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Storyfolk
Storytelling for brands. A small design and branding studio making a big impact.
Storyfolk is a female consultancy specialising in elevating businesses, amplifying not-for-profits, and crafting exceptional brands through storytelling and strategic design. Contact Information: For all branding, strategy, and graphic design enquiries, please get in touch with our Creative Director Sarah at sarah@storyfolk.com.au. For media enquiries, reach us at hello@storyfolk.com.au. Explore our work at www.storyfolk.com.au. Our Services: Research and co-design Brand Strategy and consultation Branding Website Design Print, packaging and publication design Animation and videography Marketing and campaigns A full description can be found here: https://www.storyfolk.com.au/services/ Our ethos: Build meaningful relationships Make work that matters Invest in strategic thinking Push our ideas further Some of Our Clients: We work with a diverse range of clients based on alignment to the brand's goals and vision. Here are some of our clients: Not-for-profit Sector: The National Centre for Action on Child Sexual Abuse Mental Health First Aid Australia Ethical Clothing Australia InLife Disability Support WWF Australian Community Support Organisation (ACSO) Palliative Care Victoria Sparkways (formerly Try Australia) Royal Flying Doctors World Vision Outside The Locker Room Yellow Ladybugs Deaf Australia New Humans of Australia Health and Mental Health: Health Sector: Alto Health HomeTeam Medical (Canada) Cliniva Medical (Kenya) Mental Health First Aid Australia InLife Disability Support Palliative Care Victoria Australian Community Support Organisation (ACSO) Deaf Australia The TARA Clinic Government: Australian Government - Department of Veterans Affairs Australian Government - Maritime Safety Authority Australian Government - Australian Research Council New South Wales Government - Public Works Advisory Victorian Government - Department of Education Professional Services: Chubb Insurance West Recruitment Coxswain Alliance OpenGalactic Artesian Invest Marcus Oldham Boab Management CW3 (formerly ConferenceWorks) Hummingbird Even McLean Dingo Digital Renewable Energy and sustainability: Horizon NL Ion Blue Sumday (formerly Local Carbon) Telus Electrical Boab Management OpenGalactic Retail, Hospitality, Tourism and Property: Kuranga Native Nursery Shhh Silk Narava Cotton On Group Etiko Contiki MDRN DEITY G Adventures Mach Green View Bank Homes Food, Beverage, and Hospitality: Noble Bootleggers Pure Dairy Paperbark Cafe by Kuranga Education: Monash University The Gordon Marcus Oldham Deakin University 4 people in their team
Speaks English
7 projects in their portfolioSortlist member since 2021
Founded in 2019
12 awards conferred5/5
Services
15 services offered by Storyfolk
Description Crafting a cohesive brand identity is essential for a successful brand strategy. Your logo, typography, color palette, and visual language shape the initial impression, impacting credibility, trust, and loyalty. We strive to align your vision, support business goals, and authentically differentiate your story in the market.
Service Process:
Every brand has a unique story to tell, but most brands aren't effectively utilising this. We aim to refine and develop a refreshingly different, impactful, and relevant brand for your business, product, or organization. Our iterative process, from concept ideation to design development, ensures a visually striking identity rooted in thorough research and ongoing collaboration. Our track record as award-winning branding leaders, nationally and internationally, attests to the effectiveness of this approach.
Service Outcome
Upon completing our brand identity process, you'll receive a comprehensive and usable identity system. This includes your master logo, favicon/app icons, colour palette, typography, and versatile visual language. Throughout our collaboration, we'll guide the development of your visual language, which may encompass custom brand illustrations, infographics, icons, textures, graphic elements, GIFs, animations, art direction, and more.
Your brand assets and a toolkit with guidelines will be accessible through an online portal, empowering your team to effectively utilize your brand across print, digital, and collateral materials. The guide encompasses best practices, creative rules, and insights on colour accessibility, seamlessly integrating your brand strategy into a comprehensive document.Skills in Branding & Positioning (53) Brand AwarenessBrand ManagementLuxury BrandingBrand NamingBrand ExperienceBrand DesignKey Visualbrand buildingbrand awarenessbrand image+43Works in Branding & Positioning (6) Reviews in Branding & Positioning (2) Benjamin BoulosDr Leanne BeagleyClients in Branding & Positioning (6) StoryfolkMarketing & Advertising | internationalThe National Centre for Action on Child Sexual AbuseNon-profit | nationalKuranga Native NurseryRetail | nationalOpenGalactic (Space Program)Aviation & Aerospace | international
Learn more about Branding & PositioningDescription Co-Design and Market Insights
Building a compelling brand for tomorrow's market begins with a strong foundation. Co-design and market research are pivotal in shaping brands, strategies, and experiences. Our approach is tailored to understand each client’s needs, goals, and audience, guiding collaborative work seamlessly.
Service Process
Each project is unique and crafted to meet your goals. Our process blends co-design and research, integrating workshops, strategy refinement, stakeholder conversations, and customer research. This ensures the outcome is relevant, targeted, and purposeful, setting our clients apart.
Service Outcome
With a co-design and research-first approach, we've successfully crafted brands, strategies, and experiences that offer clarity and insight. The final results are impactful, thoughtful, and evidence-informed, providing a refreshingly different outcome shaped by the input of the end audience and clarifying functions across the board.Skills in Market Research (2) Market ExpansionConsumer MarketingWorks in Market Research (3) Clients in Market Research (3) Chubb InsuranceInsurance | internationalKuranga Native NurseryRetail | nationalThe National Centre for Action on Child Sexual AbuseNon-profit | national
Learn more about Market ResearchDescription Your website serves as the digital face of your brand, shaping customers' initial perceptions. We focus on user behaviour, brand storytelling, and crafting designs that resonate with your audience and reflect your brand's vision. We aim to create visually compelling, user-centric websites that enhance your brand.
Service Process
Our process revolves around putting your customers at the centre. We integrate storytelling, user experience design, prototyping, and human-centred principles to optimize your digital presence. Whether you aim to increase online sales, generate inquiries or funding, or establish a standout website, our expert team simplifies complexities, offering innovative solutions and the latest in site optimization.
Service Outcome
Get a distinctive website that prioritises your audience and your business objectives. Blend impactful digital design with practical functionality for a high return on investment. We handle all backend tasks, including testing and launching your responsive website optimized for mobile, tablets, and desktops. Additionally, we offer hosting, maintenance, training, and ongoing support packages to empower your team and your website.Skills in Website Creation (25) ElementorWeb DesignWebsite DevelopmentShowcase WebsiteResponsive Web DesignWeb Contentwebsite creationdesign thinkinguxecommerce website+15Works in Website Creation (3) Reviews in Website Creation (2) William AndersonTedClients in Website Creation (3) The National Centre for Action on Child Sexual AbuseNon-profit | nationalAlto HealthHospitals & Healthcare | regionalKuranga Native NurseryRetail | national
Learn more about Website CreationDescription Branding
Creating a cohesive brand identity is key to any successful brand strategy. Your logo, typography, colour palette, and visual language create the first impression. This visual identity impacts credibility, trust, and loyalty. We aim to align your vision, complement business goals, and authentically differentiate your story in the market.
SERVICE PROCESS
Every brand has a unique story. Our goal is to refine and create a refreshingly different, impactful, and relevant brand for your business, product, or organisation. Our iterative process, including concept ideation and design development, ensures a visually impactful identity grounded in thorough research and ongoing partnership. Through this proven process, we have gained recognition as award-winning branding leaders, both nationally and internationally.
SERVICE OUTCOME
At the conclusion of our brand identity process, you’ll possess a comprehensive and usable identity system. This includes your master logo, favicon/app icons, colour palette, typography, and versatile visual language. The visual language will vary and is guided through our collaboration together throughout the process, but this may include custom brand illustrations, infographics, icons, textures, graphic elements, GIFs, animations, art direction, and more.
Your brand assets and a toolkit with guidelines will be provided in an online portal, empowering your team to effectively use your brand across print, digital, and collateral. The guide includes best practices, creative rules, and insights on colour accessibility, integrating your brand strategy for a comprehensive document.
Brand Strategy and consultation
Crafting a commercially viable brand involves a strategic approach centred on thoughtful brand strategy and storytelling. As brand consultants, we collaborate closely with you to establish a strong and authentic brand foundation that aligns with your audience, market, and goals.
SERVICE PROCESS
Starting with your specific goals and audience, we conduct a comprehensive evaluation of your current market position. This includes analysing competitors and identifying strategic and visual enhancements for your brand. The insights gained guide various aspects like brand identity, website design, customer experience, and business materials for effective development and improvement.
SERVICE OUTCOME
Our strategic process concludes by delivering a customised brand strategy tailored for your team. This finalised strategy articulates and elevates your brand’s vision, potentially involving aspects such as a new brand name, tagline, refined messaging, and a cohesive company value system to strengthen your market positioning.Skills in Graphic Identity (1) Identity DesignWorks in Graphic Identity (4) Clients in Graphic Identity (4) InLife Disability SupportNon-profit | nationalThe National Centre for Action on Child Sexual AbuseNon-profit | nationalKuranga Native NurseryRetail | nationalChubb InsuranceInsurance | international
Learn more about Graphic IdentityDescription Print, Packaging, and Publication Design
Print remains pivotal for customer-centric brands in today's digital age, offering a tactile experience that digital cannot replicate. Our approach embraces a strategic integration of both digital and print mediums.
Service Process
We tailor print, packaging, and publication design solutions across various sectors, including not-for-profits, tech, community, retail, and government. Our expertise covers essential brand documents for both print and hybrid applications, such as annual reports, capability documents, RAPs, and pitch decks. Additionally, we excel in traditional printed experiences like store wayfinding, signage, business cards, stationary, book design, and event experiences. Sustainability is integral to our work, reflected in our focus on eco-friendly packaging design.
Service Outcome
We deliver compelling and impactful branded pieces customized to each client's needs. For instance, we transform metrics into engaging visual stories in annual reports, humanizing your brand for stakeholders, investors, and staff.
Packaging is viewed as a sophisticated tool that enhances your brand's authority in the competitive landscape. We ensure packaging goes beyond mere containment, becoming an extension of your brand identity and contributing to a memorable brand experience.
Marketing and Campaigns
Storytelling is at the heart of our approach. We believe authentic storytelling cuts through clutter, simplifies complexity, and shares products, ideas, or perspectives compellingly to your audience with impact.
Service Process
Rather than crafting campaigns solely for self-promotion, we blend storytelling and strategy to educate, empower, and inspire action. Our focus is on creating purposeful campaigns and marketing initiatives.
Service Outcome
By elevating messaging and storytelling alongside a strong branded experience, we create stories that resonate, establish authority, and forge meaningful connections with your audience. This drives reach, recognizability, and results with proven ROI.Skills in Graphic Design (45) Editorial DesignPitch Deck Designgraphic packagingfashion graphic designUser Centric Designgraphic artdesign thinkinggraphic designCorporate DesignIcon Design+35Works in Graphic Design (5) Reviews in Graphic Design (2) Melanie GardinerNajib Al ChamaaClients in Graphic Design (5) InLife Disability SupportNon-profit | nationalOpenGalactic (Space Program)Aviation & Aerospace | internationalKuranga Native NurseryRetail | nationalChubb InsuranceInsurance | international
Learn more about Graphic DesignDescription Research and Co-Design
Crafting a brand for tomorrow's market demands a solid foundation. Research and co-design are pivotal in shaping brands, strategies, and experiences. Our tailored approach focuses on understanding each client's needs, goals, and audience, seamlessly guiding collaborative work.
Service Process
Each project is unique and designed to meet your specific goals. Our process blends co-design and research, incorporating workshops, strategy refinement, stakeholder conversations, and customer research. The outcome is targeted, purposeful work that sets our clients apart.
Service Outcome
With a research and co-design focus, we've successfully crafted brands, strategies, and experiences that offer clarity and insight. Our final results are impactful, evidence-informed, and refreshingly different, providing clarity across all functions and shaped by end audience input.
Brand Strategy and Storytelling
Crafting a commercially viable brand necessitates a strategic approach centred on thoughtful brand strategy and storytelling. As brand consultants, we collaborate closely with you to establish a strong and authentic brand foundation aligned with your audience, market, and goals.
Service Process
Beginning with your goals and audience in mind, we conduct a comprehensive evaluation of your current market position. This involves analysing competitors and identifying strategic and visual enhancements for your brand through a series of design sprints and market research. The insights gained guide various aspects such as brand identity, website design, customer experience, and business materials for effective development and improvement.
Service Outcome
Our strategic process culminates in delivering a customised brand strategy tailored for your team. This strategy articulates and elevates your brand's vision, potentially involving elements such as a new brand name, tagline, refined messaging, and a cohesive company value system to strengthen your market positioning.Skills in Innovation (8) Design ThinkingAugmented Reality (AR)Virtual Reality (VR)Innovation ConsultingLeadership TrainingInnovation ManagementGraph VisualizationCustomer Pains DiscoveryWorks in Innovation (3) Clients in Innovation (3) The National Centre for Action on Child Sexual AbuseNon-profit | nationalChubb InsuranceInsurance | internationalOpenGalactic (Space Program)Aviation & Aerospace | international
Learn more about InnovationDescription In a fast-paced world, animation and video allow people to grasp your brand and message through captivating interactive content delivered in a way that has an impact, stands out and resonates.
Our video and animation services are designed to build a strong connection with your audience in a unique way to your organisation, product or idea. Each project is a new opportunity to help shift perspectives, create something memorable and elevate your brand with the power of storytelling, interactive content and a powerful brand experience.
SERVICE PROCESS
Crafted with precision and embedded with storytelling our projects ensure impactful results and a strong ROI, aligning strategically with your business goals. Using interactive content, we elevate brand visibility, cut through digital noise, drive sales and communicate the complex with ease. Our collaborative process involves building a solid foundation through storyboarding, illustration style conception, script creation, and managing voice artists.
SERVICE OUTCOME
We create a final product that elevates your messaging and ensures a powerful branded experience. The end product will vary but span promotional videos that establish authority, using interactive infographics for impactful communication, and developing website animations that enhance the user experience. Through storyboarding, script creation, and voiceover management. The finished product is designed to create an impact, use creativity as a superpower, and be a branded asset with a clear ROI.Skills in Motion Design (11) Digital AnimationMotion GraphicsMotion Design2D Animationmotion designmotiononline videoanimation designmotion design 3dMotion Graphic Design+1Works in Motion Design (5) Clients in Motion Design (5) Chubb InsuranceInsurance | internationalOpenGalactic (Space Program)Aviation & Aerospace | internationalKuranga Native NurseryRetail | nationalAlto HealthHospitals & Healthcare | regional
Learn more about Motion DesignDescription Advertising and campaigns
Storytelling is at the heart of our approach. We believe authentic storytelling cuts through clutter, simplifies complexity, and shares products, ideas, or perspectives compellingly to your audience with impact.
Service Process
Rather than crafting campaigns solely for self-promotion, we blend storytelling and strategy to educate, empower, and inspire action. Our focus is on creating purposeful campaigns and marketing initiatives.
Service Outcome
By elevating messaging and storytelling alongside a strong branded experience, we create stories that resonate, establish authority, and forge meaningful connections with your audience, driving reach, recognizability, and results with proven ROI.Skills in Advertising (14) advertisingGraphic Design AdvertisingSmall Business AdvertisingBusiness AdvertisingAdvertising CampaignGuerilla AdvertisingFull-Servicebus advertisingb2b advertisingpr advertising+4Works in Advertising (3) Clients in Advertising (3) Kuranga Native NurseryRetail | nationalOpenGalactic (Space Program)Aviation & Aerospace | internationalChubb InsuranceInsurance | international
Learn more about AdvertisingDescription No description provided for this service.
Skills in Packaging (6) Product PackagingFood PackagingRetail PackagingCustom PackagingSustainable PackagingPackingWorks in Packaging (2) Clients in Packaging (2) Kuranga Native NurseryRetail | nationalInLife Disability SupportNon-profit | national
Learn more about PackagingDescription From conceptualisation to delivery, we've managed a diverse array of projects. Utilising our established relationships with numerous models and talent agencies, we provide art direction and creative guidance, ensuring shoots are on-brand and delivered punctually and within budget. Our expertise spans both photography and videography services, catering to various needs – whether it's bringing your vision to life through captivating food photography, fashion shoots, or corporate brand photoshoots aimed at injecting storytelling and personality into your website. We're always open to discussing new ideas and meeting your unique requirements.
From Christmas campaigns to fundraising initiatives and digital content creation, we collaborate with you to make a meaningful impact across all channels.
Outcomes:
1. On-brand shoots delivered on time and within budget.
2. Versatility in both photography and videography services.
3. Captivating food photography, fashion shoots, and corporate brand photoshoots.
4. Injecting storytelling and personality into website imagery.
5. Collaborative approach to meet unique project requirements.
6. Meaningful impact across various campaigns and digital content channels.
7. Greater ROI with flexible assets that can be used across platforms and branded applications.Skills in Photography (21) Corporate Photographyfilm marketingmotion graphicPhoto ShootingPortrait PhotographyCreative PhotographyOutdoor PhotographyPhoto RetouchProfessional PhotographyPhoto Retouch+11Works in Photography (2) Clients in Photography (2) InLife Disability SupportNon-profit | nationalKuranga Native NurseryRetail | national
Learn more about Photography
Team
4 members in Storyfolk's team
StoryAt Storyfolk, we create work that matters. Makes you think. That engages. That elevates. That is equal parts strategic as it is creative.
Awards
Storyfolk was awarded 12 times
Gold at the Australian Design Awards 20242024-3-1
Silver @ Australian Design Awards 20242024-1-1https://betterfutureawards.com/AUS24/project.asp?ID=30564
Silver @ Better Future Awards for Tech branding 20232023-11-1
Silver @ Better Future awards for illustration and typography 20232023-11-1
Silver @ Better Future Sydney Awards 20232023-10-1https://betterfutureawards.com/syd23/project.asp?ID=28863
Geelong Business Excellence Awards finalist 20232023-11-1Top business in the area across all sectors
Finalist @ Victorian Premier Design Awards 20222023-3-1
Dynamic Duo's in Australian business by Mumbrella2023-2-1https://2022.designweek.melbourne/program/creative-sheroes-australian-women-driving-change/
Women Driving Change @ Melbourne Design Week 20222022-3-1
Silver @ DRIVENxDESIGN Awards for health branding 20212021-11-1
Guest Speaker: Melbourne International Design Week 20202020-3-1
Silver. Melbourne Design Awards: Driven by Design.2021-9-1Identity and Branding, health.
Reviews
6 reviews for Storyfolk
5/5
(6 reviews)
WA
William AndersonOwner at Alto Health
ServiceWebsite Creation
SectorHospitals & Healthcare
“Storyfolk was great throughout the entire design process… their communication was outstanding and I was very impressed with the overall quality of work. I would highly recommend Storyfolk to others seeking brand development and complex website building.”
MG
Melanie GardinerHead of Marketing & Community Building at InLife
ServiceGraphic Design
SectorNon-profit
Team501 - 1000
“InLife’s rebrand was a complex project two years in the making. It was essential that the brand rollout phase reflected the vision we’d co-designed with our clients, staff and community. Storyfolk came highly recommended. From the start Sarah and Cass (and the team) showed a true passion to create something we’d love, with a commitment to understanding the nuances of representation in our sector. Our team were buzzing with excitement as soon as the first collateral started to arrive.”
TE
TedOwner & CEO at HomeTeam Medical Services
ServiceWebsite Creation
BACKGROUND Please describe your company and position. I am the Owner and CEO of HomeTeam Medical Services Describe what your company does in a single sentence. HomeTeam Medical Services provides home-based primary medical care, with a team to elderly people OPPORTUNITY / CHALLENGE What specific goals or objectives did you hire Storyfolk to accomplish? To create a brand To create a website How did you find Storyfolk? Online Search Why did you select Storyfolk over others? High ratings Pricing fits our budget Good value for cost Referred to me How many teammates from Storyfolk were assigned to this project? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Consultation about the goals, objectives and delivery of our service Development of Brand with descriptive language and customized graphic design Development of Brand palettes for use in all written materials and goods Development of a website that reflects our brand and business requirements. RESULTS & FEEDBACK What were the measurable outcomes from the project that demonstrate progress or success? People and the health care system in Victoria recognize the HomeTeam Medical Services (HTMS) brand and contact us asking for HTMS, rather than individual physicians or health care workers . new patients are coming through the web portal that was created in addition to previous phone calls. Feedback about the quality of information on the Website, from prospective clients and health care providers has been very positive Describe their project management. Did they deliver items on time? How did they respond to your needs? Storyfolk were excellent listeners, very thoughtful and insightful, timely with responses and all deliverables were on schedule. They were very client-centered and were responsive to any adaptations and adjustments that better fit our business requirements. They were always patient and affable, trying to ensure they best captured our needs. We felt we developed a relationship despite working on line across continents. We asked them to develop a website, which was not part of the initial contract. They accommodated us despite the short notice and worked hard to meet our timelines on short notice and did an excellent job. What was your primary form of communication with Storyfolk? Virtual Meeting (We are in Canada, and they are in Australia) Email or Messaging App What did you find most impressive or unique about this company? We felt that we had personalized service, that was concerned about the quality of the working relationship, in addition to excellence in their work product. We never felt badly about contacting them and they were always attentive and open to our thoughts and concerns. They were very professional, and we highly recommend them. Are there any areas for improvement or something Storyfolk could have done differently We can't think of any for this project.
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Contact
Contact details of Storyfolk
Details
- Headquarter552 Victoria St, North Melbourne VIC 3051, Australia
- 6 Gilbert St, Torquay VIC 3228, Australia
