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Zie Ze Doen

Ghent, Belgium
Stories with warmth: creativity that connects and renews
Who they are Zie Ze Doen is the Story & Media Lab around Geertrui Coppens, based in Ghent. The studio focuses on content and storytelling for fiction, documentary, and social media. Core values such as innovation, warmth, and playfulness color every production and every project the team undertakes. Core activities and expertise Zie Ze Doen develops narrative content and creative formats for various media. The portfolio includes, among others, the VRT travel documentary De Bende Van Wim (with Wim Opbrouck, Jean Blaute, and Michiel Hendryckx) and the program Het Peulengaleis (with Bart Peeters and Hugo Matthysen). In addition, the lab devises campaigns and provides innovative creative training for organizations and companies. New to the offering is a pop-up corporate choir: an original initiative for employer branding and profiling. Approach and methodology Zie Ze Doen's work starts from strong stories and human warmth. The team emphasizes engaged collaboration with clients and practical, playful working methods during training and development projects. In both production and training, innovation is central: formats are tested, storytelling tools are applied, and curricula are adapted to the specific context of each organization. What sets them apart While many agencies offer diverse services, Zie Ze Doen combines substantive depth in fiction and documentary with a sharp focus on social media and organizational creativity. The combination of format development, campaign design, and hands-on training—complemented by original ideas like the pop-up corporate choir—delivers a recognizable, human-centered approach that unites employer branding and narrative construction. Conclusion and call-to-action Zie Ze Doen invites organizations to explore together how stories can create added value: from television productions to short social content, and from creative workshops to innovative employer branding initiatives. Visit the website for an overview of productions and training offerings, and get in touch to start a tailor-made creative journey.
2 people in their team
Speaks English, Dutch, French
Sortlist member since 2025
Founded in 1999
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Services

3 services offered by Zie Ze Doen

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  • Description
    We vormen merkverhalen en positionering met warmte en speelsheid, vertaald vanuit fictie- en documentaire-expertise naar onderscheidende employer branding en formats.
    Skills in Branding & Positioning (1)
    Brand Storytelling

    Learn more about Branding & Positioning


  • Description
    We beheren communities met menselijke warmte en verhalende content, combineren formats, interactieve sessies en pop-up-ideeën om betrokkenheid en employer branding te versterken.
    Skills in Community Management (1)
    Content Production

    Learn more about Community Management


  • Description
    We ontwerpen influencer-campagnes met focus op verhaal en echtheid, matchen talenten aan formats en meten impact voor authentieke zichtbaarheid.
    Skills in Influencer Marketing (1)
    Influencer Content Production

    Learn more about Influencer Marketing

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Team

2 members in Zie Ze Doen's team

StoryWij zijn Zie Ze Doen, het Story- & Medialab van Geertrui Coppens — sinds 1999 gevestigd in Gent. Vanuit een liefde voor verhalen werken we elke dag aan fictie, documentaires en sociale media-content die raakt en verrast. We combineren speelsheid met vakmanschap: soms ontstaat een idee tijdens een koffiepauze, soms tijdens een zorgvuldig opgebouwde schrijfworkshop. Naast productie bedenken we campagnes en geven we creatieve trainingen aan organisaties — altijd met aandacht voor vernieuwing en warmte. Recent voegde ons pop-up bedrijfskoor zich bij het aanbod: een onverwachte, verbindende manier voor bedrijven om aan employer branding te werken. We doen het omdat verhalen mensen dichterbij elkaar brengen — en omdat we geloven dat creativiteit in elke organisatie leeft.
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  • Headquarter83 Brusselsesteenweg, 9050 Ledeberg, België / Belgique / Belgien