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The Ash Design OÜ

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Tallinn, Estonia
Taking "meh" interfaces and turning them into "whoa" moments.
We are a dynamic UX/UI and web design studio based in Tallinn, Estonia, specializing in crafting custom, user-friendly digital solutions that elevate startups and tech companies. With over 4 years of experience and 300+ successful projects, our services include product design, web production, and brand design. From intuitive interfaces to impactful brand identities, we are committed to delivering innovative designs that make a lasting impact. Let’s turn your ideas into reality!
10 people in their team
Speaks Ukrainian, English, Russian
51 projects in their portfolio
Works remotely across the globe
Sortlist member since 2025
Founded in 2024


Services

11 services offered by The Ash Design OÜ

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  • Description
    At The Ash Design, we specialize in delivering exceptional UX/UI design services that prioritize user satisfaction while achieving your business objectives. Our designs seamlessly combine functionality with aesthetics, ensuring every interaction with your digital product is intuitive, engaging, and impactful. Our Specialties 1. User-Centric Design • Conducting in-depth user research to understand audience behavior, needs, and pain points. • Designing solutions tailored to user journeys for an effortless and delightful experience. 2. Wireframing & Prototyping • Crafting detailed wireframes and interactive prototypes to visualize user flows and gather feedback. 3. Responsive Design • Ensuring a seamless experience across devices, from desktops to tablets and mobile phones. 4. Intuitive UI Design • Creating visually stunning interfaces that enhance usability while reflecting your brand identity. 5. UX Optimization • Performing usability testing to identify and resolve friction points, improving user satisfaction and conversion rates. 6. Design System Creation • Developing reusable design components and style guides for consistency and efficiency across your platform. 7. Collaboration with Development Teams • Ensuring designs are technically feasible and seamlessly integrated during the development phase. We work closely with you to transform ideas into user-friendly designs that not only meet your goals but also provide users with a memorable experience. Let’s create a product your audience will love to use!
    Skills in Ergonomy (UX/UI) (29)
    Design ThinkingUsability TestingUser TestingMobile App UI DesignUI Toolkit IntegrationUser ExperienceCustomer Facing InterfaceDashboard DesignErgonomy (UX/UI)Interaction Design+19
    Works in Ergonomy (UX/UI) (36)
    AI Interview Coaching Platform: Landing Page & UX/UI Design - Ergonomy (UX/UI)
    Web Design for a Life Sciences & Medical Investment Company - Ergonomy (UX/UI)
    Landing Page Design for a Premium Healthcare Analytics Platform - Ergonomy (UX/UI)
    Website Design & Scalable Template System for a Niche Lead-Gen Site - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    NepotizeEducation | international
    BioMed AcceleratorHospitals & Healthcare | international
    SoleiHospitals & Healthcare | international
    Suzuki CarryAutomotive | national

    Learn more about Ergonomy (UX/UI)


  • Description
    We are specializing in creating intuitive, user-friendly, and visually stunning mobile applications for native iOS and Android platforms. Our team ensures your app not only looks great but also provides a seamless user experience, driving engagement and success. What we deliver: – Comprehensive user research and user flow mapping – High-fidelity UX/UI designs for both iOS and Android – Scalable, responsive designs for all screen sizes – Interactive clickable prototypes for testing and visualization – Complete design systems and organized assets ready for development With a collaborative approach and attention to detail, we design apps that align perfectly with your brand identity and resonate with your target audience. Let us help you transform your vision into an exceptional mobile experience!
    Skills in Mobile App (12)
    Mobile App DesigniOS App DevelopmentMobile PrototypingMobile App DesignNative AppsUser ExperiencePrototypingUI UXUser Centric DesignUX Design+2
    Works in Mobile App (11)
    App Redesign & Brand Identity Refresh for a Wellness Product - Mobile App
    NooT: UX/UI Redesign for a Rental Marketplace App - Mobile App
    BudBreak App – UX/UI Design of a Mobile Smoking-Cessation Application - Mobile App
    UX/UI Design for Rescript Journal: Website, Branding & Mobile App - Mobile App
    Reviews in Mobile App (2)
    Anastasiia
    Nikita Kovalchuk
    Clients in Mobile App (4)
    BioWellthHospitals & Healthcare | international
    NooTHome Services | national
    BudBreakHospitals & Healthcare | international
    Rescript JournalHospitals & Healthcare | national

    Learn more about Mobile App


  • Description
    At The Ash Design, we specialize in building custom websites that combine stunning design with seamless functionality. Our expertise lies in creating user-friendly, visually captivating, and performance-driven websites that align with your brand identity and business objectives. Our Specialties 1. Custom Website Design • Developing bespoke website designs tailored to your brand’s aesthetics and audience preferences. 2. Responsive Web Development • Ensuring your website looks and performs flawlessly on desktops, tablets, and mobile devices. 3. E-Commerce Solutions • Creating user-friendly online stores with intuitive navigation, secure payment gateways, and engaging designs. 4. SEO-Friendly Architecture • Building websites optimized for search engines to improve visibility and drive traffic. 5. Content Management Systems (CMS) • Expertise in platforms like WordPress, Webflow, and Shopify for easy content updates and management. 6. UI/UX Optimization • Designing intuitive user interfaces and optimizing user experiences to increase engagement and conversions. 7. Fast & Secure Websites • Delivering websites that are speed-optimized and secure, ensuring a reliable user experience. 8. Integration with Tools & Analytics • Seamless integration with CRMs, marketing tools, and analytics platforms to track performance and manage customer data. We are committed to creating websites that not only look amazing but also deliver results. Whether you’re building your first site or revamping an existing one, we’ll craft a digital presence that sets your brand apart. Let’s create a website that works as hard as you do!
    Skills in Website Creation (13)
    Back-End DevelopmentFront End DevelopmentResponsive WebsiteSmall Business Web DesignWebsite DevelopmentWebsite OptimizationWeb ContentWebsite DesignDark Mode DesignSitemap Generation+3
    Works in Website Creation (33)
    Product Page Design for a Wellness Brand - Website Creation
    AI Interview Coaching Platform: Landing Page & UX/UI Design - Website Creation
    Web Design for a Life Sciences & Medical Investment Company - Website Creation
    Landing Page Design for a Premium Healthcare Analytics Platform - Website Creation
    Reviews in Website Creation (2)
    Emil Saryyev
    Katerina
    Clients in Website Creation (4)
    Kaizen HydrationFood | international
    NepotizeEducation | international
    BioMed AcceleratorHospitals & Healthcare | international
    SoleiHospitals & Healthcare | international

    Learn more about Website Creation


  • Description
    At The Ash Design, we specialize in crafting seamless, visually captivating, and user-centric e-commerce solutions tailored to your brand’s unique identity. Our team brings years of expertise in designing and developing e-commerce platforms that are not only functional but also optimized for an exceptional user experience and high conversion rates. Our Specialties: 1. Custom E-Commerce Website Design: We create bespoke designs that reflect your brand and resonate with your target audience. 2. Responsive Development: Your store will look and function perfectly on any device—desktop, tablet, or mobile. 3. Shopify Development: Expertise in building and customizing Shopify stores to meet your specific business needs. 4. User Experience (UX) Optimization: From intuitive navigation to quick checkout processes, we ensure a frictionless shopping journey. 5. E-Commerce Branding: Comprehensive brand identity creation, from logos to color schemes, to make your store stand out. 6. Integration & Scalability: Seamless integration with payment gateways, CRMs, and third-party tools, ensuring your platform can grow as your business expands. 7. Performance & SEO Optimization: We ensure your store is fast, secure, and search engine-friendly for maximum visibility and efficiency. Our goal is to create an e-commerce platform that drives sales, enhances customer satisfaction, and elevates your brand’s online presence. Let’s build something extraordinary together!
    Skills in E-commerce (17)
    eCommerce ConsultingeCommerce DevelopmentElectronic commerceOnline storeEcommerceB2B eCommerceDigital CommerceEcommerce SolutionseCommerce DesignEcommerce Web Development+7
    Works in E-commerce (10)
    Product Page Design for a Wellness Brand - E-commerce
    Website Design & Scalable Template System for a Niche Lead-Gen Site - E-commerce
    UX/UI Design for an Industrial Equipment Rental Platform - E-commerce
    NTB: UX/UI Redesign of a Shopify eCommerce Platform with a CRO Focus - E-commerce
    Clients in E-commerce (4)
    Kaizen HydrationFood | international
    Suzuki CarryAutomotive | national
    Cartoli InstrumentsRetail | national
    NTBFood | national

    Learn more about E-commerce


  • Description
    At The Ash Design, we specialize in crafting distinctive and cohesive brand identities that truly resonate with your audience and communicate your business’s core values. Our approach blends creativity with strategy, ensuring that your brand stands out in a competitive market while aligning seamlessly with your vision and goals. Our Specialties 1. Logo Design: Creating impactful, memorable logos that capture the essence of your brand. 2. Comprehensive Brand Identity: Crafting cohesive visuals, including color palettes, typography, and design elements, that define your brand’s look and feel. 3. Brand Guidelines: Developing detailed brand books that outline how your brand assets should be used consistently across all platforms. 4. Digital Branding: Designing on-brand assets for websites, social media, and other digital platforms to establish a strong online presence. 5. Marketing Collateral Design: Producing professional materials like business cards, brochures, and presentation decks to support your brand’s communication strategy. 6. Packaging Design: Creating visually compelling packaging that aligns with your brand identity and engages customers. 7. Strategic Branding: Conducting competitor analysis, audience research, and brand positioning to build a brand that reflects your mission and connects with your audience. Whether you’re building a brand from the ground up or refreshing an existing one, we deliver tailored solutions that elevate your business and create lasting impressions. Let’s shape a brand that tells your story authentically and powerfully.
    Skills in Branding & Positioning (30)
    Brand DesignBrand IdentityCorporate IdentityEmployer BrandingCorporate Identity DesignDigital BrandingInternational BrandingCorporate BrandingVisual IdentityBrand Storytelling+20
    Works in Branding & Positioning (22)
    AI Interview Coaching Platform: Landing Page & UX/UI Design - Branding & Positioning
    Landing Page Design for a Premium Healthcare Analytics Platform - Branding & Positioning
    Website Design & Scalable Template System for a Niche Lead-Gen Site - Branding & Positioning
    Brandbook & Dual-Mode Site Design for a Business Platform - Branding & Positioning
    Clients in Branding & Positioning (4)
    NepotizeEducation | international
    SoleiHospitals & Healthcare | international
    Suzuki CarryAutomotive | national
    RuleOpsInternet | international

    Learn more about Branding & Positioning


  • Description
    At The Ash Design, we specialize in creating visually striking and purposeful graphic design solutions that bring your brand’s vision to life. With a blend of creativity and strategy, our designs are tailored to captivate your audience, communicate your message, and achieve your business objectives. Our Specialties 1. Marketing Collaterals: • Brochures, Flyers, and Posters • Business Cards and Stationery • Presentation Decks 2. Digital Graphics: • Social Media Posts and Ads • Infographics and Illustrations • Banner Ads 3. Brand Visuals: • Logo Design and Brand Assets • Packaging and Label Design • Merchandise and Apparel Graphics 4. Custom Artwork: • Illustrations and Iconography • Editorial Design • Event Branding Materials 5. Web Graphics: • Website Banners and Visuals • UI Design Elements • Email Templates Our goal is to deliver designs that not only look stunning but also align with your brand’s identity and marketing goals. Let’s create visuals that inspire and leave a lasting impression!
    Skills in Graphic Design (28)
    2D DesignIllustrationCreative Graphic DesignMockup DesignIntuitive DesignLogo DesignPrint DesignCorporate DesignGraphic FrameMerchandising+18
    Works in Graphic Design (9)
    Brandbook & Dual-Mode Site Design for a Business Platform - Graphic Design
    BioWellth: Logo & Brand Identity for a Women's Health Platform - Graphic Design
    Logo for Sokratiq — AI-Driven Ticketing & Event Management Platform - Graphic Design
    Volo Mascot – Emotional Visual Identity Through Character Design - Graphic Design
    Review in Graphic Design (1)
    Yousif Alroomi
    Clients in Graphic Design (4)
    RuleOpsInternet | international
    BioWellthHospitals & Healthcare | international
    SokratiqTechnology Hardware & Equipment | international
    Volo HealthHospitals & Healthcare | international

    Learn more about Graphic Design


  • Description
    At The Ash Design, we specialize in crafting comprehensive digital strategies that align with your business goals and drive measurable results. Our approach combines data-driven insights, innovative thinking, and industry expertise to help you establish a strong online presence and achieve sustainable growth. Our Specialties 1. Digital Transformation Strategy • Assisting businesses in transitioning to or optimizing their digital platforms. • Identifying key areas for digital innovation and streamlining operations. 2. Brand Positioning and Messaging • Developing strategies that define your unique value proposition. • Crafting messaging that resonates with your target audience. 3. Market Research and Analysis • Conducting competitor analysis and audience segmentation. • Leveraging analytics to identify market opportunities and trends. 4. SEO and Digital Presence Optimization • Improving visibility through search engine optimization. • Enhancing website performance and user experience. Our goal is to empower your brand with a digital strategy that not only adapts to changing trends but also creates meaningful connections with your audience. Let’s build a strategy that drives success and elevates your digital footprint!
    Skills in Digital Strategy (13)
    Digital InnovationDigital TransformationGamification StrategyDigital ConsultingDigital TransitionDigital EntertainmentDigital EntrepreneurshipDigital ExpertiseDigitalizationDigital Analytics+3
    Works in Digital Strategy (16)
    Volo Mascot – Emotional Visual Identity Through Character Design - Digital Strategy
    Systems Experts — Corporate Website with Bilingual Navigation - Digital Strategy
    UX/UI Design for Rescript Journal: Website, Branding & Mobile App - Digital Strategy
    Volo: UX/UI Design for a Next-Generation Mental Health Ecosystem - Digital Strategy
    Clients in Digital Strategy (3)
    Volo HealthHospitals & Healthcare | international
    Systems ExpertsSoftware & Computer Services | national
    Rescript JournalHospitals & Healthcare | national

    Learn more about Digital Strategy


  • Description
    At The Ash Design, we specialize in creating cohesive and memorable graphic identities that embody your brand’s essence and set you apart in the marketplace. Our approach combines creativity, strategy, and attention to detail, ensuring that every visual element communicates your values and resonates with your audience. Our Specialties 1. Logo Design • Crafting impactful and unique logos that reflect your brand’s personality and vision. 2. Color Palette and Typography • Designing harmonious color schemes and typography systems that establish a consistent visual language. 3. Brand Guidelines • Developing comprehensive brand books that provide clear instructions for using your visual identity across all platforms. 4. Visual Assets Creation • Creating versatile and scalable assets, such as icons, patterns, and illustrations, tailored to your brand needs. 5. Stationery and Print Design • Designing business cards, letterheads, and other branded materials for a professional and polished look. 6. Social Media and Digital Graphics • Producing templates and visuals for social media, ensuring your online presence aligns with your graphic identity. 7. Packaging Design • Creating eye-catching packaging that stands out on shelves while remaining true to your brand’s identity. With our graphic identity services, we help you establish a distinct and recognizable brand presence that leaves a lasting impression. Let’s design a visual identity that tells your story and connects with your audience!
    Skills in Graphic Identity (7)
    Brand DesignBrand IdentityCorporate Identity DesignGraphic IdentityBrand Identity DesignIcon DesignIdentity Design
    Works in Graphic Identity (7)
    Logo for Sokratiq — AI-Driven Ticketing & Event Management Platform - Graphic Identity
    Volo Mascot – Emotional Visual Identity Through Character Design - Graphic Identity
    BlissDiamond — Luxury Branding & Visual Identity for a Jewelry House - Graphic Identity
    Graphic Design for Rescript Journal — Branding Creation - Graphic Identity
    Clients in Graphic Identity (4)
    SokratiqTechnology Hardware & Equipment | international
    Volo HealthHospitals & Healthcare | international
    BlissDiamondLuxury Goods & Jewelry | international
    Rescript JournalHospitals & Healthcare | international

    Learn more about Graphic Identity


  • Description
    At The Ash Design, we design web applications that stay clear as they grow. Dashboards, admin panels, client portals and internal tools: we turn complex logic into interfaces people can actually operate without training. What we cover: 1. Product and UX architecture - Mapping user roles, permissions and core flows before a single screen is drawn - Information architecture for data-heavy screens: tables, filters, bulk actions, empty and error states 2. Interface design - Responsive layouts for desktop-first products that still hold up on tablet and mobile - Design systems and component libraries, so your team can extend the product without coming back to us for every screen 3. Handoff and support - Documented Figma files, specs and clickable prototypes ready for developers - Design review during implementation, so the built product matches the design We work with startups and tech companies that need a web app to feel considered rather than assembled.
    Skills in Web Application (5)
    Web ApplicationWeb DevelopmentWeb App DesignWeb Application DevelopmentWeb Application
    Works in Web Application (4)
    UX/UI Design for an OTA Platform Empowering Creators and Brands - Web Application
    Doberme: UX/UI Design for a Website and Web Platform Marketplace - Web Application
    Emmi - AI Assistant for Regulated Industries - Web Application
    UX/UI Design for Lifestack - Healthcare Platform - Web Application
    Clients in Web Application (4)
    DdrifttTravel & Leisure | international
    DobermeHuman Resources | regional
    EmmiLegal Services | international
    LifeStackHospitals & Healthcare

    Learn more about Web Application


  • Description
    At The Ash Design, we design the interface layer for AI products. The model is only half the story: what decides whether people trust an AI feature and keep using it is how its output is presented, corrected and controlled. What we cover: 1. AI product UX - Input and prompt design, so users understand what the system expects from them - Output states that are usually skipped: loading and streaming, partial results, confidence, sources and citations - Feedback loops that let users steer the model instead of retrying blindly 2. Interfaces for AI features - Chat, copilot and agent panels embedded into an existing product without breaking its logic - Dashboards for reviewing, editing and approving generated content at volume 3. Trust in the interface - Honest handling of errors, refusals and empty results - Making it obvious what is AI generated and what a human has confirmed We design AI features that survive contact with real users, with the messy states handled rather than hidden.
    Skills in Artificial Intelligence (5)
    AI DevelopmentArtificial IntelligenceAI AlgorithmAI ExpertiseAI Agents
    Works in Artificial Intelligence (3)
    Logo for Sokratiq — AI-Driven Ticketing & Event Management Platform - Artificial Intelligence
    Volo: UX/UI Design for a Next-Generation Mental Health Ecosystem - Artificial Intelligence
    Emmi - AI Assistant for Regulated Industries - Artificial Intelligence
    Clients in Artificial Intelligence (3)
    SokratiqTechnology Hardware & Equipment | international
    Volo HealthHospitals & Healthcare | international
    EmmiLegal Services | international

    Learn more about Artificial Intelligence

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Team

10 members in The Ash Design OÜ's team

The Ash Design OÜ cover
StoryThe Ash Design started in 2023 in Tallinn with a small team of designers who kept hearing the same brief: make it clear, not just pretty. Today we are 10 people across UX/UI, web production and brand design, with 300+ projects shipped for startups and tech companies in Europe and the US.
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Reviews

5 reviews for The Ash Design OÜ

5/5
(5 reviews)
YA
Yousif AlroomiFounder at Wafaa.io
ServiceGraphic Design
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Over the past year, I have worked with The Ash Design to build and strengthen our brand across multiple touchpoints, including logo and brand identity, website design, email design, marketing materials, and social media content.

What did you enjoy the most during your collaboration?I especially appreciated their commitment to making sure I was satisfied with the final result. They are responsive, highly organized, and always willing to refine the work until it meets expectations.

Yousif Alroomi recommends this agency


ServiceGraphic Design

NK
Nikita KovalchukProduct Owner at Oria AI
ServiceMobile App
SectorTechnology Hardware & Equipment
Team1 - 10
5/5

We worked with The Ash Design team on the UX/UI design and research for our AI chat application, and the whole experience was great. The team quickly understood the product, our users, and what we wanted to achieve. We’re currently in the development stage, but we’re already very happy with how the final design turned out. Communication was easy, the process was well organized, and the team was always responsive to feedback. Huge thanks to the entire team for the work! We’re definitely planning to continue working together after the product launch. Highly recommended!


ServiceMobile App
SectorTechnology Hardware & Equipment
Team1 - 10

KA
KaterinaProduct Owner at Oria AI
ServiceWebsite Creation
SectorTechnology Hardware & Equipment
Team1 - 10
5/5

Great team, great communication, and strong results - highly recommend working with them!


ServiceWebsite Creation
SectorTechnology Hardware & Equipment
Team1 - 10

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Contact

Contact details of The Ash Design OÜ

Details


  • HeadquarterNarva mnt 5, Tallinn, Estonia