Collective Design Agency

Was war das Ziel Ihrer Zusammenarbeit?To support Van Phu’s brand debut in Ho Chi Minh City by defining a clear creative direction, building a cohesive visual language system, and translating it into key OOH assets for rollout.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?CDA’s working style was structured, calm, and highly collaborative. They listened carefully, asked the right questions, and translated feedback into practical iterations quickly, while protecting the core direction and maintaining a high level of craft.

Gibt es Verbesserungsmöglichkeiten?No major areas for improvement at this time. We were satisfied with both the process and the quality of delivery.

Was war das Ziel Ihrer Zusammenarbeit?The objective was to enhance the usability and design of our internal digital editing platforms, which support real estate media post-production. We wanted to streamline workflows, improve the user experience, and ensure a consistent, scalable visual system.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?We especially enjoyed the energy and professionalism of the team at Collective Design Agency. They were thoughtful, collaborative, and truly embedded themselves as part of our team. Their attention to detail, responsiveness, and ability to translate feedback into actionable design improvements made the process smooth and enjoyable.

Gibt es Verbesserungsmöglichkeiten?There were no significant issues during the collaboration; therefore, we did not have any suggestions for improvement at this time.

Was war das Ziel Ihrer Zusammenarbeit?To rename and rebrand xEra, creating a strategic and scalable brand identity system in preparation for market expansion.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?CDA was quick to respond and very helpful in guiding us through understanding our own branding, especially since this was our first time developing a brand. We asked for options for naming our brand, and CDA’s brainstorming process was both creative and collaborative--one of their suggestions is now our official brand name. Overall, a great agency if you’re looking for strong value for money, professionalism, and excellent work ethics.

Gibt es Verbesserungsmöglichkeiten?As one of the reviews here mentioned, more frequent check-ins during the early stages of a project would be helpful. In our case, since this was our first time developing a brand, we sometimes felt hesitant about our ideas or unsure how they would come to life. Regular early-stage check-ins from CDA could provide reassurance and opportunities for refinement. That said, every member of the project team carried out their role well.