Reporter Outreach

What was the scope of their involvement? Initially, Reporter Outreach spent a lot of time with us understanding our perspective, vision, mission, and values. Basically, they did a lot of work to understand who we were as a company so that they could represent us and write content for us. Since then, Reporter Outreach has been helping us publish content that conveys our expert perspective on various magazines and publications nationwide. To achieve our media placement, Reporter Outreach uses a panel where reporters and journalists ask for experts’ perspectives and insight on a particular topic. On there, they pitch our content to those reporters and journalists. Whenever they get us quoted in a publication, that quote generates a backlink to Gallus Detox. What is the team composition? I’ve worked with 4–5 teammates from Reporter Outreach. Brandon (Founder) is my main point of contact. How did you come to work with Reporter Outreach? Our CEO found them, but I don’t know how since I wasn’t part of that process. What is the status of this engagement? We started working together in October 2022, and our engagement is ongoing. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? Since the fall of 2022, Reporter Outreach has secured around 70 media mentions in important publications. Additionally, we’ve seen an increase in our web traffic and our ranking in Google search results when people search for detox-related topics. Ultimately, Reporter Outreach has achieved what we expected. They’ve improved our visibility and established us as a trusted and reliable source of information. What they do works, so whatever we pay them is worth it — they’re crushing it! How did Reporter Outreach perform from a project management standpoint? Reporter Outreach’s project management is great. We’ve gone through a couple of process iterations to find the one that works best for us, and they’ve bent over backward to fit our needs. For example, they used to send me a lot of things every day to review and provide feedback, but I’m a very busy person, so they adjusted that process to make it work for me. As for communication, we communicate via text messages because it works best for us. In our industry, it’s uncertain when things will happen; everything moves around quickly, and things are time-sensitive. Thus, they usually text me because that’s the easiest way to get a hold of me. Additionally, we’ve used email to communicate and Google Docs to manage the content, where I can make edits and suggestions. What did you find most impressive about them? Reporter Outreach’s ability to write and understand our perspective, point of view, mission, and values is impressive. I’ve worked with 4–5 blog and content writers, and Reporter Outreach is, by far, the best company I’ve worked with. Their ability to write is head and shoulders above their competitors, and it feels like they’ve blended themselves into our point of view. Are there any areas they could improve? I don’t have any constructive feedback for Reporter Outreach. I’ve been more than happy with their service, and I enjoy working with them. Do you have any advice for potential customers? Figure out the best way to communicate with Reporter Outreach and the process you require. Be open and direct about what will work best for you, and set the right expectations.