Agency expert in Advertising, Graphic Design.
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400 12 34 56 78
U Šumi@U Šumi.com
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Genera Group - Christmas care packageJanuary 2016
Genera Group - Christmas care package
Genera Group, a pharma-manufacturer in Croatia, has a portfolio that includes human medicines, animal health and plant protection products.
Through their Christmas care package for veterinarians across the region, they aspired to communicate that strength comes from being different. They asked us to develop more than just a corporate calendar and stationery.
We created a fable in calendar format, a comical tale making a moral point about human nature through animal characters.
It’s the story of an American Stafford that believes that being different starts with questioning the idea others have of you. It builds connections with others different from your kin. It’s a message of courage – the courage to fail and then try again.
Plan Bee - Honey packaging and brandingJanuary 2016
Plan Bee - Honey packaging and branding
Enterosgel TVCDecember 2015
Enterosgel simply absorbs all toxins, viruses and bacteria. While moving them out of the body, it ends allergies, rashes, diarrhea and even hangovers. The TV and print campaigns are based around a gel-like hero character that swiftly collects all the nagging villain-like toxins. For this we wrote, designed and produced the animations and illustrations that accompanied the campaign. The animated visuals were designed to suggest a product that is entirely family friendly.
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