creating interactive touchpoints that lift conversion and engagement — from the virtual "seat picker" for KKL Luzern, providing seat-specific auditorium insights, to AI-driven upselling, semantic product search, and personalized merchandising that increase basket size and lifetime value. Brand, content, and performance are treated as one system, so the commerce experience reinforces positioning rather than diluting it. Our approach focuses on measurable growth: continuous conversion rate optimization, structured experimentation, and post-launch retainers ensure your store keeps compounding value long after GoLive, turning the platform into an engine for both engagement and sales performance.
Skills in E-Commerce (15)
EcommerceWebshop DevelopmentEcommerce WebsiteE-Commerce HostingDigital CommerceEcommerce Web DevelopmentMarket LaunchPaypal IntegrationeCommerce ConsultingeCommerce Marketing+5
Referenzen in E-Commerce (4)
Kunden in E-Commerce (4)
KKL LuzernUnterhaltung & Events | international
RoomPriceGenie AGSoftware & Computerservice | international
EcoLifeKleidung & Accessoires
auteon GmbHSoftware & Computerservice | international
Erfahren Sie mehr über E-Commerce
Beschreibung
We deliver enterprise-grade web applications and platform experiences that turn complex business challenges into intuitive, valuable digital tools — customer and partner portals, employee and HR platforms, knowledge portals, dashboards, configurators, internal tooling, and AI-powered SaaS frontends. Our architecture is headless, API-first, and cloud-native, built with modern JavaScript frontend frameworks, observable end-to-end, and integrated with the systems your business already runs on. Specific tools and stacks are selected together with you during our technical consulting and concept phase, so the architecture matches your scope rather than the other way around. Where it creates real value, we layer in AI features such as semantic search, retrieval-augmented generation, content enrichment, and AI-guided recommendations, drawing on the same strategic, brand, and SEO foundations that make our websites perform. By working in small, senior-led teams, we ensure that even the most complex functionality — global search, advanced filtering, role and rights management, multilingual editor experiences — is delivered scalable, secure, and accessible by design (WCAG AA), serving as a long-term technological backbone rather than a short-lived solution.
Skills in Webanwendung (27)
Web DevelopmentProgrammingResponsive DesignOpen SourceProgressive Web AppAPI DevelopmentFull Stack DevelopmentWeb Application DevelopmentCI IntegrationTesting Services+17
Referenzen in Webanwendung (11)
Bewertung in Webanwendung (1)
Sander Tamm
Kunden in Webanwendung (4)
Intelligent Apps GmbHTransport | international
#lastseenGemeinnützig | international
KKL LuzernUnterhaltung & Events | international
priwattHeimservice
Erfahren Sie mehr über Webanwendung
Beschreibung
We develop high-end 3D games and Serious Games that bridge entertainment and education, used for brand activation, learning, training, and impact campaigns. Our work on #LastSeen used interactive mechanics such as geolocating historical photos on 3D maps to trigger deep cognitive engagement and won 8+ globally recognized awards, including the Grimme Online Award. Our capabilities span game concept and narrative design, game mechanics, real-time 3D, multiplayer, and live-data integration, for example the XR game with live stock market data for Baader Trading, delivered across native, web, and VR/AR/XR environments using industry-standard real-time engines and 3D toolchains. The exact technology stack is chosen during the concept phase to match the platform, performance, and audience requirements of your project. We combine technical architecture with immersive storytelling to achieve specific business or educational objectives, frequently in concert with our branding, web, and platform work to create connected experiences that extend a brand's universe rather than sit beside it.
Skills in Game Entwicklung (7)
Game DevelopmentAR Game Development2D Game DevelopmentVR Game DevelopmentGame LocalizationUnity 3D Game Developmentonline game development
Referenzen in Game Entwicklung (3)
Kunden in Game Entwicklung (3)
#lastseenGemeinnützig | international
Not specifiedBildung | regional
Deutsch-Französisches Jugendwerk (DFJW)Bildung | national
Erfahren Sie mehr über Game Entwicklung
Beschreibung
We make the complex tangible by bringing story, technology, and interaction together in three-dimensional space. Our 3D practice covers design, modeling, rendering, animation, real-time 3D, and immersive XR/VR/AR, executed with industry-standard 3D and real-time engine toolchains chosen project by project to fit each platform, performance budget, and creative ambition. From venue booking systems that visualize event spaces to globally distributed XR games and interactive product configurators, our solutions are tailored to captivate, educate, and convert. We specialize in immersive brand spaces: Virtual showrooms, 3D landing pages, museum and exhibition installations, digital twins — that allow users to interact with data and environments in ways traditional 2D interfaces simply cannot match. Because 3D rarely lives in isolation, we ship it as a native layer of the websites, web applications, commerce experiences, and games we build, with performance, accessibility, and CMS-driven content management baked in from the start.
Skills in 3D (17)
3D Rendering3D Animation3D Modeling3d designaugmented reality3d animationthreejs3d modelweb based3d visualisation+7
Referenzen in 3D (6)
Kunden in 3D (4)
#lastseenGemeinnützig | international
KKL LuzernUnterhaltung & Events | international
GWH Immobilien Holding GmbHImmobilien | national
Not specifiedBildung | regional
Erfahren Sie mehr über 3D
Beschreibung
We bring digital brands to life through high-impact motion design: Purpose-driven, performance-aware, and engineered to simplify complex information. From sophisticated UI animations and scroll-driven storytelling to high-end 3D renderings and brand reveals, our motion work blends award-winning aesthetic quality with technical precision to create visual narratives that strengthen identity and drive emotional resonance. We treat motion as a system, not decoration: easings, timings, transitions, and reveals are defined as part of a coherent motion identity that extends naturally from the brand into web, app, social, and advertising. Whether the output is a polished cinematic asset, a lightweight web animation, or a real-time 3D effect, we select the right tooling for the job and ship motion as performant, accessible (reduced-motion friendly), and CMS-controllable components inside our websites and platforms. Motion is an integral part of our "next generation experiences," ensuring every interaction feels fluid and meaningful, and that the brand work and product work always speak with one voice.
Skills in Motion-Design (7)
Motion Graphics2D AnimationCharacter AnimationMotion Design 3DComputer AnimationOnline AnimationDigital Animation
Referenzen in Motion-Design (5)
Bewertung in Motion-Design (1)
Franziska Seewald
Kunden in Motion-Design (4)
KKL LuzernUnterhaltung & Events | international
GoldbeckBau | international
Breffka & HehnkeVersicherung | national
Not specifiedBildung | regional
Erfahren Sie mehr über Motion-Design
Beschreibung
Outstanding user experience is our top priority because, for us, ergonomy is what turns a good interface into a measurable business advantage. Across our team of 35+ experts, we approach every digital touchpoint as a research-driven design problem combining qualitative and quantitative user research with hands-on usability work, accessibility expertise to WCAG 2.1/2.2 AA, and continuous experimentation to make sure the interfaces we ship hold up in the real world. This is the same human-centric craft that shapes our brand, website, platform, and commerce engagements, which is why our work tends to feel coherent from the first persona conversation all the way to the live product. We act as a natural extension of your in-house team, embedding into sprints to provide ongoing UX consulting and design upgrade support, conducting deep audits where you need an outside perspective, and partnering with you on long-term UX roadmaps when the goal is to mature an entire digital product. Whether the context is a complex enterprise platform, a B2B portal, a commerce experience, or a game, our designs are built for clarity, conversion, and emotional engagement in equal measure, so your digital presence meets real user needs while reliably moving the metrics that matter to your business.
Skills in Ergonomie (UX/UI) (29)
UX DesignUI DesignDesign ThinkingUsability TestingUser ResearchUser TestingUser JourneyCustomer Journey MappingInteraction DesignMobile App UI Design+19
Referenzen in Ergonomie (UX/UI) (10)
Bewertung in Ergonomie (UX/UI) (1)
Florian Pinger
Kunden in Ergonomie (UX/UI) (4)
#lastseenGemeinnützig | international
KKL LuzernUnterhaltung & Events | international
GoldbeckBau | international
Breffka & HehnkeVersicherung | national
Erfahren Sie mehr über Ergonomie (UX/UI)

Team

38 Mitglieder in &why Studio's Team

GeschichteWe're a certified B Corp and Kununu 2022 Top Company, dedicated to making a positive impact. Our team, free from external investors, focuses on social, sustainable projects, and DEI initiatives. This image reflects our commitment to growth, innovation, and purpose. Welcome to &why, where we Culture comes first.

Auszeichnungen

&why Studio wurde 19 Mal ausgezeichnet

Lovies Gold (#1) Best Use of Photography or Video 2025 - #lastseen2025-10-01Websites & Mobile Sites

Lovies Bronze (#3) Climate & Sustainability 2025 - Ecolife Sustainable Shopping2025-10-01

Lovies Silver (#2) Social Impact 2025 - #lastseen2025-10-01Websites & Mobile Sites

Red Dot Priwatt Brand Relaunch 20252025-07-01Brands & Communication Design

Bewertungen

9 Bewertungen für &why Studio

4.97/5

(9 Bewertungen)

Fae HerdtBrand Management bei JAEGGI

5/5

Budget

Qualität

Zeitplan

Zusammenarbeit

Was war das Ziel Ihrer Zusammenarbeit?&why hat uns dabei unterstützt, aus unserer nicht mehr ganz so zeitgemässen :) Website, eine digitale Experience zu schaffen. Die Zusammenarbeit ging dabei weit über die reine Umsetzung von Anforderungen hinaus. &why hat uns ganzheitlich begleitet: von der strategischen Beratung bis hin zur kontinuierlichen Betreuung und Maintenance nach dem Go-live des MVP. Dadurch entstand eine digitale Plattform, die sowohl unsere Marke als auch die Bedürfnisse unserer Kund:innen optimal widerspiegelt.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?&why war immer top vorbereitet, mit einem tollen Projektmanagement Team, das alles im Griff hat. &why ist darüber hinaus eine Agentur, die Consultancy gross schreibt und proaktiv neue Ideen ins Spiel bringt, die unsere Zusammenarbeit extrem bereichert haben.

Fae Herdt empfiehlt diese Agentur

DienstleistungWebseitengestaltung

RafaelaCommunications & Branding bei Jane Goodall Institut Deitschland

4.75/5

Budget

Qualität

Zeitplan

Zusammenarbeit

Was war das Ziel Ihrer Zusammenarbeit?The agency created an interactive scrollytelling page for us that tells the story of our association’s founder very effectively and motivates people to take action at the end.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?The team’s very open attitude and high level of motivation really stand out. They are highly solution-oriented and open to all questions.

Rafaela empfiehlt diese Agentur

DienstleistungWebseitengestaltung

Alina BotheProject Director of #LastSeen. Images of Nazi Deportations bei Freie Universität Berlin

5/5

We hired &why Studio to develop a digital platform for our research & education project. The team created a unique tool for image research, a 3D online serious game for education and a multi modal travelling exihibition. The company not only developed an excellent technical solution but was deeply interested in the results. This led to much stronger and more impactful products. The outcome was a unique Web experience with more than 100.000 visitors, 750.000 page views, extremely long time on page, more than 10 international awards, extremely high societal impact (more than 200 press references)

DienstleistungDigitale Strategie

SektorGemeinnützig

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Kontakt

Kontaktdetails von &why Studio

Details

https://www.why.de?utm_source=sortlist&utm_medium=referral&utm_campaign=directory&utm_term=profile

Headquarter&why digital studio, Tegernseer Landstraße, Munich, Germany
&why digital creative studio, Kastanienallee, Berlin, Germany