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Yummo
We build conscious food and wellness brands. The power of brands A brand is more than a name or symbol. They identify, personality and consumer perception of a product, service or company. Essentially brands exist in their minds. A brand can be the most valuable asset that a company owns and it is the key to success to many of today’s stock market winners. What makes a brand successful? We find that the most successful brands combine love / emotional affinity and innovation. Together these two factors form a virtuous circle which ensures the long-term continuity and success of a brand company. Since brands exist in the minds of consumers, implies that brand equity is mental availability, and the best way of staying available in consumers’ mind is by innovation, by getting noticed. This is what investors are looking for when they pick brand winners. Strong brands have two concrete financial consequences: Superior growth . As successful brands are continuously able to find new growth opportunities, new products, new geographies. The difference between a product company and a brand company is that brands outlive the product life cycles. Hence a product becomes obsolete a brand can be eternal. A good example of this would be the Apple brand, which manages to survive despite the despite the decline of the desktop computer by transferring itself to new categories like personal computers, tablet, mobile phone to music and so on. Superior pricing : The second financial implication is pricing power as brands can command a price premium. Now together these two factors lead to margin expansion and other corporate advantages which make a very significant difference between the valuation of a brand company and a product company. This implies that a brand company generates consistent superior shareholder return .
6 people in their team
Speaks English, French, German
3 projects in their portfolioSortlist member since 2018
Founded in 2007
No review yetBe the first to write one
Services
8 services offered by Yummo
Description We love and excel at generating consumer insights and transforming them into actionable brand and innovation strategies. Our expertise is in FMCG.Skills in Branding & Positioning (9) Concept DevelopmentMarketing StrategyRebrandingPackaging DesignBusiness DevelopmentRebrandingBrand PositioningConsumer InsightBrand StrategyWorks in Branding & Positioning (3) Clients in Branding & Positioning (3) Thai Dairy Industry (Mali Group)Food | internationalNestleFood | internationalMeg Milk (Snowbrand) JapanFood | international
Learn more about Branding & PositioningDescription No description provided for this service.
Skills in Innovation (6) Consumer InsightCommunication & Brand StrategyProduct LaunchConcept DevelopmentPackaging DesignBusiness PlanWorks in Innovation (2) Clients in Innovation (2) Thai Dairy Industry (Mali Group)Food | internationalNestleFood | international
Learn more about InnovationDescription No description provided for this service.
Works in Content Strategy (3) Clients in Content Strategy (3) Meg Milk (Snowbrand) JapanFood | internationalThai Dairy Industry (Mali Group)Food | internationalNestleFood | international
Learn more about Content StrategyDescription No description provided for this service.
Works in Advertising (2) Clients in Advertising (2) NestleFood | internationalThai Dairy Industry (Mali Group)Food | international
Learn more about AdvertisingDescription No description provided for this service.
Skills in Graphic Design (1) Packaging Design
Learn more about Graphic DesignDescription No description provided for this service.
Skills in Digital Strategy (2) Marketing StrategyMarket Expansion
Learn more about Digital StrategyDescription No description provided for this service.
Learn more about PackagingDescription No description provided for this service.
Work in Market Research (1) Client in Market Research (1) Meg Milk (Snowbrand) JapanFood | international
Learn more about Market Research
Team
6 members in Yummo's team
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Contact details of Yummo
Details
http://www.yummo.asia
- HeadquarterThailand Cultural MRT Station, Thanon Ratchadaphisek, Khwaeng Din Daeng, Khet Huai Khwang, Krung Thep Maha Nakhon 10310, Thailand