Project made for Millar Creative in the Marketing & Advertising industry for a audience in 2020.Every business gains a beneﬁt from more enquiries. We employed a combination of structured data mark-up, careful design and thorough keyword research used strategically in website architecture, content and imagery to drive greater visibility in organic search results that led to an 80% increase in website enquiries.
Project made for Gore District Council in the Government & Administration industry for a B2C audience.City Branding is the use of marketing techniques to give a city a unique identity in the minds of citizens, visitors, companies and investors. GORENZ.COM acts as a gateway to the region of Southland. Our job was to create a website that shows off all the benefits of Gore and the surrounding areas.
Project made for Otago University in the Education industry for a B2C audience in 2021. Alongside the University of Otago, we developed a series of online learning modules. They deliver information and training to SME tourism operators nationwide. In line with the Tourism Industry Aotearoa (TIA)’s sustainability commitments; to deliver world-leading tourists experiences, Culture Ready supports tourism operators to achieve the common goal of developing well-managed, sustainable visitor destinations. Here’s how we brought the learning tools to life. Following Design Thinking Methodologies, using qualitative research, UX and UI design.Tourism helps to support local jobs by adding diversity, vibrancy and prosperity to communities. While the New Zealand tourism industry continues to adapt to the challenges of COVID-19, there is a great need to support this sector. Culture Ready supports businesses to create resilient, inclusive and sustainable destinations across Aotearoa. It helps tourism operators to be well informed and to generate a better experience for their visitors. Culture Ready provides expert knowledge from business professionals, cultural experts and visitors alike.
Project made for Grants Braes School Dunedin in the Education industry for a audience. A modern, easy to update Umbraco website built using a custom design bespoke for the Clients’ needs. The website is mobile responsive and performs well on mobile devices. The ability for the school to add new pages as the need arises was welcomed by the client.
Project made for Gordon Crichton Lighting in the Luxury Goods & Jewelry industry for a B2C audience in 2020. A stalwart business in Dunedin that is one of the few independent lighting stores left in the country. Our clients approached us to redefine their presence to showcase why they are a better choice for lighting. The new brand highlights the elegance and luxury of the product range. It also marks the brand as a more tasteful, unique provider of lighting. The place a person should shop if they want lighting to enhance their lifestyle. We conducted a brand discovery workshop and identified that their experience in the industry sets them apart from others. Aside from a wealth of knowledge, our clients demonstrated great care and friendliness towards customers. Clearly a cut above the rest!