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www.lighthousecommunications.ro
Super smart, talented, and experienced PR professionals that deliver!
We are Lighthouse, an independent PR consultancy firm specialising in corporate communication and marketing. We provide unrivalled strategic counsel in corporate, B2B and B2C communications. We work with clients that are willing to ascertain the truth about their business and able to implement the optimum solutions. We focus on delivering against the brief, whatever the vertical market, you will find that our extensive experience, combined with our creative nous, enables us to provide stellar PR campaigns that in most cases, exceed client expectations. 14 people in their team
Speaks Bulgarian, English, German, Romanian
Works remotely across the globe
Sortlist member since 2020
Founded in 2017
3 awards conferred5/5
Services
7 services offered by www.lighthousecommunications.ro
Description Strategic communication is an integrative communication structure linking stakeholders to the organisation.
It helps organisations explain their mission, combine its many visions and values into a cohesive message to stakeholders, be it business partners, customers, employees, regulators, shareholders, journalists, or influencers.
We can prepare the blueprint PR strategy for you
At Lighthouse, we believe any objective can be achieved with the right strategy. A coherent strategy is based on a thorough SWOT analysis of your business and the way you communicate, of your competitors, a closer look into your stakeholders, local and global market trends. Lighthouse PR can make a big difference
This is done in order to communicate how you can make a difference, be relevant, yet accurate, to be trustworthy and visionary, to state your leadership in your market without being condescending, be real and yet, to be a forward thinker.
An effective strategy combines your organisation's business and communication needs with your constraints and market opportunities to identify the correct strategic positioning.
A few points of light to consider when planning your strategy.
Create great content.
Target customers are not only very busy people, they are now very specific over what content they engage with from the massive choice that the digital world provides. Clearly, brands need to understand this and deliver content that is contextual and relevant to the target customer, via the correct channel.
Collaborate with influencers.
Word of mouth, press coverage and endorsements, have long relied on one effective pr marketing tactic: third-party credibility. No matter who your target market is, the best way to earn credibility is to have people of influence tell others why they appreciate your product or service.
Give traditional press exclusivity.
Most traditional press, trade journals, dailies and broadcast shows still carry third-party credibility and in today’s digital world. Keep in mind that these publications are dealing with more competition than ever. A mass press release, for that matter, will never get you a coveted feature in your national newspaper or a slot on the local morning TV show. If you want to land earned editorial with traditional press, offer the outlet you are targeting an exclusive angle.
Be Different.
There is little point in being the same as everybody else. Whether we are talking about style, branding, proposition or positioning, it pays to stand out from the crowd. The key differentiator is to maintain a personality that your target audience can clearly understand, relate to and be empathic with. Your actions, which form part of your tactical plans will endorse this and endear you to the audience.Skills in Public Relations (PR) (8) Media Relationsinternational public relationsdigital public relationsPress relationb2b public relationsInternational Public RelationsMarketing de RecommandationPublic RelationsReview in Public Relations (PR) (1) Irina Cristescu
Learn more about Public Relations (PR)Description Social Media Marketing must be viewed and managed as an ongoing commitment, not just a campaign. The key ingredient is Strategy - without it, your entire social media presence will be nonsensical.
There are many strategic objectives within the social media framework, but the main focus is to encourage participation and engagement by sharing opinions and content.
This interaction helps foster the relationship, building continuity and commitment, helping to stage-manage the customer past the initial target stages, through to community, friendship and trust, culminating in a sense of belonging and family.
The tactical plan on how these very specific levels of customer engagement can be achieved will differ depending on the brand, organisational size, market and reach. But we have a range of demonstrable and proven tactics that can be easily adapted for most organisations.
For every Social media client, we strongly advise to have a minimum of one dedicated agent to manage all the core activities from our end.
Social Media Management
Facebook
Twitter
Linked IN
YouTube
Instagram
Content Generation
Keyword Messaging
Influencers
Bloggers, Vloggers
Customer Interaction
Client Interaction
Updating
ReportingSkills in Social Media (15) Social Media ServicesSocial Media CampaignTwitter Marketingsocial media promotionB2B Social mediasocial media consultantFacebook Marketingnetwork marketingGestion des Réseaux SociauxPublicidad Twitter+5
Learn more about Social MediaDescription No description provided for this service.
Skills in Copywriting (13) Creative Writingdigital copywritingcopywriting advertisingeditorial writingseo copywritingwebsite copywritingDigital CopywritingSEO CopywritingEditorial Writingeditorial design+3
Learn more about CopywritingDescription No description provided for this service.
Skills in Branding & Positioning (6) brand buildingglobal brandingbranding positioningbranding marketingbrand creationBrand Creation
Learn more about Branding & PositioningDescription No description provided for this service.
Skills in Graphic Design (1) Editorial Design
Learn more about Graphic DesignDescription No description provided for this service.
Skills in Marketing (1) Corporate Communication
Learn more about MarketingDescription No description provided for this service.
Learn more about Influencer Marketing
Team
14 members in www.lighthousecommunications.ro's team
StorySenior and serious global PR and marketing experience
Our teams have worked across pr, marketing and communications for major corporations across the UK, France, Romania, SEE, and the Middle East for over 20 years at senior management level and within the Top 3 global PR communications worldwide.
Awards
www.lighthousecommunications.ro was awarded 3 times
Clutch Top PR Agency in Romania2021-1-1Top PR Agency
Top PR Agency in Romania2021-1-1PR Agency
PR Newsweeks Top PR Agency2019-12-31Eastern Europe PR Awards
Reviews
3 reviews for www.lighthousecommunications.ro
5/5
(3 reviews)
IC
Irina CristescuGeneral Manager at XTB
ServicePublic Relations (PR)
SectorBanking & Financials
Team51 - 200
"They provided a strategic approach and out-of-the-box thinking that we haven't met elsewhere."
DV
Dimana VlaevaCEO at APS Romania
I have known Ana Maria for over 10 years, in which she has proved to be a reliable, trustworthy and loyal individual, showcasing a strategic, highly-determined and focused approach in our business relationship. She under promises and over-delivers. She just gets things done. She is always there when help is needed. Capable of solving critical issues in new, creative and effective ways, Ana Maria has proved to be an inspiration for driven, successful professionals.”
MC
Marc CremerMarketing Director at IBM Romania
Steve is one of the best leaders that I have ever had the pleasure of working with and the most well-read marketing professional I know. Steve can cut through the clutter and get right to the core of an issue, he gives everyone hope of what can be accomplished with focus, strategic planning and action. If you ever have the opportunity to bring Steve into your organization be ready for amazing results
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Contact
Contact details of www.lighthousecommunications.ro
Details
http://www.lighthousecommunications.ro
- HeadquarterStrada Vasile Conta 3, București 030167, Romania