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Su API

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Auckland, New Zealand
Your Brand. Our Technology. Zero Development
Su API's Private Label Channel Manager gives hotel PMS providers a ready-to-deploy, fully branded channel management platform. Built on a modern Channel Manager API, it delivers real-time two-way synchronization of room rates, live inventory, and reservations across every major Online Travel Agency — Booking.com, Expedia, Airbnb, and more. Because the solution is entirely white-label, hotels see only your brand. With zero additional development, powerful room type and rate plan mapping, multi-property support, and scalable infrastructure, PMS providers can launch in days rather than months.
100 people in their team
Speaks English
Sortlist member since 2026
Founded in 2015
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  • Description
    Su coined the phrase, “Private Label Channel Manager” to define our platform, because we’re not a white label channel manager. We’re not a separate platform with your branding layered on top. Su is API-driven and works seamlessly within your PMS. There’s no ping-ponging back and forth between your platform and an external channel manager. So you get ultimate control and transparency.
    Learn more about Software Development
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  • Headquarter27/29 William Pickering Drive, Rosedale, Auckland 0632, New Zealand