Your Majesty — Part of Infinum cover
Your Majesty — Part of Infinum logo

Your Majesty — Part of Infinum

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Amsterdam, Netherlands
Brand & digital agency, part of Infinum. Future-proof brands, digital products & AI experiences.
Your Majesty is a brand and digital agency in Amsterdam, part of Infinum. We build future-proof brands, digital products and AI-ready experiences for ambitious leaders who want to stay ahead of culture and make a meaningful impact. Strategy, creativity and technology sit under one roof. We shape the brand, design the experience and build the product, backed by Infinum's 390+ strategists, designers and engineers across Europe and the US. What we do Brand strategy & identity: positioning, messaging, visual and motion identity, design systems and brand guidelines. Website design & development: UX/UI design, headless CMS (Storyblok), full-stack web platforms and native iOS and Android apps. E-commerce: Shopify, composable and headless commerce, and digital flagship stores. AI & innovation: applied AI, AI brand visibility, workflow automation, MVPs, prototypes and innovation sprints. Team training: AI masterclasses, keynotes, leadership offsites and design thinking workshops. Selected clients: Netflix, Los Angeles Lakers, Sotheby's, Porsche, Philips, Marriott, Samsung, adidas, FILA, Airbnb, A1 Tomato, Accessiway and Skytree. Recognition: Webby, Clio, One Show, Cannes Lions, LIA, Awwwards and Communication Arts. Offices in Amsterdam, New York and London. Engagements typically start at €50,000.
396 people in their team
Speaks English, Dutch, Swedish
25 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2017
Founded in 2007
13 awards conferred
Compare to other agencies

Services

32 services offered by Your Majesty — Part of Infinum

Description
We build future-proof brands that move the human experience forward. Our brand strategy and identity work distils companies, products and movements down to their essence, then brings them to life across every touchpoint: positioning, vision and mission, messaging frameworks, tone of voice, visual and motion identity, packaging, design systems and brand guidelines. Because the same team also designs and builds the digital product, the brand survives the jump from guidelines to screen. Recent work: Tomato (A1 telco challenger relaunch), Accessiway, HNK, EQL, Azteco (sales up 300%), Samsung SmartThings.
Skills in Branding & Positioning (30)
Brand Positioning
Content Strategy
Branding
Brand Design
Brand Identity
Brand Strategy
Brand Experience
Storytelling
Communication Advice
Graphic Design
Works in Branding & Positioning (12)
Tomato (A1): from cheap telco to unignorable challenger brand - Branding & Positioning
Accessiway: from compliance vendor to accessibility leader - Branding & Positioning
Azteco: a culture-first Bitcoin brand, sales up 300% - Branding & Positioning
FILA Explore - Branding & Positioning
Clients in Branding & Positioning (4)
A1 Hrvatska (Tomato)Telecommunications | national
AccessiwaySoftware & Computer Services | international
AztecoBanking & Financials | international
FILARetail | international
Learn more about Branding & Positioning
Description
We design and build websites that work as a brand's digital flagship. Strategy, UX/UI design, content and development happen in one team, so nothing gets lost between agency and build partner. We specialise in headless CMS (Storyblok, MACH architecture), modular component systems that marketing teams can run without developers, HubSpot integrations, multilingual sites and AI search visibility. Backed by Infinum's 390+ engineers. Recent work: Skytree, Accessiway, Los Angeles Lakers (26% more fan engagement), Sotheby's.
Skills in Website Creation (30)
Content Strategy
Digital Strategy
Ecommerce Website
UX Design
Branding
Visual Design
Digital Transformation
Digital Design
Responsive Website
CMS
Works in Website Creation (20)
Accessiway: from compliance vendor to accessibility leader - Website Creation
Netflix: Squid Game The Challenge, The Price of Morals - Website Creation
Skytree: a scalable digital flagship for a climate tech scale-up - Website Creation
Los Angeles Lakers: 26% more fan engagement on Lakers.com - Website Creation
Review in Website Creation (1)
Nick Spapens
Clients in Website Creation (4)
AccessiwaySoftware & Computer Services | international
NetflixMedia | international
SkytreeEnergy & Oil | international
Los Angeles LakersSports | international
Learn more about Website Creation
Description
We design and build e-commerce experiences that sell the brand, not just the product. From digital flagship stores to composable and headless commerce, our team handles strategy, UX/UI, content and development in one go. We work with Shopify and Shopify Plus, headless front ends, Storyblok CMS, PIM and ERP integrations, and multi-market, multilingual stores, backed by Infinum's commerce engineering team. Recent work: Dopper digital flagship store, Rottefella (traffic doubled), Atelier Munro, FILA (36% click-through to e-commerce).
Skills in E-commerce (30)
Content Strategy
Custom Development
User Research
A/B Testing
Brand Strategy
Prototyping
User Interface Design
UI Design
UX Design
Ergonomy (UX/UI)
Works in E-commerce (4)
Sotheby's: from physical catalogue to immersive digital storytelling - E-commerce
Red Bull - E-commerce
Dopper Digital Flagship Store - E-commerce
Samsung SmartThings - E-commerce
Clients in E-commerce (4)
Sotheby'sLuxury Goods & Jewelry | international
Red BullBeverage | international
DopperE-commerce | national
Samsung SmartThingsSoftware & Computer Services | international
Learn more about E-commerce
Description
We work with pioneers at the intersection of design, technology and business. Our innovation work covers applied AI, AI agents and workflow automation, generative AI content production, MVP definition and prototyping, emerging technology discovery, and design and innovation sprints. We also run AI masterclasses and innovation workshops for leadership teams. Recent work: Armada Music's first AI-generated music campaign, AI brand visibility for Accessiway (65% better LLM presence), The Fabricant, Samsung.
Skills in Innovation (28)
Digital Strategy
UX Design
Experiential Marketing
Creative Concept
Design
Website Design
Logo Design
Website Design
Motion Design
UI Design
Works in Innovation (7)
Armada Music: the first AI-generated music campaign - Innovation
Dopper Digital Flagship Store - Innovation
Samsung SmartThings - Innovation
OnzeAuto: Creating an electric car-sharing company - Innovation
Clients in Innovation (4)
Armada MusicMusic | international
DopperE-commerce | national
Samsung SmartThingsSoftware & Computer Services | international
OnzeAuto.Automotive | national
Learn more about Innovation
Description
We help leaders work out where their brand and digital products need to go next, and what it takes to get there. Our digital strategy work combines market research and opportunity mapping, cultural insight and trend analysis, product and UX strategy, AI readiness and roadmapping. Strategy is never handed off: the same team designs and builds what it recommends, with Infinum's 390+ specialists behind it. Clients include Sotheby's, Los Angeles Lakers, Samsung and Skytree.
Skills in Digital Strategy (28)
Digital Strategy
Digital Analytics
Digital Branding
Design Thinking
Communication Advice
Brand Strategy
Content Strategy
Website Design
Consulting
Strategic Planning
Works in Digital Strategy (14)
Netflix: Squid Game The Challenge, The Price of Morals - Digital Strategy
Skytree: a scalable digital flagship for a climate tech scale-up - Digital Strategy
Los Angeles Lakers: 26% more fan engagement on Lakers.com - Digital Strategy
Sotheby's: from physical catalogue to immersive digital storytelling - Digital Strategy
Clients in Digital Strategy (4)
NetflixMedia | international
SkytreeEnergy & Oil | international
Los Angeles LakersSports | international
Sotheby'sLuxury Goods & Jewelry | international
Learn more about Digital Strategy
Description
Bespoke web platforms, customer portals and internal tools, from product definition to launch and scale. We cover product and UX strategy, UI design, full-stack development, systems architecture, API integrations and custom internal tools, backed by Infinum's engineering teams. Composable, cloud-native and built to last.
Skills in Web Application (30)
UX Design
User Interface Design
User Research
User Testing
User Journey
Creative
Website Creation
Creative Concept
E-commerce
Website Design
Works in Web Application (5)
Los Angeles Lakers: 26% more fan engagement on Lakers.com - Web Application
Dopper Digital Flagship Store - Web Application
Samsung SmartThings - Web Application
OnzeAuto: Creating an electric car-sharing company - Web Application
Clients in Web Application (4)
Los Angeles LakersSports | international
DopperE-commerce | national
Samsung SmartThingsSoftware & Computer Services | international
OnzeAuto.Automotive | national
Learn more about Web Application
Description
Native iOS and Android apps, cross-platform builds and apps for wearables and smart devices, designed and built by Your Majesty together with Infinum, one of Europe's leading mobile development companies. We handle product strategy, UX/UI design, development, API integrations and ongoing maintenance in one team. Recent work: the Moj Tomato app for A1, rebuilt as a server-driven system so content, pricing and promotions update without a new release.
Skills in Mobile App (18)
Mobile App Development
Mobile App Design
Mobile Application Development
Mobile App UI Design
Hybrid Mobile App
SEO Mobile Optimization
Mobile App
iOS App Development
Android App
Android App Development
Works in Mobile App (4)
Azteco: a culture-first Bitcoin brand, sales up 300% - Mobile App
Newcastle Helix - Mobile App
Samsung SmartThings - Mobile App
adidas: NMD Cubes - Mobile App
Clients in Mobile App (4)
AztecoBanking & Financials | international
Newcastle HelixGovernment & Administration | national
Samsung SmartThingsSoftware & Computer Services | international
AdidasClothing & Accessories | international
Learn more about Mobile App
Description
Custom software, platforms and internal tools designed by Your Majesty and engineered with Infinum, one of Europe's leading software development companies with 390+ people. Systems architecture, API integrations, cloud-native web platforms, native mobile apps and AI-powered tools, from MVP to scale.
Skills in Software Development (9)
Software Development
Enterprise Software Development
Software Engineering
Application Development
Custom Software Development
Web Application Development
Agile Development
Web Development
App Development
Learn more about Software Development
Description
User experience and interface design for websites, apps and digital products that delight users and drive business results. We cover user research, product and UX strategy, information architecture, prototyping, UI design, design systems and usability testing, then build what we design. Recent work: Los Angeles Lakers (NPS 48/50, 13% longer mobile sessions), Sotheby's, Skytree.
Skills in Ergonomy (UX/UI) (11)
Immersive Experience
User Experience Optimization
A/B Testing
UX optimization
User Testing
UX Design
UI Design
User Experience
User Research
UX Strategy
Works in Ergonomy (UX/UI) (11)
Skytree: a scalable digital flagship for a climate tech scale-up - Ergonomy (UX/UI)
Los Angeles Lakers: 26% more fan engagement on Lakers.com - Ergonomy (UX/UI)
Sotheby's: from physical catalogue to immersive digital storytelling - Ergonomy (UX/UI)
FILA Explore - Ergonomy (UX/UI)
Clients in Ergonomy (UX/UI) (4)
SkytreeEnergy & Oil | international
Los Angeles LakersSports | international
Sotheby'sLuxury Goods & Jewelry | international
FILARetail | international
Learn more about Ergonomy (UX/UI)
Description
Content and messaging strategy that keeps brand and product speaking with one voice. We build messaging frameworks, tone of voice, content architecture, website content and campaign storytelling, and use generative AI to produce content at scale without losing craft. Recent work: Accessiway's persona-led content structure and AI search visibility, Skytree's brand narrative.
Skills in Content Strategy (10)
Content Strategy
Social Media Strategy
SEO Strategy
Marketing Strategy
Digital Strategy
Communication Advice
Design Thinking
User Experience
Social Media Strategy
Content Strategy
Works in Content Strategy (12)
Accessiway: from compliance vendor to accessibility leader - Content Strategy
Skytree: a scalable digital flagship for a climate tech scale-up - Content Strategy
Los Angeles Lakers: 26% more fan engagement on Lakers.com - Content Strategy
FILA Explore - Content Strategy
Clients in Content Strategy (4)
AccessiwaySoftware & Computer Services | international
SkytreeEnergy & Oil | international
Los Angeles LakersSports | international
FILARetail | international
Learn more about Content Strategy
In need of one of those services?

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Team

396 members in Your Majesty — Part of Infinum's team

Your Majesty — Part of Infinum cover
Story
Founded in Amsterdam in 2007, Your Majesty has spent 19 years helping pioneers move the human experience forward. Led by Managing Partner Georgios Athanassiadis, CTO Kasper Kuijpers and Creative Director Joost Huver. Part of Infinum: 390+ people across Europe and the US.
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Awards

Your Majesty — Part of Infinum was awarded 13 times

D&AD Awards - Wood Pencil - Netflix: Squid Game The Challenge (with BBH New York)2024-05-01Digital Marketing
Clio Awards - Bronze - Netflix: Squid Game The Challenge (with BBH New York)2024-05-01Website
Communication Arts - Cabiner - Award of Excellence, Brand Identity2020-01-01Brand Identity
Webby Awards - Best Homepage - Universal Love2019-02-28Best Homepage

Reviews

4 reviews for Your Majesty — Part of Infinum

5/5

(4 reviews)
NS
Nick SpapensDigital Marketeer at Dopper
Service
Website Creation
Sector
E-commerce
Team
51 - 200
Nick Spapens recommends this agency

What was the objective behind your collaboration?

Strategy-led design and development to create an online platform that makes a splash.

What did you enjoy the most during your collaboration?

Your Majesty is all about creativity and they are truly passionate about building remarkable things. Their drive to deliver excellence is something to admire.

Your Majesty — Part of Infinum's answer:

Thank you for the review Nick! Looking forward to smash 2020 together with you!

5/5

Budget
Quality
Schedule
Collaboration
JD
Jose DolGeneral Manager at Volkshotel
Your Majesty has been our digital agency for four years. From the start it's always been a good collaboration. Our website received a lot of positive PR and great feedback for the creativity, plus our customers love it. Next to being creative YM has also proven to be a agency with a lot of technical expertise. They built a custom booking engine and implemented our payment systems that generated great results. We hope to work with Your Majesty for many more years.

5/5

MK
Marcel KloproggeManaging Partner at OnzeAuto.
From the very beginning we experienced Your Majesty Co. as a truly professional agency with in-house creative and technical competences. We asked for a lot of creative and technical expertise to build a competitive portal to kick off our company in electric car sharing. As a start-up, OnzeAuto challenged them to be agile and impactful, though budget was limited. The team YM brought to the table proved to be an excellent blend of deep and diverse expertise, combined with a strong sense of collegiality. They tend to ask for the Why, which brings a lot of focus, while their way of working is truly agile and customer centric. It was a real pleasure to work with Your Majesty, and we foresee a longterm relationship, co-creating the future of our business. We look forward to continue o

5/5

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Contact

Contact details of Your Majesty — Part of Infinum

Details

  • HeadquarterKoivistokade 78, Amsterdam, Netherlands

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