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The Cowgirls

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City of Westminster, United Kingdom
A female-founded creative studio, bringing the point of view that brands have been missing.
We’re a London-based creative studio working on global projects, founded by three award-winning senior female creatives with decades of experience across brand, culture and communications. We’re here for ambitious partners who want to get stuck into meaningful, high-impact work. Why is a female creative perspective important? Well, 80% of purchasing decisions are driven by women. (We’ll just leave that there.) That’s why we bring a multi-disciplinary, award-winning female team that creates work with humanity and craft, and makes an impact. We’re London-based and roaming globally. We thrive on projects that need brave creative thinking, whether that’s shaping a brand from the ground up, reframing an existing story or riding in to bring structure and energy to something that needs it. We value trusted partnerships and work that moves people as well as businesses forward.
10 people in their team
Speaks English
11 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2024
7 awards conferred
5/5
(4 reviews)

Services

16 services offered by The Cowgirls

Service name
Experience level
Related reviews
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  • Description
    Expect senior thinking from day one and a true partnership with people who care as much about the outcome as you do. We bring finely honed instincts, creative fire and disciplined craft, with an award-winning team that rolls up its sleeves and sees the work through, turning strong ideas into work that lands and lasts.
    Skills in Advertising (30)
    Radio AdvertisingTV AdvertisingAdvertising CampaignCreativeCreative AdvertisingBrand AdvertisingBillboard AdvertisingFull-ServiceAdvertising ProductionLuxury Advertising+20
    Works in Advertising (8)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Advertising
    WOLF ESCAPE GAMES brand positioning, PR and launch strategy - Advertising
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Advertising
    OLYMPIC CHANNEL + TOYOTA ‘WHAT MOVES ME’ documentary + social media - Advertising
    Reviews in Advertising (2)
    Bridget Angear
    Alaina Crystal
    Clients in Advertising (4)
    Nike WomenSports | international
    Wolf Escape Games LtdVideo games | international
    Levi Strauss & Co.Clothing & Accessories | international
    Olympic Channel Services, S.L.Media
    Learn more about Advertising
  • Description
    From the start of any project, we’re thinking about how ideas will travel. With years of experience creating PR activations, events and campaigns, we shape work people want to talk about and pass on.
    Skills in Public Relations (PR) (11)
    Public RelationsPR StrategyPR CampaignsPR MarketingInternational Public RelationsDigital Public RelationsPartnership StrategyTravel PRPR ConsultingGreen Public Relations+1
    Works in Public Relations (PR) (9)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Public Relations (PR)
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Public Relations (PR)
    WOLF ESCAPE GAMES brand positioning, PR and launch strategy - Public Relations (PR)
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Public Relations (PR)
    Clients in Public Relations (PR) (4)
    Nike WomenSports | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Wolf Escape Games LtdVideo games | international
    Levi Strauss & Co.Clothing & Accessories | international
    Learn more about Public Relations (PR)
  • Description
    We’re storytellers at heart. With a deep feel for emotion and craft, we help brands create visual stories with finesse, shaping films that move hearts and stay with people.
    Skills in Video Production (11)
    Video MarketingFilmmakingFilm ProductionStoryboard WritingBroadcastingInteractive Video ProductionFilmingDirectingStory TellingMovie+1
    Works in Video Production (9)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Video Production
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Video Production
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Video Production
    OLYMPIC CHANNEL + TOYOTA ‘WHAT MOVES ME’ documentary + social media - Video Production
    Clients in Video Production (4)
    Nike WomenSports | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Levi Strauss & Co.Clothing & Accessories | international
    Olympic Channel Services, S.L.Media
    Learn more about Video Production
  • Description
    We bring creative thinking and human insight to marketing. The work helps brands focus their energy in the right places, building momentum and supporting growth over time.
    Skills in Marketing (30)
    Direct MarketingExperiential MarketingMarketing StrategyInteractive MarketingOutbound MarketingMobile MarketingLuxury MarketingB2B MarketingConsumer MarketingMultichannel Marketing+20
    Works in Marketing (10)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Marketing
    'GOOGLE HEROES OF SMALL BUSINESS' Social-first Cultural B2C2B Campaign - Marketing
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Marketing
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Marketing
    Clients in Marketing (4)
    Nike WomenSports | international
    GoogleMedia | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Levi Strauss & Co.Clothing & Accessories | international
    Learn more about Marketing
  • Description
    A strong brand earns its place in people’s lives. We build brands and brand stories with heart and intelligence, creating something people recognise and trust over time.
    Skills in Branding & Positioning (30)
    BrandingBrand PositioningNamingBrand ArchitectureCorporate IdentityVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentEmployer Branding+20
    Works in Branding & Positioning (6)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Branding & Positioning
    'GOOGLE HEROES OF SMALL BUSINESS' Social-first Cultural B2C2B Campaign - Branding & Positioning
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Branding & Positioning
    WOLF ESCAPE GAMES brand positioning, PR and launch strategy - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Halldor Hardarson
    Sally Johnson
    Clients in Branding & Positioning (4)
    Nike WomenSports | international
    GoogleMedia | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Wolf Escape Games LtdVideo games | international
    Learn more about Branding & Positioning
  • Description
    We’ve worked with influencers long before the term existed, from A-list talent to micro-creators with real influence. We bring clear judgement and creative care to every partnership, creating collaborations people trust and want to share.
    Skills in Influencer Marketing (9)
    InfluencerSocial Media InfluencerInstagram InfluencerCelebrity MarketingNano InfluencersInfluencer StrategyMicro InfluencersInfluencer Content ProductionInfluencer Selection
    Works in Influencer Marketing (5)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Influencer Marketing
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Influencer Marketing
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Influencer Marketing
    'INSPIRED BY ICELAND' Multi-Award-Winning Tourism Creative Platform - Influencer Marketing
    Clients in Influencer Marketing (4)
    Nike WomenSports | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Levi Strauss & Co.Clothing & Accessories | international
    Visit IcelandTravel & Leisure | international
    Learn more about Influencer Marketing
  • Description
    A graphic identity gives a brand or product its face and posture. We create visual languages with character and intention, shaping identities people recognise and remember.
    Skills in Graphic Identity (2)
    Identity DesignLogo Graphic Design
    Works in Graphic Identity (6)
    'GOOGLE HEROES OF SMALL BUSINESS' Social-first Cultural B2C2B Campaign - Graphic Identity
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Graphic Identity
    WOLF ESCAPE GAMES brand positioning, PR and launch strategy - Graphic Identity
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Graphic Identity
    Clients in Graphic Identity (4)
    GoogleMedia | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Wolf Escape Games LtdVideo games | international
    Levi Strauss & Co.Clothing & Accessories | international
    Learn more about Graphic Identity
  • Description
    We create social media that invites connection. Framed as an ongoing dialogue rather than a broadcast, our work helps brands earn attention, nurture community and build presence people return to.
    Skills in Social Media (17)
    Social Media MarketingSocial Media StrategySocial Media ContentSocial Media ServicesSocial Media CampaignSocial Media CopywritingSocial SellingSocial MarketingSocial Media ConsultingB2B Social Media+7
    Works in Social Media (10)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Social Media
    'GOOGLE HEROES OF SMALL BUSINESS' Social-first Cultural B2C2B Campaign - Social Media
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Social Media
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Social Media
    Clients in Social Media (4)
    Nike WomenSports | international
    GoogleMedia | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Levi Strauss & Co.Clothing & Accessories | international
    Learn more about Social Media
  • Description
    We make online advertising with a strong point of view. Built on human insight and creative craft, our work connects brands to real people and delivers value beyond the click.
    Skills in Online Advertising (14)
    Facebook AdsDigital AdvertisingSocial Media AdvertisingDisplay AdvertisingGoogle AdvertisingPaid MediaEmail AdvertisingOnline PRReal-Time AdvertisingApp Advertising+4
    Works in Online Advertising (7)
    'GOOGLE HEROES OF SMALL BUSINESS' Social-first Cultural B2C2B Campaign - Online Advertising
    WOLF ESCAPE GAMES brand positioning, PR and launch strategy - Online Advertising
    LEVI’S 'The Floor Is Yours' global social, TV and music collaboration - Online Advertising
    OLYMPIC CHANNEL + TOYOTA ‘WHAT MOVES ME’ documentary + social media - Online Advertising
    Clients in Online Advertising (4)
    GoogleMedia | international
    Wolf Escape Games LtdVideo games | international
    Levi Strauss & Co.Clothing & Accessories | international
    Olympic Channel Services, S.L.Media
    Learn more about Online Advertising
  • Description
    We shape content strategies that sound human and grounded. Led by emotional insight and real-world behaviour, we help brands speak with warmth and conviction, creating content people genuinely want to spend time with.
    Skills in Content Strategy (6)
    StorytellingShareable ContentSocial Content StrategyContent AdvertisingTarget Audience DefinitionWeb Content
    Works in Content Strategy (10)
    NIKE WOMEN ‘DREAM CRAZIER’ Social Campaign + Retail - Content Strategy
    'GOOGLE HEROES OF SMALL BUSINESS' Social-first Cultural B2C2B Campaign - Content Strategy
    'READY TO DISCOVER' brand partnership for Land Rover & Virgin Galactic - Content Strategy
    WOLF ESCAPE GAMES brand positioning, PR and launch strategy - Content Strategy
    Clients in Content Strategy (4)
    Nike WomenSports | international
    GoogleMedia | international
    LAND ROVER & VIRGIN GALACTICAutomotive | international
    Wolf Escape Games LtdVideo games | international
    Learn more about Content Strategy
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Team

10 members in The Cowgirls's team

The Cowgirls cover
StoryCo-founded by Ali Alvarez, Cali Oliver and Verity Fenner. 20+ years in creative communications. We like things diverse, quick and lean, with a fresh point of view. We’re a growing studio: three creative leads, a small senior core (strategy + production) and a trusted network of specialists we pull in to projects.
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Awards

The Cowgirls was awarded 7 times

FWA2010-12-01
The Drum Content Awards2019-11-01Best FMCG
The Drum Content Awards. Grand Prix2020-11-01
Telly Awards Gold2022-06-01Craft, Directing, Social Issues

Reviews

4 reviews for The Cowgirls

5/5
(4 reviews)
SJ
Sally JohnsonCreative Director & Co-Founder at Wolf Escape Games
ServiceBranding & Positioning
SectorVideo games
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We initially approached The Cowgirls Agency to explore where they could add the most value to our brand and advertising strategy. Our first project was a brand book, which became the foundation of our messaging and defined the core values and audiences of Wolf Escape Games. We were so excited by their thinking that we didn’t hesitate to commission the next piece of work to test our favourite ideas and see how they resonated with our audience in the real world.

What did you enjoy the most during your collaboration?Our collaboration has been genuinely enjoyable and refreshingly straightforward. We never felt sold to, which made a real difference. From the first meeting, their preparation impressed us. They understood our brand, listened closely, and shaped our voice in a way that felt unmistakably like us. Most importantly, it worked! The ideas led to some of our strongest-performing ads to date, and we wouldn’t hesitate to recommend them.

Sally Johnson recommends this agency

ServiceBranding & Positioning
SectorVideo games
Team1 - 10
AC
Alaina CrystalCreative Strategist at Alaina Crystal LTD
ServiceAdvertising
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The Cowgirls were my creative partners (I'm a strategist) in developing and delivering a brand film for a client that I had been working with previously. The Cowgirls were responsible for taking the strategy that I had built for the brand and turning it into a compelling script and film that would bring the new positioning to life.

What did you enjoy the most during your collaboration?The Cowgirls are an absolute dream to work with - no ego, no swim lanes, just pure collaboration and fun. I always looked forward to our calls because I knew that the work would be at such a high standard AND we would have a really enjoyable conversation simultaneously. I wholeheartedly recommend The Cowgirls for any collaboration because they are humans first, which means they really understand the human experience and develop work through that lens, and they're great fun to be around.

Alaina Crystal recommends this agency

ServiceAdvertising
BA
Bridget Angearfounding partner at Craig+Bridget
ServiceAdvertising
SectorMarketing & Advertising
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?A creative idea and multiple executions to work across digital and social.

What did you enjoy the most during your collaboration?brilliant creative minds and a joy to work with

Bridget Angear recommends this agency

ServiceAdvertising
SectorMarketing & Advertising
Team1 - 10
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Contact

Contact details of The Cowgirls

Details

  • HeadquarterThe Cowgirls / Tottenham Court Road, London, UK