Wayne Parker Kent

Amsterdam, Netherlands

WE CREATE STORIES WORTH TELLING

Een creatief bureau met de kop omhoog en de blik vooruit. En een heilig geloof in de kracht van een goed verhaal. Verhalen geven je merk niet alleen een smoel, maar ook een hart. En verhalen maken het leven van mensen rijker.

25 people in their team

Speaks Dutch, English

14 projects in their portfolio

Works remotely across the globe

Sortlist member since 2021

Founded in 2010

8 awards conferred

4.8/5

(5 reviews)

Services

19 services offered by Wayne Parker Kent

Description
Getting attention is no longer a given.
More channels, more on demand, more ways to avoid advertising. Your audience decides if, when and how they distribute their attention. The battle for attention has been won by your audience.

A different view on social. This means we make different things. More audience-friendly and relevant. Stories that people want to look at; that they want to click on.
Skills in Social Media (15)
Content StrategyContent CreationActivationFacebookInstagramSocial Media ContentVideo MarketingSocial Media Campaignlinkedin marketingtiktok+5
Works in Social Media (9)
Review in Social Media (1)
Gwen Verhaegh
Clients in Social Media (9)
MediahuisMedia | national
NRCMedia | national
MINIAutomotive | national
Fonds GehandicaptensportSports | national
Learn more about Social Media
Description
We work data driven to determine how to position your brand and how to communicate your message. We gather a lot of data through Mediahuis, our annual youth survey and the user insights from the client. With this we can form the best strategy for your brand that is supported by data.
Skills in Branding & Positioning (40)
Brand StrategyRebrandingDigital BrandingAnalyticsMarketing StrategyBrand DevelopmentCreationPositioningBrand IdentityDigital Marketing+30
Works in Branding & Positioning (12)
Review in Branding & Positioning (1)
Marc Vangeel
Clients in Branding & Positioning (12)
SamsungConsumer Electronics | international
Henkel AG & Co. KGaAHousehold Products | international
MINIAutomotive | national
SDULegal Services |
Learn more about Branding & Positioning
Description
Getting attention is no longer a given
More channels, more on demand, more ways to avoid advertising. Your audience decides if, when and how they distribute their attention. The battle for attention has been won by your audience.

A different view on advertising. This means we make different things. More audience-friendly and relevant. Stories that people want to look at; that they want to click on.
Skills in Advertising (19)
Content CreationBrand StrategySocial AdvertisingBrand MarketingCorporate AdvertisingFilmmakingmedia advertisingreclamebelow the line advertisingBrand Advertising+9
Works in Advertising (7)
Clients in Advertising (7)
Henkel AG & Co. KGaAHousehold Products | international
PeugeotAutomotive | national
MINIAutomotive | national
NRCMedia | national
Learn more about Advertising
Description
Big rock, small pebbles

This is how we produce our video content. We shoot a large production and then turn it into smaller or shorter content. This saves time, money and effort. Effective and multifunctional. That's how we like to work.

Customer service content

Serving your customers with video.
Some call it hygiene content, others help content, or customer service video content. Whatever the name, we see it as effective service for your customers. We create videos based on existing search terms, with guaranteed views and satisfied users as a result.
Skills in Video Production (39)
documentariesproducerclipstranslationsScriptingmarketing video productionhow to video'svideo conceptExplainer video'sVideo format+29
Works in Video Production (11)
Review in Video Production (1)
Clyde Araujo
Clients in Video Production (11)
SamsungConsumer Electronics | international
PeugeotAutomotive | national
SDULegal Services |
Fonds GehandicaptensportSports | national
Learn more about Video Production
Description
Since we once were the biggest online publisher of The Netherlands, we know how to find and reach your target audience. We do audience first marketing. We base our content strategy on what your audience wants to see. So we first start with researching what your audience wants. After that we research what your brand is about and with that we find the unique angle.
Skills in Content Strategy (8)
SEOContent MarketingStoryboardSEO Consultingsocial media campaigngoogle seoseo rankingsocial media
Works in Content Strategy (13)
Review in Content Strategy (1)
Sjors van Drie
Clients in Content Strategy (13)
Ab/InbevBeverage | national
Henkel AG & Co. KGaAHousehold Products | international
SamsungConsumer Electronics | international
Booking.comOthers | international
Learn more about Content Strategy
Description
Since we once were the biggest online publisher of The Netherlands, we know how to find and reach your target audience. We do audience first marketing. We base our content strategy on what your audience wants to see. So we first start with researching what your audience wants. After that we research what your brand is about and with that we find the unique angle. With all this data in place we come to a tailor made digital strategy that best suit your brand.
Skills in Digital Strategy (25)
MerkstrategieDigital TransformationOnline Marketingplatform marketingdigital servicedigital adpositioneringmarketing analysisweb advertisingvideo content+15
Works in Digital Strategy (7)
Review in Digital Strategy (1)
Wilko Koning
Clients in Digital Strategy (7)
NRCMedia | national
MINIAutomotive | national
Booking.comOthers | international
MediahuisMedia | national
Learn more about Digital Strategy
Description
Since we once were the biggest online publisher of The Netherlands, we know how to find and reach your target audience. We do audience first marketing. We base our content strategy on what your audience wants to see. So we first start with researching what your audience wants. After that we research what your brand is about and with that we find the unique angle. With all this data in place we come to a tailor made digital strategy that best suit your brand.
Skills in SEO (20)
zoekmachine optimalisatieSearch Engine OptimizationSEOContent CreationContent MarketingContent WritingWebsite MarketingContentLink BuildingLinkbuilding+10
Works in SEO (2)
Clients in SEO (2)
Henkel AG & Co. KGaAHousehold Products | international
SamsungConsumer Electronics | international
Learn more about SEO
Description
No description provided for this service.
Skills in Copywriting (9)
Video AdvertisingSocial AdvertisingCopyFilm Advertisingcopywriting advertisingSEO CopywritingStoryboard WritingSEO copywritingContent Writing
Works in Copywriting (5)
Clients in Copywriting (5)
MINIAutomotive | national
Henkel AG & Co. KGaAHousehold Products | international
SamsungConsumer Electronics | international
Ab/InbevBeverage | national
Learn more about Copywriting
Description
No description provided for this service.
Works in Website Creation (3)
Clients in Website Creation (3)
SamsungConsumer Electronics | international
MediahuisMedia | national
MINIAutomotive | national
Learn more about Website Creation
Description
No description provided for this service.
Learn more about Ergonomy (UX/UI)

Team

25 members in Wayne Parker Kent's team

StoryWe started out as a publisher with a portfolio of twenty websites. Now we create content for brands. Content you've been waiting for. From (online) videos and podcasts to social content and platforms full of SEO articles. And we help our customers with branding and advertising. TV commercials, social ads, that works.

Awards

Wayne Parker Kent was awarded 8 times

Content marketing awards: Henkel - Multi year program2019-5-30Best content marketing multi-year program

Grand prix content marketing: Samsung & You2019-7-30B2C

Best of content marketing awards: Henkel Ask Team Clean2020-12-30Best Content Marketing Program

Best of content marketing awards: Henkel Ask Team Clean2021-4-29Strategy & Planning Content-

Reviews

5 reviews for Wayne Parker Kent

4.8/5

(5 reviews)

Clyde AraujoHead of global eCRM Henkel at Henkel AG & Co. KGaA

4/5

Als klassieke FMCG-fabrikant hebben wij van oudsher geen directe relatie met ons publiek. Om in deze tijd succesvol te zijn, is die directe verbinding echter onmisbaar. Daarom hebben wij Wayne Parker Ken de opdracht gegeven dit innovatieve project te ontwikkelen. De content baseren we op daadwerkelijk zoekgedrag van onze doelgroep. Dat, samen met de sterke merkidentiteit, zorgde ervoor dat we alle belangrijke doelstellingen in het eerste jaar hebben overtroffen.

ServiceVideo Production

Gwen VerhaeghManager Communicatie voorlichting at Fonds gehandicaptensport at FGS

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Om meer mensen te bereiken via onze socials en podcast

What did you enjoy the most during your collaboration?De fijne samenwerking en de creatieve meetings

Gwen Verhaegh recommends this agency

ServiceSocial Media

Sjors van DrieSenior brand manager at Ab/Inbev

5/5

Heel bewust een content partner zoals WPK gekozen. Een bureau wat dezelfde visie deelt, namelijk aandacht moet je verdienen. Oftwel: 'Aandacht zonder schreeuwen'. We hebben een mooie content serie gemaakt voor Hertog Jan in een fijne samenwerking met WPK.

ServiceContent Strategy

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Contact

Contact details of Wayne Parker Kent

Details

https://www.wayneparkerkent.com/

HeadquarterSint Antoniesbreestraat 16, 1011 HB Amsterdam, Nederland