Mirage
We transform ambitious organisations into high-performing brands. Strategic. AI-powered. Premium.
Mirage is an independent strategy agency founded in 2020 and headquartered in Berlin, working with ambitious organisations worldwide at pivotal moments of growth and change. We believe that every organisation holds a unique narrative at its core. Our role is to uncover that narrative, strategise it and translate it into a premium brand that commands authority. Strategy-led design gives that narrative form. Form is not decoration but consequence. We define the positioning an organisation can credibly own, then shape the identity that holds under scale, so it is recognised and understood consistently wherever it operates. A brand built this way becomes a business asset, sharpening distinction and creating commercial value that compounds over time. The same strategic discipline governs how we work with artificial intelligence. AI multiplies output, and output without conviction produces sameness at speed. We identify where AI creates genuine leverage and where the work must stay human. Most agencies begin with aesthetics. We begin with strategy, and the design that follows is a direct expression of that thinking. WHAT WE DO Brand strategy, positioning and architecture. Identity design and design systems. Naming and verbal identity. Rebranding and brand audits. Brand activation and go-to-market. AI transformation, governance and brand visibility. WHO WE WORK WITH Founders, executives and leadership teams across technology, SaaS, sustainability, logistics, AI, luxury and hospitality — from emerging ventures to established international organisations, at inflection points: launching, repositioning, scaling or entering new markets. HOW WE WORK Strategy first. Then identity and expression. Then activation and rollout. The scope varies; the order does not. We also offer defined programs with fixed scope, duration and fee. If you are defining a new direction for your brand, send us a brief. We will come back with a clear view of the opportunity and the approach. 9 people in their team
Speaks German, English, Italian, Dutch, Russian
5 projects in their portfolioWorks remotely across the globe
Sortlist member since 2020
Founded in 2020
Services
13 services offered by Mirage
Service name
Experience level
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7 reviews for Mirage
5/5
(7 reviews)T
TomFounder of Tobasco Agency at Tobasco
- Sector
- Marketing & Advertising
- Team
- 1 - 10
Tom recommends this agency
What was the objective behind your collaboration?
We worked with Mirage Berlin to create a corporate identity for one or our clients. Besides branding, Mirage shaped digital marketing strategies for various markets.
What did you enjoy the most during your collaboration?
The proactive and straight-forward modus operandi was very inspiring and definitely something we want to be experiencing again in the future. Inspiring and fun!
5/5
- Budget
- Quality
- Schedule
- Collaboration
DW
Diego WahlMarketing Director at Jybe
- Service
- Branding & Positioning
- Sector
- Software & Computer Services
- Team
- 11 - 50
Diego Wahl recommends this agency
What was the objective behind your collaboration?
Mirage created a corporate identity, visual language and a launch strategy (including content strategies) for our start-up.
What did you enjoy the most during your collaboration?
The hands-on mentality from their team members and overall attitude was very inspiring and motivating. Clear and direct communication. Well structured and truly committed to deliver.
5/5
- Budget
- Quality
- Schedule
- Collaboration
JG
Joost GroothuizenCMO at Omen Enterprises
- Service
- Digital Strategy
Joost Groothuizen recommends this agency
What was the objective behind your collaboration?
We hired Mirage for the development of a multidimensional marketing campaign, including the revision of our corporate identity and the realisiation of a custom website and mobile application.
What did you enjoy the most during your collaboration?
The modus operandi of Mirage was full of optimism, strategically driven creativity and above all; fun.
5/5
- Budget
- Quality
- Schedule
- Collaboration
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Contact
Contact details of Mirage
Details
- HeadquarterStraßmannstraße, 10249 Berlin, Germany