Upgrade

Paris, France

Giving meaning to brands, where humans speak

Presentation UPGRADE is a Parisian agency born from a desire to put humans back at the heart of communication. It transforms encounters and utopia into operational strategies. Services UPGRADE supports strategic plans and transformations, develops brand strategies and narratives, creates and produces corporate media. The team ensures editorial direction, editorial consulting, and content production. It designs communication systems, advertising campaigns, and brand content operations. Approach Guided by common sense, sensitive listening, and collective intelligence, the agency favors creative pleasure and narrative coherence. Differentiation UPGRADE distinguishes itself through strong editorial writing and the ability to lead demanding projects, including the editorial direction of projects like Withup Com. Contact To transform a vision into a narrative, UPGRADE offers tailor-made support.

14 people in their team

Speaks English, French

Sortlist member since 2025

Founded in 2017

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Services

4 services offered by Upgrade

Description
Nous concevons campagnes publicitaires corporate mêlant écriture éditoriale exigeante et humanité, pour transformer utopie et rencontres en dispositifs performants et cohérents.
Skills in Advertising (1)
Corporate Advertising
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Description
Nous élaborons positions de marque et récits stratégiques, ancrés dans l'écoute sensible et l'intelligence collective, pour donner sens et cohérence aux transformations.
Skills in Branding & Positioning (1)
Brand Consulting
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Description
Nous définissons stratégies de contenu éditorial, pilotées par la rédaction en chef et le plaisir créatif, pour nourrir médias corporate et brand content.
Learn more about Content Strategy
Description
Nous concevons dispositifs de communication et plans marketing opérationnels, guidés par le bon sens et la cohérence narrative, pour accompagner transformations et plans stratégiques.
Skills in Marketing (1)
Communication Strategy
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Team

14 members in Upgrade's team

StoryNous avons fondé UPGRADE à Paris en 2017, poussé par des rencontres et l'envie de remettre l'humain au centre. Au fil des projets nous avons appris à traduire bon sens, plaisir et intelligence collective en stratégies concrètes. On a survécu aux briefs impossibles et aux échéances serrées en revenant toujours à l'écoute sensible de la vibration du monde — notre boussole. Aujourd'hui nous accompagnons plans stratégiques, transformations, narratives de marque, médias corporate et la production éditoriale. Nous concevons dispositifs de communication, campagnes publicitaires et opérations de brand content, en assurant la rédaction en chef de projets comme ceux de Withup Com. Ce qui nous motive reste simple : créer du sens, ensemble.

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Contact

Contact details of Upgrade

Details

Headquarter3 Rue Léon Bonnat, 75016 Paris, France