White Dolphin
SEO and ads for clinics and home services
White Dolphin is a digital marketing agency in Thornhill, Ontario, working with small and mid-sized service businesses across the Greater Toronto Area and the United States. We do four things: SEO, Google and Meta advertising, conversion rate optimization, and website builds. Most clients start with one and add the others once the first is producing leads. Our work is concentrated in four industries: medical aesthetics clinics, medical imaging practices, contractors, and home services businesses. We have published 31 case studies in those categories. The focus is deliberate — in these markets we already know what a booked consultation costs, which keywords convert, and which ones only look good in a report. What a typical engagement includes: a technical SEO and content program built around the services you actually want more of; Google and Meta campaigns managed to cost per booked lead rather than clicks; landing pages and conversion tracking that make the numbers verifiable; and monthly reporting that ties spend to leads. We also work on visibility inside AI search — making sure ChatGPT, Perplexity, Google AI Overviews and Copilot describe and cite our clients correctly. We built our own measurement tool for it rather than guessing. We are a good fit if you are a service business with a real sales process and want fewer, better-qualified leads. We are not a fit for ecommerce or dropshipping, and not for anyone shopping purely on the lowest monthly retainer. Based in Thornhill, serving the Greater Toronto Area, Ontario, and clients across the United States. No review yetBe the first to write one
Services
4 services offered by White Dolphin
Description Technical SEO, on-page optimization, local SEO and content programs for service businesses in the Greater Toronto Area. We build around the services a business actually wants more of — service pages, city pages and structured data — and we report on rankings, calls and booked leads, not traffic alone. Most of our SEO work is with medical aesthetics clinics, medical imaging practices, contractors and home services companies.
Learn more about SEODescription Google Search, Performance Max and Meta (Facebook and Instagram) campaigns for lead generation. We manage to cost per booked lead rather than clicks: conversion tracking first, then campaign structure, search term and negative keyword management, and landing pages built for the specific offer. We work with budgets from small single-city accounts up to multi-city campaigns.
Learn more about Online AdvertisingDescription WordPress websites and landing pages for service businesses, built for speed, mobile and lead capture rather than decoration. Every build includes technical SEO foundations, schema markup, analytics and conversion tracking from day one.
Learn more about Website CreationDescription Conversion rate optimization for lead-generation websites: message match between the ad and the landing page, simplified booking and form flows, call tracking, and analytics set up so results are verifiable. We work on what happens after the click — usually alongside an SEO or paid campaign, so the traffic already being paid for actually converts into booked appointments.
Learn more about Growth Marketing
Team
10 members in White Dolphin's team
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Contact details of White Dolphin
Details
- Headquarter180 Steeles Ave W, Thornhill, ON L4J 2L1, Canada