The Original
From strategy to sales: bespoke growth for Tourism, Lifestyle & Wellness
Who they are The Original is a commercial and communication agency based in Madrid, Spain, founded in 2014. Focused on the Tourism, Lifestyle and Wellness sectors, the agency brings together a team of professionals who combine sector knowledge with hands‑on delivery. The Original positions itself as a partner for brands that need both strategic thinking and practical implementation. Core services and expertise The Original offers global service solutions that integrate strategy and implementation . Its main areas of work include sales , communication and marketing . The agency shapes commercial plans, crafts communication strategies and executes marketing actions adapted to the specifics of tourism, lifestyle and wellness brands. All services are conceived to align with the client’s current market position and objectives. Approach The Original follows a client-centered, bespoke methodology: teams assess the brand’s situation, define strategic priorities and develop one-off initiatives or ongoing programmes tailored to measurable goals. The approach emphasizes teamwork, attention to detail and a clear focus on achieving targets — combining insight-driven planning with operational follow-through so ideas become tangible outcomes. Differentiators What sets The Original apart is its blend of sector expertise and practical delivery. Rather than offering only advisory work, the agency commits to end-to-end solutions that include both conceptual strategy and on-the-ground execution. Customized strategies and single-initiative activations are crafted to respond to the unique needs and rhythm of each client, ensuring relevance and impact in competitive tourism and lifestyle markets. Closing For brands in Tourism, Lifestyle and Wellness looking for a partner that can both design strategy and make it happen, The Original offers focused, adaptable and results-oriented services from its Madrid base. The agency invites prospective clients to discuss how tailored initiatives can accelerate their commercial and communication goals. No review yetBe the first to write one
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Services
2 services offered by The Original
Description We design and deliver bespoke marketing plans for Tourism, Lifestyle and Wellness brands, from strategy to on-the-ground execution aligned with commercial goals.Skills in Marketing (3) Travel MarketingTraditional MarketingTourism Marketing
Learn more about MarketingDescription We craft targeted travel PR campaigns and media relations, combining sector insight with hands-on outreach to boost visibility, reputation and sales for clients.Skills in Public Relations (PR) (2) Travel PRTravel Public Relations
Learn more about Public Relations (PR)
Team
22 members in The Original's team
StoryWe founded The Original in Madrid in 2014 out of a clear belief: great brands in Tourism, Lifestyle and Wellness deserve strategies that are both smart and executable. From day one we combined people with deep sector experience — strategists, communicators and sales-minded implementers — to close the gap between planning and results. We thrive on teamwork, meticulous attention to detail and a bias for action. Our challenge has always been to translate a brand’s position into tangible initiatives, so we design bespoke strategies and one-off actions that match each client’s moment and objectives. We take pride in rolling up our sleeves and delivering the full journey from strategy to implementation.
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Contact
Contact details of The Original
Details
- Headquarter45 Calle de San Bernardo, 28071 Madrid, España