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Mirage

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Berlin, Germany
We transform ambitious organisations into high-performing brands. Strategic. AI-powered. Premium.
Mirage is an independent strategy agency founded in 2020 and headquartered in Berlin, working with ambitious organisations worldwide at pivotal moments of growth and change. We believe that every organisation holds a unique narrative at its core. Our role is to uncover that narrative, strategise it and translate it into a premium brand that commands authority. Strategy-led design gives that narrative form. Form is not decoration but consequence. We define the positioning an organisation can credibly own, then shape the identity that holds under scale, so it is recognised and understood consistently wherever it operates. A brand built this way becomes a business asset, sharpening distinction and creating commercial value that compounds over time. The same strategic discipline governs how we work with artificial intelligence. AI multiplies output, and output without conviction produces sameness at speed. We identify where AI creates genuine leverage and where the work must stay human. Most agencies begin with aesthetics. We begin with strategy, and the design that follows is a direct expression of that thinking. WHAT WE DO Brand strategy, positioning and architecture. Identity design and design systems. Naming and verbal identity. Rebranding and brand audits. Brand activation and go-to-market. AI transformation, governance and brand visibility. WHO WE WORK WITH Founders, executives and leadership teams across technology, SaaS, sustainability, logistics, AI, luxury and hospitality — from emerging ventures to established international organisations, at inflection points: launching, repositioning, scaling or entering new markets. HOW WE WORK Strategy first. Then identity and expression. Then activation and rollout. The scope varies; the order does not. We also offer defined programs with fixed scope, duration and fee. If you are defining a new direction for your brand, send us a brief. We will come back with a clear view of the opportunity and the approach.
9 people in their team
Speaks German, English, Italian, Dutch, Russian
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2020
Founded in 2020
5/5
(7 reviews)

Services

13 services offered by Mirage

Service name
Experience level
Related reviews
Starting from
  • Description

    No description provided for this service.

    Skills in Digital Strategy (6)
    MarketingDigital OnlineDigital CampaignDigital MarketingIntegrated Digital MarketingOnline Marketing Campaign
    Works in Digital Strategy (5)
    Branding for Villa Borobudur Resort - Digital Strategy
    Branding and Positioning for Omen - Digital Strategy
    Branding for Taste Java - Digital Strategy
    Branding, Positioning and Strategy for Specter - Digital Strategy
    Reviews in Digital Strategy (2)
    Jorian Cram
    Joost Groothuizen
    Clients in Digital Strategy (4)
    Villa Borobudur ResortTravel & Leisure | international
    Omen EnterprisesManagement Consulting | international
    Taste JavaTravel & Leisure | national
    Specter ContemporaryArt & Handcraft | international
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Skills in Branding & Positioning (13)
    Brand DesignBranded ContentBrand CreationBrand IdentityBrand PositioningCorporate IdentityBrand BuildingBrand Identity DesignBrand StrategyBranding Marketing+3
    Works in Branding & Positioning (5)
    Branding for Villa Borobudur Resort - Branding & Positioning
    Branding and Positioning for Omen - Branding & Positioning
    Branding for Taste Java - Branding & Positioning
    Branding, Positioning and Strategy for Specter - Branding & Positioning
    Reviews in Branding & Positioning (4)
    Zowik Abramov
    Laura Pino
    Michael Altare
    Diego Wahl
    Clients in Branding & Positioning (4)
    Villa Borobudur ResortTravel & Leisure | international
    Omen EnterprisesManagement Consulting | international
    Taste JavaTravel & Leisure | national
    Specter ContemporaryArt & Handcraft | international
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Content Strategy (3)
    Content StrategyBranded ContentContent Creation
    Works in Content Strategy (3)
    Branding and Positioning for Omen - Content Strategy
    Branding, Positioning and Strategy for Specter - Content Strategy
    Multidisciplinary expressions for Occultural - Content Strategy
    Clients in Content Strategy (3)
    Omen EnterprisesManagement Consulting | international
    Specter ContemporaryArt & Handcraft | international
    OcculturalEntertainment & Events | local
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Work in Website Creation (1)
    Branding, Positioning and Strategy for Specter - Website Creation
    Client in Website Creation (1)
    Specter ContemporaryArt & Handcraft | international
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Works in Graphic Design (2)
    Branding and Positioning for Omen - Graphic Design
    Multidisciplinary expressions for Occultural - Graphic Design
    Clients in Graphic Design (2)
    Omen EnterprisesManagement Consulting | international
    OcculturalEntertainment & Events | local
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Learn more about Social Media
  • Description

    No description provided for this service.

    Skills in Innovation (13)
    InnovationConsultingInternational MarketingDigital Marketing ConsultingMarketing ConsultingInnovation ConsultingDesign InnovationGlobal InnovationInnovation ManagementInnovative Marketing+3
    Learn more about Innovation
  • Description

    No description provided for this service.

    Works in Marketing (3)
    Branding for Villa Borobudur Resort - Marketing
    Branding for Taste Java - Marketing
    Branding, Positioning and Strategy for Specter - Marketing
    Clients in Marketing (3)
    Villa Borobudur ResortTravel & Leisure | international
    Taste JavaTravel & Leisure | national
    Specter ContemporaryArt & Handcraft | international
    Learn more about Marketing
  • Description

    No description provided for this service.

    Work in Community Management (1)
    Branding for Villa Borobudur Resort - Community Management
    Client in Community Management (1)
    Villa Borobudur ResortTravel & Leisure | international
    Learn more about Community Management
  • Description

    No description provided for this service.

    Skills in Public Relations (PR) (1)
    Online Public Relations
    Learn more about Public Relations (PR)
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Team

9 members in Mirage's team

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Reviews

7 reviews for Mirage

5/5
(7 reviews)
TO
TomFounder of Tobasco Agency at Tobasco
SectorMarketing & Advertising
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We worked with Mirage Berlin to create a corporate identity for one or our clients. Besides branding, Mirage shaped digital marketing strategies for various markets.

What did you enjoy the most during your collaboration?The proactive and straight-forward modus operandi was very inspiring and definitely something we want to be experiencing again in the future. Inspiring and fun!

Tom recommends this agency

SectorMarketing & Advertising
Team1 - 10
DW
Diego WahlMarketing Director at Jybe
ServiceBranding & Positioning
SectorSoftware & Computer Services
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Mirage created a corporate identity, visual language and a launch strategy (including content strategies) for our start-up.

What did you enjoy the most during your collaboration?The hands-on mentality from their team members and overall attitude was very inspiring and motivating. Clear and direct communication. Well structured and truly committed to deliver.

Diego Wahl recommends this agency

ServiceBranding & Positioning
SectorSoftware & Computer Services
Team11 - 50
JG
Joost GroothuizenCMO at Omen Enterprises
ServiceDigital Strategy
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We hired Mirage for the development of a multidimensional marketing campaign, including the revision of our corporate identity and the realisiation of a custom website and mobile application.

What did you enjoy the most during your collaboration?The modus operandi of Mirage was full of optimism, strategically driven creativity and above all; fun.

Joost Groothuizen recommends this agency

ServiceDigital Strategy
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Contact

Contact details of Mirage

Details

  • HeadquarterStraßmannstraße, 10249 Berlin, Germany