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TONG Global

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London, United Kingdom
A cross-cultural agency closing the gap between brands and people in and out of China.
TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide. The Chinese character TONG means to connect, inform, communicate, understand and make clear. Through award-winning consumer intelligence, strategic and creative services and access to our proprietary social commerce platform, we position brands with China's new generation of consumers and tastemakers. Our brand partners include Tiffany, Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch and Heathrow Airport. ✍🏻 Sign up for TONG Global's newsletter to see China through the TONG lens: https://mailchi.mp/tongdigital/tong-global-newsletter-sign-up
26 people in their team
Speaks English, Chinese
2 projects in their portfolio
Sortlist member since 2026
Founded in 2014
1 award conferred
No review yetBe the first to write one

Services

7 services offered by TONG Global

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  • Description
    TONG Global delivers a comprehensive suite of social media marketing services to help brands reach and engage Chinese consumers both in China and globally. Across its various industry credentials and service packages, the core social media deliverables include owned channel launch and management, bespoke content and asset creation, option to work with KOLs and influencer campaigns, paid media, digital community management, closed-loop integration, mini-program advisory, and more. Social media service costs depend on clients' budget, campaign goals, and social media channels included (Rednote or Xiaohongshu, WeChat, Douyin, Weibo, and more).
    Skills in Social Media (10)
    Social MarketingSocial Media ManagementSocial Media MarketingSocial Media OptimizationSocial Media DesignSocial Media Follower ManagementSocial Media ServicesSocial Media StrategySocial Media CampaignSocial media
    Works in Social Media (2)
    Heathrow Airport: The Year of the Horse - Fortune in Motion - Social Media
    Taylors of Harrogate:Infusing British Traditional Tea & Chinese Ritual - Social Media
    Clients in Social Media (2)
    Heathrow AirportAviation & Aerospace
    Taylors of HarrogateBeverage | international
    Learn more about Social Media
  • Description
    Within TONG Global’s cross-cultural consultancy arm, Digital Strategy Development serves as the foundation for all digital marketing and activation activity. It translates consumer and market insights into actionable frameworks to ensure brands navigate China's unique digital ecosystem successfully. Digital strategy service costs depend on your budget and campaign goals.
    Skills in Digital Strategy (6)
    Digital CampaignDigital MarketingOnline Marketing StrategyDigital Marketing StrategySEO StrategyDigital Strategy
    Works in Digital Strategy (2)
    Heathrow Airport: The Year of the Horse - Fortune in Motion - Digital Strategy
    Taylors of Harrogate:Infusing British Traditional Tea & Chinese Ritual - Digital Strategy
    Clients in Digital Strategy (2)
    Heathrow AirportAviation & Aerospace
    Taylors of HarrogateBeverage | international
    Learn more about Digital Strategy
  • Description
    TONG helps brands with branding and positioning in China - localising global identities while strictly preserving a brand’s premium positioning, exclusivity, and core message. Localisation is not a simple translation, but a curated brand experience tailored to the nuances of the Chinese consumer market. From an audit of the existing brand status and audience segmentation and insights to positioning, identity development and strategic marketing roadmaps, the service cost will depend on client budget and campaign goals.
    Skills in Branding & Positioning (10)
    Branding & PositioningBrand ManagementBrand PositioningInternational BrandingCorporate BrandingBrandingBrand StrategyBranding MarketingBranding PositioningBrand Positioning
    Learn more about Branding & Positioning
  • Description
    TONG Global designs and executes high-profile public relations events and activations. The agency's headline PR event for China Open two years in a row, in 2025 and 2026, staged at Wimbledon, serves as an example of TONG's events work: https://tong.global/case-study/china-open-event-management-production-at-wimbledon/
    Skills in Event (4)
    Event MarketingEvent ConceptualizationEvent OrganizationEvent Planning
    Learn more about Event
  • Description
    TONG Global offers services in Influencer Marketing, covering both Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). With over a decade of industry relationships and a highly curated cross-border network, the agency builds credibility, drives cultural resonance, and generates authentic social proof for brands navigating the Chinese consumer landscape both inside China and globally. TONG's influencer campaigns operate end-to-end. The specialist China marketing agency handles influencer hiring based on data and profile auditing, bespoke creative strategy and briefing, content curation and localisation, paid amplification, all while prioritising reputation and brand alignment with the client. China marketing case studies involving Influencer marketing include Unilever, Taylors of Harrogate, Heathrow Airport, and more. You can find all TONG case studies here: https://tong.global/case-study/
    Skills in Influencer Marketing (12)
    B2B Influencer MarketingInfluencer MarketingSocial Media InfluencerInfluencer RecruitmentInfluencer StrategyNano InfluencersMacro influencersInfluencer SelectionInfluencer Content ProductionInfluencer Campaign Monitoring+2
    Works in Influencer Marketing (2)
    Heathrow Airport: The Year of the Horse - Fortune in Motion - Influencer Marketing
    Taylors of Harrogate:Infusing British Traditional Tea & Chinese Ritual - Influencer Marketing
    Clients in Influencer Marketing (2)
    Heathrow AirportAviation & Aerospace
    Taylors of HarrogateBeverage | international
    Learn more about Influencer Marketing
  • Description

    No description provided for this service.

    Works in Content Strategy (2)
    Heathrow Airport: The Year of the Horse - Fortune in Motion - Content Strategy
    Taylors of Harrogate:Infusing British Traditional Tea & Chinese Ritual - Content Strategy
    Clients in Content Strategy (2)
    Heathrow AirportAviation & Aerospace
    Taylors of HarrogateBeverage | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Work in Marketing (1)
    Taylors of Harrogate:Infusing British Traditional Tea & Chinese Ritual - Marketing
    Client in Marketing (1)
    Taylors of HarrogateBeverage | international
    Learn more about Marketing
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Team

26 members in TONG Global's team

TONG Global cover
StoryOur bicultural, bilingual team in London and Shanghai brings together brand-builders, marketers, designers, and strategists who understand both local nuance and global ambition. Drawing on decades of experience, we deliver bespoke approaches to brand, activation, and commercial strategy.
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Awards

TONG Global was awarded 1 time

The Drum Award 20262026-05-01Marketing APAC 2026

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Contact

Contact details of TONG Global

Details

  • Headquarter170 Kennington Lane, London, UK