StoryFeeling
Make your brand your number-one asset
Brand strategy and naming in Nantes : company and product names, brand platforms, brand launches and activation, throughout France. Founded in 2016 by Florian Bourgeois (with over 20 years of experience), StoryFeeling supports companies at key moments: creation, acquisition, product or product-line launch, business merger, and repositioning. Strategic services: Company, product and product-line naming (specialist since 2019) Brand platform: positioning, DNA, brand voice and key messages Brand audit Go-to-market: launch strategy and action plan Brand content (visibility) and Meta Ads campaigns (acquisition) Working with trusted partners: Visual identity and art direction Motion design Website creation Our belief : a brand reaches its full strength when its name, positioning and story all tell the same story. StoryFeeling lays this foundation with each client and then supports them in establishing their place, with a single point of contact from briefing to delivery. Communication and design agencies also entrust us with their white-label naming projects. Selected clients : EDF, Airbus, Charal, Groupe Pandora, Groupe Alternance, J-Boats, Jamespot, Advyse, Ekibé... 1 person in their team
Speaks French
10 projects in their portfolioWorks remotely across the globe
Sortlist member since 2022
Founded in 2016
4.5/5
Services
8 services offered by StoryFeeling
Description StoryFeeling utilise avec agilité les méthodes du branding et du storytelling pour construire une marque forte, pertinente, inspirante et capable de se connecter à son public. Livrables proposés : - Plateforme de marque - Nom de marque - Identité visuelle (partenaires) La force de StoryFeeling : une vision globale et le souci du détail, l'écoute active, la souplesse de fonctionnement, la maîtrise des coûts, le conseil juste.Skills in Branding & Positioning (9) NamingBrand NamingBrand PositioningCorporate IdentityStorytellingBrandingBrand BuildingBrand MarketingBrand StrategyWorks in Branding & Positioning (8) Review in Branding & Positioning (1) Georges OrhandClients in Branding & Positioning (4) GROUPE PANDORATelecommunications | nationalBeach Bum BeerBeverage | nationalSt Charles InternationalFood | internationalLumanaEducation
Learn more about Branding & PositioningDescription Concepteur-rédacteur de formation, StoryFeeling rédige dans votre tonalité les messages qui sauront toucher vos cibles : copywriting de landing page, rédaction de site vitrine, rédaction de punchlines pour e-commerce, rédaction storytellée de page à propos, rédaction de script vidéo, etc.Skills in Copywriting (6) CopywritingContent MarketingStorytellingWebsite CopywritingAdvertising CampaignUXWorks in Copywriting (8) Clients in Copywriting (4) GROUPE PANDORATelecommunications | nationalLumanaEducationEurop EvasionTravel & Leisure | nationalHugoHuman Resources
Learn more about CopywritingDescription Création de content playbook pour vous guider dans la rédaction de l'ensemble de vos actions de communication : charte éditoriale, messages clés, ligne éditoriale, stratégie de contenu, exemples de langages et wording, etc.Skills in Content Strategy (3) StorytellingBlogging StrategySpecification WritingWorks in Content Strategy (5) Clients in Content Strategy (4) GROUPE PANDORATelecommunications | nationalLumanaEducationHugoHuman ResourcesJamespotSoftware & Computer Services | national
Learn more about Content StrategyDescription StoryFeeling vous accompagne dans votre visibilité, de la stratégie éditoriale pour faire vivre vos piliers de communication jusqu'au déploiement d'une content factory avec des clusters adaptés aux recherches IA.Skills in SEO (8) SEOContent MarketingLocal SEOGoogle SEOWebsite SEOSEO OptimizationContent StrategySEO optimizationWork in SEO (1) Client in SEO (1) Groupe AlternanceEducation | national
Learn more about SEODescription StoryFeeling est spécialiste de l'audit de marque : diagnostic de la marque actuelle, benchmarking concurrentiel, interviews clients et partenaires, prospectives, SWOT, synthèses et enjeux.Skills in Market Research (5) Market ResearchMarketing BenchmarkMarketing ConsultingBusiness MarketingCompetitive IntelligenceWorks in Market Research (2) Clients in Market Research (2) GROUPE PANDORATelecommunications | nationalSt Charles InternationalFood | international
Learn more about Market ResearchDescription No description provided for this service.
Work in Marketing (1) Client in Marketing (1) St Charles InternationalFood | international
Learn more about MarketingDescription No description provided for this service.
Work in Corporate Communication (1) Client in Corporate Communication (1) St Charles InternationalFood | international
Learn more about Corporate CommunicationDescription No description provided for this service.
Work in Digital Strategy (1) Client in Digital Strategy (1) HugoHuman Resources
Learn more about Digital Strategy
Team
1 member in StoryFeeling's team
StoryFlorian Bourgeois, communicant depuis 2004 en grands groupes et dans le secteur public. Fondateur de Redactiv en 2010, il crée StoryFeeling à Nantes pour se consacrer au naming et à la plateforme de marque, avec un interlocuteur unique du brief au livrable.
Reviews
2 reviews for StoryFeeling
4.5/5
(2 reviews)
GO
Georges OrhandResponsable at Chez Nous
ServiceBranding & Positioning
SectorFood
Team1 - 10
Merci à Florian pour sa réactivité et son aide lors de la prestation commandée. Très pro !
JH
Jean-François HENNIONChef de projet éditorial at Agence Galilée
Excellente collaboration avec Florian sur une prestation éditoriale pour la promotion des métiers auprès des jeunes. Capacité d'adaptation, sens de l'écoute, efficacité, autonomie,... Rien à redire
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