&WASSEF

Cairo, Egypt

It's not just business, It's a craft

&Wassef Studio Designing Experiences That Endure Founded by Ahmed Wassef in Florence and now based in Cairo, &Wassef is a multidisciplinary design studio operating at the intersection of product design, interior architecture, experiential branding, and spatial storytelling. From collectible jewelry to high-end hospitality spaces, the studio merges artistic sensibility with technical precision, crafting immersive environments and objects that transcend function and speak to emotion, identity, and culture. Rooted in Mediterranean craftsmanship and inspired by global narratives, &Wassef has become a go-to studio for visionary clients—from developers and hoteliers to fashion houses and restaurateurs—seeking bespoke, narrative-driven design that creates lasting impact. Our work spans interior and exterior architecture, branded environments, wayfinding and signage systems, custom product and furniture design, and limited-edition collectible objects, each treated with the care of a sculptural artwork. Signature strengths: Experiential design thinking Brand-integrated architecture Strategic wayfinding and signage systems Iconic product and furniture collections Deep storytelling in every scale—from object to city With projects across Egypt, Italy, Spain, and the Gulf, &Wassef’s interdisciplinary team continues to redefine how spaces are experienced and remembered.

8 people in their team

Speaks Arabic, Italian, Spanish, English

1 project in their portfolio

Sortlist member since 2025

Founded in 2021

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2 services offered by &WASSEF

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Description

&Wassef Studio: A Multidisciplinary Design House &Wassef Studio stands at the forefront of multidisciplinary design, seamlessly blending product design, interior and exterior design, and architectural creativity into a cohesive whole. With a core philosophy centered around designing immersive experiences, the studio extends its expertise from crafting distinctive visual and brand identities to shaping the ambiance of spaces and events. At the heart of &Wassef Studio’s approach is a dedication to strategic wayfinding and product design for signage systems. The studio has earned a leading reputation in Egypt for creating intuitive, aesthetically compelling wayfinding solutions that guide and enrich user experiences. This expertise ensures that every project, from high-end hospitality venues to bespoke exhibitions, is not only visually striking but also functionally seamless. In essence, &Wassef Studio doesn’t just design spaces; it crafts holistic environments where every detail; from architecture to art installation; reflects a cohesive and memorable brand identity. As a top design studio in the region, the team prides itself on turning every project into a narrative-driven masterpiece.

Skills in Graphic Identity (2)

Graphic Art

Identity Design

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Description

Multidisciplinary art and design is a practice that transcends conventional boundaries, merging diverse creative fields—architecture, product design, graphic communication, spatial storytelling, sculpture, sound, digital media, and more—into a unified approach that is greater than the sum of its parts. Rather than adhering to a single medium or discipline, multidisciplinary creators operate at the intersection of form, function, narrative, and experience. They draw from various artistic and design languages to address complex problems, evoke emotion, and create holistic experiences that resonate across sensory, cultural, and intellectual dimensions. In this fluid territory, a product can become a story, a space can act as a canvas, and an installation can function as a system. It is a mindset that values cross-pollination, collaboration, and experimentation—where a marble sculpture might influence a café’s architectural concept, and a branding strategy could emerge from the rhythm of a city’s streets. Multidisciplinary design doesn’t just respond to the world—it constructs new ways of seeing, navigating, and engaging with it. It is the craft of weaving ideas across scales and mediums to shape environments, objects, and identities that are at once tactile and conceptual, timeless and deeply contemporary.

Skills in 3D (11)

3D Animatics

3D Modeling

3D Printing

3D Rendering

3D Visualisation

3D Design

3D Exhibition Booth Modeling

3D Product Rendering

3D Virtual Visits

3D Architecture

Work in 3D (1)

Client in 3D (1)

Zia by EverestRetail | regional

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Team

8 members in &WASSEF's team

StoryAhmed Wassef Founder & Creative Director With over 12 years in multidisciplinary design, Ahmed Wassef and his team have worked across Florence, Cairo, and Barcelona, leading wayfinding and experiential projects that span hospitality, retail, and large-scale developments.

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Contact details of &WASSEF

Details

HeadquarterMaadi Station Square, Maadi as Sarayat Al Gharbeyah, Maadi, Cairo, Egypt