The Gridwell Group

Franklin, United States

Growth strategy and marketing firm in Franklin, TN, turning attention into revenue.

The Gridwell Group is a growth strategy and marketing firm based in Franklin, Tennessee, with offices serving Nashville, Knoxville and Atlanta. Since 2013, we've helped growth-stage companies, nonprofits and professional practices turn scattered marketing into a system that produces revenue. We combine strategy and execution under one roof: brand positioning, website design, SEO and AI search visibility, social and paid media, and the CRM and automation that make sure every lead gets followed up. Our partners bring decades of experience in marketing, revenue operations and business transformation, so the work is tied to pipeline and revenue, not vanity metrics. Recent results include 37% revenue growth for YMCA Camp Classen, 534 leads from a launch campaign for Patriot Disability Advocates, and a website rebuild that put Lifeworks Counseling in 6 of 7 AI search answers we tested.

3 people in their team

Speaks English

Sortlist member since 2026

Founded in 2013

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Services

7 services offered by The Gridwell Group

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Description

A brand is a decision-making system, not just a logo. We clarify who you serve, what you stand for and why buyers should choose you, then express it through messaging, naming, visual identity and brand guidelines your team can actually use. Engagements range from full rebrands to focused positioning work before a launch or sale. Recent work includes renaming and rebranding Castille Academy, Alabama's only PurMotion-certified gym, and repositioning The Gleaners, a food-rescue ministry, around Rescue. Repurpose. Redistribute.

Skills in Branding & Positioning (5)

Branding

Branding Marketing

Branding Positioning

Brand Positioning

Product branding and positioning

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Description

Search now happens in two places: Google's results and AI tools like ChatGPT, Perplexity and Google's AI Overviews. Our SEO covers both. We fix technical issues, build service and location pages around real search demand, add structured data, optimize Google Business Profiles and strengthen the reviews and directory signals AI tools rely on. We measure visibility in AI answers as well as rankings. After its rebuild, Lifeworks Counseling was named in 6 of 7 AI search queries we tested.

Skills in SEO (6)

SEO Analyse

Google SEO

SEO Services

SEO

SEO audit

SEO optimization

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Description

Most companies don't need more marketing activity. They need a system that turns attention into revenue. Gridwell builds that system: positioning, campaigns, lead capture, CRM and follow-up, measured against pipeline and revenue rather than clicks. We start with an audit of where growth is leaking, then fix the gaps in order of impact. For YMCA Camp Classen, a reels-led social program contributed to 37% revenue growth and 10.6% more new campers in a record enrollment year.

Skills in Growth Marketing (4)

Growth Hacking

Growth Marketing

Disruptive Marketing

Guerilla marketing

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Description

We design and build websites that act as the front door of your growth system, not a brochure. Every site is planned around what your buyers search for and the next step you want them to take, then built for speed, security and search. We handle content architecture, SEO and AI-search structure, forms and CRM integration, analytics, hosting and migration. Recent builds include a 92-page rebuild for Lifeworks Counseling (12 MB down to 120 KB) and a new site for The BraveHeart Men that launched in three days and loads 79% faster on mobile.

Skills in Website Creation (7)

Website Development

Website Design

Web Design

Webpage Design

Website Creation

Webdesign

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Description

Content that builds authority and demand over time: thought leadership, blog and resource content, case studies, email newsletters and video strategy. Everything is written to answer the questions your buyers and AI search tools are asking, so it keeps earning visibility long after it publishes.

Skills in Content Strategy (7)

Digital Strategy

Media Strategy

Social Content Strategy

Digital Marketing

Social Media Strategy

Social Content Strategy

Content Strategy

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Description

Interface and experience design for websites and digital products, built around how real users decide. We map customer journeys, structure content and navigation, and design for accessibility and conversion. For Vitality Counseling, we organized the site so patients can find care by condition, clinician, location and insurance.

Skills in Ergonomy (UX/UI) (1)

UI UX

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Description

Brand-consistent design for everything outside the screen and on it: print collateral, tradeshow booths, vehicle graphics, packaging, infographics and campaign graphics. Recent work includes an expo-ready tradeshow booth for Manufacturing ROI and vehicle graphics for The Gleaners.

Skills in Graphic Design (5)

Graphic Design

Creative Graphic Design

Online Graphic Design

Web Graphic Design

Graphic Design

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Team

3 members in The Gridwell Group's team

StoryTray Lovvorn and Brad Greene founded Gridwell in Franklin, TN to close the gap between marketing and operations. Partner Amanda Abbott adds decades in revenue and customer experience. One team sets the strategy, then builds the brand, website, marketing and systems that deliver it.

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Contact

Contact details of The Gridwell Group

Details

Headquarter101 Creekstone Boulevard, Franklin, TN, USA