Charmer Studio

Для брендинга выберу €10000 — это вписывается в ваш floor (по эталонному КП: стратегия 500K + айдентика 900K + brand-system 300K ≈ 1.7M ₽ ≈ €17–18K). €10000 как entry означает «откроемся для серьёзных запросов, без mass-market». Skills (вписать в поиск) Точно искать: Brand Strategy Brand Identity Brand Positioning Visual Identity Logo Design Brand Guidelines (или Brand Book / Style Guide) Rebranding Naming Brand Architecture Tone of Voice (если есть) Brand Development Corporate Branding Brand Storytelling Если есть — также Brand Audit, Design Strategy, Visual Language. Description — основной вариант (~1300 знаков) We build brands from positioning through identity to applied systems — as one engagement, with the same senior team end to end. Since 2011, Charmer has worked across categories where brand has to carry weight beyond a launch campaign: technology products, investment, culture, hospitality, media. Selected work: — Ancestry. Rebranding and design system for the platform. — HPA. Brand and site for an AI startup at an Italian research institute. — Blink. Brand and site for an investment fund in high-frequency trading. — Swan Hellenic. Brand work for the cruise line. — Aisthesis. Brand and site for the contemporary art gallery. — Inside the Games, Teze Bazar — brand and digital. How we approach branding: 1. Research and strategy. Interviews with founders and key team, audience and competitor mapping, market context. Outcome — a strategy document: positioning, mission, values, USP, tone of voice. This grounds every visual decision that follows. 2. Visual identity. Two visual directions developed from the strategy. Each direction shows logo, typography, color system, iconography, graphic language and motion direction working as a coherent system — not isolated assets. Two revision rounds. 3. Brand system for digital and applied use. Templates and patterns: presentation, social, email, marketing UI, product brand elements. 4. Guidebook. A working document for in-house teams and contractors — not a poster, a tool. Studio principles: Clarity First. Care for Craft. Built on Trust. Open to Evolve.

We shape visual identities and design systems for companies building for the long term. Charmer is a design studio working at the intersection of brand strategy, identity and digital. Since 2011, we have built and refined visual systems for international clients across technology, finance, culture and media — among them Ancestry, Swan Hellenic, Blink, HPA, Diamond Journey and Aisthesis. Our work in graphic design covers logo development, typography, color systems, iconography and applied brand languages — built to hold up across product, marketing and editorial use over years, not seasons. We work as one senior team: strategy and craft in the same room, no handoffs between contractors. From vision to value.

We design and build websites for companies that need them to work for years, not seasons. Charmer is a design studio working at the intersection of brand strategy, identity and digital. Since 2011, we have shipped websites across very different scales and contexts — from product and corporate sites to long-form editorial platforms. What we build: — Corporate and product websites. AI startup HPA (Italian research institute), high-frequency trading fund Blink, Future London Academy, Swan Hellenic cruises, Diamond Journey by Sarine Technologies with bespoke 3D and motion. — Editorial and media platforms. Over 20 launched. — Brand and culture sites. Aisthesis contemporary art gallery, museum and foundation projects. — Landing pages and microsites for product launches, campaigns and investor materials. How we work: — One senior team end-to-end. Strategy, art direction, senior design and development in the same engagement — no layered subcontracting between brand, UX and front-end. — Bilingual from the start. Our own site runs in two languages; we set the same up for clients reaching across markets. Studio principles: Clarity First. Care for Craft. Built on Trust. Open to Evolve.