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SUPERMACHINE NV

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Ghent, Belgium
A creative agency working for brands who want to beat the algorithm with a heartbeat.
A creative agency working for brands who want to beat the algorithm with a heartbeat. – through branding, campaigning, content marketing and community building.
10 people in their team
Speaks English, Dutch, French
17 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2015
Founded in 2013
1 award conferred
4.77/5
(13 reviews)

Services

22 services offered by SUPERMACHINE NV

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  • Description
    A COMMUNITY IS JUST MORE THAN A SOCIAL PAGE. New research shows that 82% of consumers want a brand's values to match their own, and they will leave the playing field if they don't feel the match. Three-quarters of consumers reported parting ways with a brand over a conflict in values. Wow, that is… Big. So as a brand, you better start thinking carefully about what you stand for, and how you communicate these values to consumers. So, we have analyzed the world's most successful communities and distilled what makes them work. Based on this research, we developed a Community Canvas specifically for this purpose, which allows us to map the strengths and gaps for your business, and to nurture your community in a meaningful way.
    Skills in Content Strategy (30)
    Graphic DesignSEOBrandingContent StrategyCopywritingContent MarketingSocial MediaStorytellingContent WritingOnline Advertising+20
    Works in Content Strategy (9)
    SPOON - by Lucas - Content Strategy
    Het zaad van een maat kan geen kwaad - Content Strategy
    KRAANWATER? GAANWATER! - Content Strategy
    VLAM - How to get Belgians to eat more fries? - Content Strategy
    Review in Content Strategy (1)
    Chantal Moerenhout
    Clients in Content Strategy (4)
    Spoon - by LucasFood | local
    Provincie Oost-VlaanderenGovernment & Administration | regional
    AquaFlandersIndustrial Goods & Services | regional
    VLAMGovernment & Administration | national
    Learn more about Content Strategy
  • Description
    Advertising is where it all began for SUPERMACHINE. It’s what SUPERMACHINE breathes for. What it bleeds for. Making strong and innovative campaigns where creativity takes the lead. Where effectiveness is the main goal. Building campaigns that work. On- and offline, and when possible, somewhere in between. Step by step. From strategy to concept, from production to finalized project and follow-up. Long term chess games and short term fireworks. With the right people on the right projects, working closely together with clients to meet their every need.
    Skills in Advertising (30)
    Social Media AdsSEOContent StrategyRadioCopywritingAnimated VideoPrint AdvertisingGoogle AnalyticsStorytellingStrategy+20
    Works in Advertising (15)
    Het zaad van een maat kan geen kwaad - Advertising
    KRAANWATER? GAANWATER! - Advertising
    VLAM - How to get Belgians to eat more fries? - Advertising
    Club Bruges - How to get fans to celebrate dur... - Advertising
    Reviews in Advertising (4)
    Yannick Muls
    Karen Scheire
    Bert Lecomte
    Helena Grootaers
    Clients in Advertising (4)
    Provincie Oost-VlaanderenGovernment & Administration | regional
    AquaFlandersIndustrial Goods & Services | regional
    VLAMGovernment & Administration | national
    Club BruggeSports | international
    Learn more about Advertising
  • Description
    An effective branding strategy now, more than ever, is thé way to make a difference. Standing out in an ever growing abundance of mass communication. On average we see 2700 advertisements a day. 2700! Do you remember which ones? Recognizability is perhaps the single most important thing for brands, for fans, and potential customers. Persuading with confidence. Our designers and strategists will give you their all to find a new branding strategy that fits you.
    Skills in Branding & Positioning (30)
    SEOBrand PositioningCopywritingWeb DesignMagazineCorporate IdentityLogo DesignStrategyCommunicatiestrategieBrand Guidelines+20
    Works in Branding & Positioning (4)
    SPOON - by Lucas - Branding & Positioning
    VLAM - How to get Belgians to eat more fries? - Branding & Positioning
    Stad Gent - How to encourage Belgian students? - Branding & Positioning
    Cronos - How to get young people excited about... - Branding & Positioning
    Reviews in Branding & Positioning (4)
    Koen Hendrickx
    lode uytterschaut
    Michiel Hagenaars
    Marte & Emelie De Meester
    Clients in Branding & Positioning (4)
    Spoon - by LucasFood | local
    VLAMGovernment & Administration | national
    Stad GentGovernment & Administration | regional
    Cronos GroupEntertainment & Events | international
    Learn more about Branding & Positioning
  • Description
    Ask one hundred Belgians. Ask a thousand. That’s exactly what we’ll do. It has become our day to day mission to find out what people want. What is on their minds, what their dreams are. With a little help of trend analysis, market research and web analytics we will provide you with a digital strategy that fits your company and your product best. Efficient communication via the right channels, adapted to your product and target group.
    Skills in Digital Strategy (30)
    Social Media MarketingLead GenerationSEOBrandingContent StrategySocial MediaDirect MarketingUX DesignGoogle AdWordsFacebook Ads+20
    Works in Digital Strategy (6)
    SPOON - by Lucas - Digital Strategy
    Het zaad van een maat kan geen kwaad - Digital Strategy
    KRAANWATER? GAANWATER! - Digital Strategy
    VLAM - How to get Belgians to eat more fries? - Digital Strategy
    Clients in Digital Strategy (4)
    Spoon - by LucasFood | local
    Provincie Oost-VlaanderenGovernment & Administration | regional
    AquaFlandersIndustrial Goods & Services | regional
    VLAMGovernment & Administration | national
    Learn more about Digital Strategy
  • Description
    OUTSMART, NEVER OUTSPEND The old model for building campaigns was built on broadcasting a message to as many consumers as possible at once. So it had to be a big, fat, expensive idea to get the attention it needed. But as consumer behavior changes, we need to focus more on how we build those campaigns. After all, the message needs to be translatable to multiple channels and specific sub-audiences. That's why SUPERMACHINE's model is based on conversation, focusing on agile ideas adapted to the consumer's context, without compromising on creativity. But keep in mind... To have a good conversation, you must have something interesting to say.
    Skills in Graphic Design (24)
    IllustrationDigital DesignBrochure Design2D AnimationMagazine DesignInfographic DesignEditorial DesignCreative DesignBusiness Card DesignCanvas Design+14
    Works in Graphic Design (9)
    Zie mij gaan! - Graphic Design
    SPOON - by Lucas - Graphic Design
    VLAM - How to get Belgians to eat more fries? - Graphic Design
    Club Bruges - How to get fans to celebrate dur... - Graphic Design
    Review in Graphic Design (1)
    Ward Van Ooteghem
    Clients in Graphic Design (4)
    De Fietsambassade Gent vzwGovernment & Administration | regional
    Spoon - by LucasFood | local
    VLAMGovernment & Administration | national
    Club BruggeSports | international
    Learn more about Graphic Design
  • Description
    Snapping your next event, taking selfies for your Instagram stories, swiping on Tinder, updating your Facebook, and launching two hashtags on Twitter while we’re at it. Still following? We are. Your online communities are in dire need of a fresh approach. That’s where SUPERMACHINE comes in to play. We will build, monitor and manage your online fanbase. We’ll fill it with relevant and effective content, know when to use which influencer for your campaigns, and provide you with the latest updates from social media land.
    Skills in Social Media (30)
    Social Media MarketingSocial Media ManagementVideo MarketingFacebook AdvertisingBranded ContentFacebook Marketingcommunityservice marketingonline contentsocial media branding+20
    Works in Social Media (14)
    SPOON - by Lucas - Social Media
    Het zaad van een maat kan geen kwaad - Social Media
    VLAM - How to get Belgians to eat more fries? - Social Media
    Club Bruges - How to get fans to celebrate dur... - Social Media
    Review in Social Media (1)
    Jeroen Paeleman
    Clients in Social Media (4)
    Spoon - by LucasFood | local
    Provincie Oost-VlaanderenGovernment & Administration | regional
    VLAMGovernment & Administration | national
    Club BruggeSports | international
    Learn more about Social Media
  • Description

    No description provided for this service.

    Works in Copywriting (10)
    SPOON - by Lucas - Copywriting
    Het zaad van een maat kan geen kwaad - Copywriting
    KRAANWATER? GAANWATER! - Copywriting
    VLAM - How to get Belgians to eat more fries? - Copywriting
    Clients in Copywriting (4)
    Spoon - by LucasFood | local
    Provincie Oost-VlaanderenGovernment & Administration | regional
    AquaFlandersIndustrial Goods & Services | regional
    VLAMGovernment & Administration | national
    Learn more about Copywriting
  • Description

    No description provided for this service.

    Work in Video Production (1)
    KRAANWATER? GAANWATER! - Video Production
    Client in Video Production (1)
    AquaFlandersIndustrial Goods & Services | regional
    Learn more about Video Production
  • Description

    No description provided for this service.

    Works in Marketing (2)
    Het zaad van een maat kan geen kwaad - Marketing
    KRAANWATER? GAANWATER! - Marketing
    Clients in Marketing (2)
    Provincie Oost-VlaanderenGovernment & Administration | regional
    AquaFlandersIndustrial Goods & Services | regional
    Learn more about Marketing
  • Description

    No description provided for this service.

    Works in Outdoor Advertising (2)
    Het zaad van een maat kan geen kwaad - Outdoor Advertising
    KRAANWATER? GAANWATER! - Outdoor Advertising
    Clients in Outdoor Advertising (2)
    Provincie Oost-VlaanderenGovernment & Administration | regional
    AquaFlandersIndustrial Goods & Services | regional
    Learn more about Outdoor Advertising
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Team

10 members in SUPERMACHINE NV's team

SUPERMACHINE NV cover
StoryAt SUPERMACHINE we are a bunch of talented go-getters, spiced with a healthy splash of humor.
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Awards

SUPERMACHINE NV was awarded 1 time

Fairtime Award2018-04-30

Reviews

13 reviews for SUPERMACHINE NV

4.77/5
(13 reviews)
M&
Marte & Emelie De MeesterBestuurders at Rough Riders
ServiceBranding & Positioning
SectorClothing & Accessories
Team1 - 10
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Supermachine hielp ons bij het ontwerpen van onze huisstijl. Ze hadden meteen goed begrepen welke richting we uit wouden en hebben ons fantastisch goed geholpen. Nog steeds super tevreden, we krijgen nog elke dag complimenten over ons logo!

What did you enjoy the most during your collaboration?Bij de eerste meeting werd gepolst naar onze wensen en werd gevraagd om een moodboard te maken. Een paar weken later werden de logo's voorgesteld. Top hoe dicht alle voorstellen aanleunden bij wat we voor ogen hadden, en er tegelijkertijd ook veel variatie was. Het was duidelijk dat ze de tijd hadden genomen om onze stijl goed uit te dokteren, héél fijn.

Are there any areas for improvements?Geen enkele.

Marte & Emelie De Meester recommends this agency

ServiceBranding & Positioning
SectorClothing & Accessories
Team1 - 10
MA
Melodie ArtsDirecteur at KIYO
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Ons jaarverslag in een nieuw kleedje stoppen.

What did you enjoy the most during your collaboration?Hun voorstel zat er meteen boenk op. Dus ze voelden ons goed aan.

Are there any areas for improvements?/

Melodie Arts recommends this agency

KS
Karen ScheireCoördinator communicatie at De Fietsambassade Gent
ServiceAdvertising
4.5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We hebben meerdere campagnes uitgewerkt in samenwerking met dit bureau, o.a. een aantal campagnes gericht op studenten hoger onderwijs.

What did you enjoy the most during your collaboration?Duidelijke, open communicatie & samenwerking.

Karen Scheire recommends this agency

ServiceAdvertising
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Contact

Contact details of SUPERMACHINE NV

Details

  • HeadquarterMeerseniersstraat 4, 9000 Gent, België
  • Pedro de Medinalaan 81, 1086 XP Amsterdam, Nederland