vedetski | Bram Vuylsteker
What’s the story that makes your whole brand come together?
What I do Brand narrative, positioning, tone of voice and messaging for founders and scale-ups. Copywriting for websites, campaigns and scripts. Flemish localization for international brands entering Belgium. How I work I start with the founders, not the market. Two interviews per person, then a brand narrative your team can work with, then the copy that puts it to use. You work directly with me from the first call to the final text. Experience Airbnb's only Flemish copywriter for two and a half years. Seven years at VRT Studio Brussel. Prix Europa 2022. Also worked for IKEA, Nike and Uber. Languages Flemish (Belgian Dutch) and English. 1 person in their team
Speaks Dutch, English
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2025
Founded in 2021
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Services
2 services offered by vedetski | Bram Vuylsteker
Description Senior copywriting in Flemish (Belgian Dutch) and English, for companies where the copy has to carry the brand. What I write Website copy, campaign and advertising copy, taglines and product names, video and voice-over scripts, tone of voice guides. Flemish localization I adapt Dutch and English copy for a Belgian audience. Two and a half years as Airbnb's only Flemish copywriter. In 2026 I localized the full website of a Dutch SaaS company for its Belgian launch. How it works You brief me, I ask questions before I write, and you get copy with a short rationale and a fixed number of revision rounds. If you have a tone of voice guide, I write to it. If you don't, I can build one. Not a fit SEO content at volume, blog production, social media management.Skills in Copywriting (12) AdvertisingCreative CopywritingWebsite CopywritingWebsite LocalizationBrand NarrativeCopywriting AdvertisingCreative BrandingNarrative CopywritingPersuasive CopywritingBrand copywriting+2Work in Copywriting (1) Client in Copywriting (1) AirbnbTravel & Leisure | international
Learn more about CopywritingDescription Brand strategy for founders and scale-ups who know what they've built and struggle to make others care about it. What you get Brand narrative, positioning, tone of voice guide, messaging per audience. Each is a separate deliverable with its own price, so you only buy what you need. How it works I start with the founders, not the market. Two interviews per person, with the uncomfortable questions included. From that I write the narrative, your team tests it, and we refine it in a fixed number of rounds. If you want, I then write the website or launch copy, so the strategy gets tested in real sentences. Who it's for Founders and leadership teams of growing companies, B2B or B2C, ahead of a launch, a funding round, a rebrand or a new market. Experience Brand narrative, tone of voice, messaging and website copy for a Belgian healthtech startup (2026). Two and a half years adapting Airbnb's brand voice for Flanders. Not included Visual identity and logo design. For full rebrands I work alongside a design partner who bills separately.Skills in Branding & Positioning (12) Content StrategyNamingBrand IdentityBrand StorytellingBrandingBrand NarrativeBrand StrategyCompany BrandingCreative BrandingBrand Consulting+2Work in Branding & Positioning (1) Client in Branding & Positioning (1) AirbnbTravel & Leisure | international
Learn more about Branding & Positioning
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Details
- HeadquarterJean Béthunestraat 43, Gent, België