The Digital Department Web Design & Digital Marketing
High-conversion web design and digital marketing for Irish businesses
The Digital Department is a web design and digital marketing agency based in Ballincollig, Cork, working with businesses across Ireland for over 13 years. We have built more than 1,500 websites, from brochure sites for local service businesses to ecommerce stores on Shopify, WooCommerce and Magento. Our focus is websites that generate enquiries and sales, not just websites that look good. Every project is planned around how your customers search, what makes them get in touch and how your site can turn more visitors into leads. Alongside web design, we offer SEO, Google Ads, social media advertising, lead generation and marketing automation, so one team can handle your website and the marketing that drives traffic to it. We work with SMEs, trades and home service businesses, professional firms and online retailers, and we have helped more than 200 businesses secure government grants such as the Trading Online Voucher. Clients rate us 4.8 out of 5 on Google. Book a free consultation to talk through your project. No review yetBe the first to write one
Services
8 services offered by The Digital Department Web Design & Digital Marketing
Description The Digital Department runs digital marketing for Irish businesses that want more enquiries and sales, not just more traffic. We plan every campaign around your customers and your targets, then track what each channel brings in. Our marketing services include: SEO: getting your website found on Google, including local search across Cork and Ireland Google Ads: search campaigns built around high-intent searches, with clear cost-per-lead tracking Social media advertising: Facebook and Instagram campaigns to reach new customers and bring back past visitors Lead generation: campaigns and landing pages designed to bring in qualified enquiries, including B2B Marketing automation: email and follow-up sequences so no lead goes cold AI search: helping your business appear in tools like ChatGPT and Google AI Overviews Because we also design and build websites, your marketing and your website work together, so the traffic you pay for turns into enquiries. With over 13 years’ experience and clients across retail, professional services, trades and ecommerce, we’ll show you what’s working in plain numbers each month. Book a free consultation to talk through your goals.Skills in Marketing (7) AI MarketingMarketingMarketing AnalyticsRetail MarketingDigital Media MarketingSales MarketingDigital Marketing
Learn more about MarketingDescription The Digital Department runs online advertising campaigns for Irish businesses that need a steady flow of enquiries and sales. We focus on results you can measure, so you always know what your ad spend is bringing in. Our advertising services include: Google Ads: search campaigns targeting people actively looking for your services, plus Shopping campaigns for online stores Facebook and Instagram ads: campaigns to reach new customers in your area or across Ireland Remarketing: ads that bring back people who visited your website but didn’t get in touch Landing pages: pages built for each campaign so more clicks turn into enquiries Tracking and reporting: conversion tracking set up properly, with clear reports on cost per lead and return on spend As a web design and marketing agency, we make sure your ads and your website work together. There’s no point paying for clicks if the page they land on doesn’t convert, so we fix both. We’ve managed campaigns for trades, professional firms, B2B companies and ecommerce stores across Ireland. Book a free consultation and we’ll review your current ads or plan a new campaign with you.Skills in Online Advertising (13) Online AdvertisingGoogle AdvertisingYoutube AdvertisingSEO AdvertisingAdwordsGoogle AdvertisingGoogle AdwordsGoogle SEOSEO AdvertisingDigital Advertising+3
Learn more about Online AdvertisingDescription No description provided for this service.
Learn more about Mobile AppDescription The Digital Department helps Irish businesses get found on Google by the customers who are ready to buy. Our SEO work is focused on enquiries and sales, not just rankings. Our SEO services include: Local SEO: ranking in your area, including Google Maps and your Google Business Profile Technical SEO: site speed, indexing, structure and fixing the errors that hold a website back On-page SEO: page titles, content and internal linking set up so each service page ranks for the right searches Content: blogs and service pages that answer what your customers are searching for Ecommerce SEO: product and category pages optimised to bring in online sales AI search visibility: helping your business appear in ChatGPT, Google AI Overviews and other AI tools We start with an audit of your website and competitors, then agree a clear plan with you. Every month you get a plain report showing your rankings, traffic and enquiries from Google, using data from Google Search Console and Analytics. As we also design and build websites, we can fix technical and content issues directly rather than just pointing them out. Book a free consultation and we’ll show you where your website stands and what it would take to rank higher.Skills in SEO (21) Local SEOSEO AnalyseSEO AnalyseSEO OptimizationSEO StrategyGoogle SEOInternet Marketing SEOOnline SEOOrganic SEOOrganic SEO+11
Learn more about SEODescription The Digital Department designs and builds ecommerce websites for Irish businesses that want to sell more online. We focus on stores that convert, not just stores that take orders. Our ecommerce services include: Shopify, WooCommerce and Magento: new stores built on the right platform for your products and budget Store redesigns and migrations: moving your shop to a faster, easier-to-manage platform without losing your Google rankings Conversion-focused design: product pages, navigation and checkout planned to turn more visitors into buyers Payments and integrations: Irish payment providers, stock systems, shipping and accounting tools Ecommerce SEO and Google Shopping: getting your products found on Google Ongoing support: updates, security and improvements after launch We’ve built stores for retailers, wholesalers and specialist brands across Ireland. For one Irish fashion retailer, we managed a full platform migration that delivered 19% more organic traffic within six months. We can also help eligible businesses apply for the Trading Online Voucher to support the cost of a new online store. Book a free consultation to talk through your store and your goals.Skills in E-commerce (16) E-commerceeCommerce ConsultingeCommerce DevelopmenteCommerce Web DevelopmentEcommerceEcommerce SolutionseCommerce DesigneCommerce MarketingEcommerce SEOEcommerce Web Design+6
Learn more about E-commerceDescription The Digital Department helps Irish businesses plan where to focus their time and budget online. Instead of trying everything at once, we work out which channels will bring you the most enquiries and sales, and in what order. Our digital strategy work includes: Audit: a review of your website, Google rankings, ads, social media and analytics to see what’s working and what isn’t Competitor research: how your competitors are winning customers online and where the gaps are Customer and search research: what your customers search for and what makes them get in touch Channel plan: the right mix of website, SEO, Google Ads, social media and email for your goals and budget Measurement: clear targets and tracking set up in Google Analytics, so you can see the return on every channel Roadmap: a step-by-step plan with priorities for the next 3, 6 and 12 months With over 13 years’ experience and more than 1,500 websites built, we’ve seen what works for SMEs, trades, professional firms and online retailers across Ireland. We can carry out the plan for you, or hand it over to your own team. Book a free consultation to talk through where your business is now and where you want it to be.Skills in Digital Strategy (20) Digital StrategyMarketing StrategyWeb StrategyDigital ConsultingDigital Marketing ConsultingDigital CampaignDigital MarketingSEO StrategyDigital Media MarketingOnline Digital Marketing+10
Learn more about Digital StrategyDescription The Digital Department designs and builds websites for Irish businesses that want more enquiries, not just a website that looks good. With over 13 years’ experience and more than 1,500 websites built, we know what makes visitors get in touch. Our website services include: Custom web design: a design built around your brand, your customers and your goals, not a generic template WordPress development: easy-to-manage websites you can update yourself Ecommerce websites: online stores on Shopify, WooCommerce and Magento Website redesigns: updating an existing site without losing your Google rankings Mobile-first and fast: every site is built to load quickly and work well on phones SEO-ready from day one: page structure, titles and technical setup done properly at launch Support after launch: updates, security, hosting and help when you need it Every project starts with understanding your business and your customers. We then plan the pages, design, build, test and launch, and train you to manage the site. We work with SMEs, trades and home service businesses, professional firms and online retailers across Ireland, and can help eligible businesses apply for the Trading Online Voucher. Book a free consultation to talk through your project.Skills in Website Creation (21) Website CreationGraphic DesignWebsite DevelopmentWordPress Web DesignWordpress DesignWordpress DevelopmentWebsite DesignWebsite DesignWeb Graphic DesignWeb Design+11
Learn more about Website CreationDescription No description provided for this service.
Learn more about Website Administration
Team
20 members in The Digital Department Web Design & Digital Marketing's team
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Contact
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Details
- Headquarter3, Emmet House, Barrack Square, Ballincollig, Co. Cork, Ireland