Spectrum Communications Pvt. Limited, Karachi | Sortlist
Spectrum Communications Pvt. Limited cover
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Spectrum Communications Pvt. Limited

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Karachi, Pakistan
We Put Everything We Are In Everything We Do!
Advertising Agency since 1977. In forty four years, Spectrum has won at Cannes, Campaign Asia and been awarded by APNS, Effies, PAS, Aurora and PTV. It started in the roaring days when Agencies controlled the entire communication budgets for all their clients and continues today with a fully equipped digital team that builds up local and international brands. Our practice areas are Brand Stewardship, Advisory, Data and Insights, Media and Content Innovation, Behavior Change Communications for the Social Sector and Technology. We have the capacity to manage all stages of communication strategy. Our experience in execution includes designing your guidelines and producing films, artworks and the content on social media. We are distinct from other agencies by still following a full-services model complete with a media department and robust social listening, data analytics and reporting.
98 people in their team
Speaks English, Urdu
19 projects in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 1977
7 awards conferred
No review yetBe the first to write one

Services

23 services offered by Spectrum Communications Pvt. Limited

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  • Description
    Our primary goal is to create and execute effective advertising campaigns to promote products, services, or brands on behalf of their clients. Some of the key specialties of advertising agencies include:

    Creative Development: This involves conceptualizing and creating the actual advertisements, including copywriting, graphic design, video production, and other forms of creative content.

    Media Planning and Buying: Agencies help their clients determine the most suitable media channels to reach their target audience and negotiate and purchase ad space or airtime across different media platforms, such as TV, radio, print, online, and social media.

    Digital Marketing: Focused on the digital landscape, agencies specialize in online advertising, search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and other digital strategies.

    Branding and Strategy: Agencies help clients develop a strong brand identity, positioning, and overall marketing strategy to differentiate their products or services from competitors and establish a cohesive brand image.

    Market Research: Advertising agencies conduct market research to understand consumer behavior, identify target audiences, and gather insights that inform the development of effective advertising campaigns.

    Public Relations (PR): Some agencies integrate PR services to manage a client's public image, handle media relations, crisis communications, and generate positive publicity.

    Event Marketing: Specializing in organizing and promoting events, agencies create brand experiences and engagements to connect with consumers directly.
    Skills in Advertising (30)
    Emotional AdvertisingAdvertising Banners DesignGraphic AdvertisingLocation Based AdvertisingPostcard AdvertisingCreative ConceptRadio AdvertisingTV AdvertisingSocial AdvertisingCorporate Advertising+20
    Works in Advertising (14)
    Total Conservation, Zero Wastage - Advertising
    SkyElectric – Powered by Intelligence - Advertising
    Brite now fights bacteria - Advertising
    Sub right! - Advertising
    Clients in Advertising (14)
    YamahaAutomotive | national
    Chevron LubricantsEnergy & Oil | international
    Colgate & PalmoliveHousehold Products | national
    Colgate & PalmoliveHousehold Products | national

    Learn more about Advertising


  • Description
    Brand Strategy: Developing a comprehensive brand strategy involves defining the brand's purpose, values, mission, and unique selling proposition (USP). Agencies work closely with clients to establish a solid foundation that guides all brand-related decisions.

    Brand Identity Design: This specialty focuses on creating the visual elements that represent the brand, such as logos, color palettes, typography, and other design elements. The goal is to ensure that the brand's visual identity is distinctive and memorable.

    Brand Messaging: Crafting the right brand messaging is crucial in communicating the brand's story and values to the target audience. Agencies specialize in creating compelling and consistent messaging across various marketing channels.

    Brand Positioning: Determining how the brand is positioned in the market relative to competitors is vital. Advertising agencies conduct market research to identify the brand's unique position and develop strategies to strengthen it.

    Brand Guidelines: To maintain consistency across all brand communications, agencies create brand guidelines that outline how the brand should be presented in different contexts. This document typically includes rules for logo usage, color schemes, tone of voice, and more.

    Rebranding and Brand Refresh: Sometimes, brands need to undergo a complete rebranding or a refresh to stay relevant or adapt to changing market conditions. Agencies specialize in guiding clients through this process while preserving the brand's core essence.

    Brand Activation: Launching a new brand or reintroducing an existing one requires thoughtful brand activation strategies. Agencies plan and execute campaigns to create buzz around the brand and engage with the target audience effectively.

    Employer Branding: Agencies may also specialize in developing employer branding strategies to attract and retain top talent by showcasing the company culture and values to potential employees.

    Brand Monitoring and Management: After the initial branding efforts, agencies may offer services to monitor the brand's reputation and manage any potential issues or crises that could arise.

    Brand Collaboration and Partnerships: Some agencies specialize in forging strategic partnerships and collaborations for their clients to strengthen their brand image and reach new audiences.
    Skills in Branding & Positioning (37)
    Target Market DefinitionBranding MarketingBrand StorytellingSlogan DesignRetail BrandingLogo BrandingCreative BrandingCompany BrandingBranding Graphic DesignInteractive Branding+27
    Works in Branding & Positioning (6)
    Brite now fights bacteria - Branding & Positioning
    Sub right! - Branding & Positioning
    Nankhatai – The Taste of Tradition - Branding & Positioning
    Caltex Star - Branding & Positioning
    Clients in Branding & Positioning (6)
    Colgate & PalmoliveUtilities | international
    Chevron LubricantsEnergy & Oil | international
    Chevron Pakistan LubricantsEnergy & Oil | international
    LUFood | national

    Learn more about Branding & Positioning


  • Description

    No description provided for this service.

    Skills in Content Strategy (4)
    StorytellingSpecification WritingMultilingual ContentTarget Audience Definition
    Works in Content Strategy (2)
    Total Conservation, Zero Wastage - Content Strategy
    Yamaha YBR125 Product Launch - Content Strategy
    Clients in Content Strategy (2)
    Sui Southern Gas CompanyEnergy & Oil |
    YamahaAutomotive | national

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Skills in Digital Strategy (8)
    DigitalizationOnline Marketing CampaignDigital TransitionDigital ConsultingOnline MarketingOnline PromotionOnline Marketing StrategyOnline Digital Marketing
    Work in Digital Strategy (1)
    Yamaha YBR125 Product Launch - Digital Strategy
    Client in Digital Strategy (1)
    YamahaAutomotive | national

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Skills in Copywriting (16)
    Content EditionContent WritingContent DevelopmentTranslation ServicesDigital CopywritingEditorial WritingCreative WritingInterpretation ServicesWriting ServicesResume Writing+6
    Works in Copywriting (3)
    Nankhatai – The Taste of Tradition - Copywriting
    Safe Hands! - Copywriting
    Moving Forward with Genuine Passion- Caltex - Copywriting
    Clients in Copywriting (3)
    LUFood | national
    Chevron LubricantsEnergy & Oil | international
    Colgate & PalmoliveHousehold Products | international

    Learn more about Copywriting


  • Description

    No description provided for this service.

    Works in Mobile App (2)
    NBP Goes Digital - Mobile App
    JOVI App - Mobile App
    Clients in Mobile App (2)
    JoviE-commerce | international
    National Bank Of PakistanBanking & Financials | national

    Learn more about Mobile App


  • Description
    Commercial Advertisements: Creating high-quality and impactful TV commercials and online video ads that effectively convey the brand's message and promote products or services.

    Brand Films and Storytelling: Developing longer-form brand films that focus on storytelling to build emotional connections with the audience and communicate the brand's values and mission.

    Explainer Videos: Producing animated or live-action explainer videos that simplify complex concepts, products, or services to help the audience understand their benefits and functionality.

    Social Media Videos: Designing short, attention-grabbing videos optimized for various social media platforms, such as Instagram, Facebook, YouTube, TikTok, and Twitter.

    Product Demonstrations: Creating videos that showcase the features and benefits of products, demonstrating how they solve customer pain points and meet their needs.

    Testimonial Videos: Producing videos that feature satisfied customers sharing their positive experiences with the brand's products or services to build trust and credibility.

    Event Coverage: Capturing and producing videos of corporate events, product launches, trade shows, and other gatherings to document key moments and generate content for promotional use.

    Animation and Motion Graphics: Specializing in animated videos or adding motion graphics to enhance the visual appeal and storytelling capabilities of video content.

    360° and Virtual Reality (VR) Videos: Creating immersive 360° videos or virtual reality experiences that provide a unique and interactive way for the audience to engage with the brand.

    Branded Content and Web Series: Developing original and branded video content, including web series or episodic videos that entertain and engage the target audience while subtly promoting the brand.

    Live Streaming: Offering live streaming services for events, webinars, Q&A sessions, and behind-the-scenes content to engage with the audience in real-time.

    Video Editing and Post-Production: Skilled video editors who can enhance the visual appeal, storytelling, and overall quality of video content through post-production processes.
    Skills in Video Production (14)
    FilmmakingVisual EffectsVoice OverSpecial Effects (SFX)Sound EffectsShow ReelMarketing Video ProductionCreative VideoAnimated VideoExplainer Video+4
    Works in Video Production (7)
    Caltex Star - Video Production
    Safe Hands! - Video Production
    One Month, One Bar - Video Production
    Refreshing a Market Leader - Video Production
    Clients in Video Production (7)
    Colgate & PalmoliveHousehold Products | international
    Colgate & PalmoliveHousehold Products | international
    Colgate & PalmoliveHousehold Products | national
    YamahaAutomotive | national

    Learn more about Video Production


  • Description
    Product Photography: Product photographers specialize in capturing high-quality images of products, whether for e-commerce websites, catalogs, or advertising materials. They focus on presenting products in an appealing and eye-catching manner to attract potential customers.
    Portrait Photography: Portrait photographers excel at capturing individuals or groups of people in a way that reflects the desired brand image or conveys a specific message.

    Food Photography: Food photographers have expertise in styling and capturing delectable images of food and beverages for restaurant menus, food packaging, and advertising campaigns.

    Fashion Photography: Fashion photographers specialize in shooting models, clothing, and accessories to create visually stunning images for fashion brands and editorial features.

    Event Photography: Event photographers cover corporate events, product launches, trade shows, and other gatherings to capture key moments and generate content for promotional purposes.

    Aerial and Drone Photography: This specialty involves using drones or other aerial equipment to capture stunning images from unique angles, particularly useful for showcasing landscapes, real estate properties, or outdoor events.

    Conceptual and Creative Photography: Some photographers specialize in creating conceptual and artistic images that align with specific advertising campaigns, conveying abstract ideas and emotions.
    Skills in Photography (12)
    Outdoor PhotographyPhoto ShootingCorporate PhotographyEvent PhotographyFashion PhotographyFood PhotographyCommercial PhotographyPhoto EditingDrone PhotographyProduct Photography+2
    Works in Photography (5)
    Brite now fights bacteria - Photography
    Sub right! - Photography
    Nankhatai – The Taste of Tradition - Photography
    Safe Hands! - Photography
    Clients in Photography (5)
    Colgate & PalmoliveHousehold Products | national
    Chevron LubricantsEnergy & Oil | international
    Colgate & PalmoliveHousehold Products | international
    LUFood | national

    Learn more about Photography


  • Description

    No description provided for this service.

    Work in Web Application (1)
    JOVI App - Web Application
    Client in Web Application (1)
    JoviE-commerce | international

    Learn more about Web Application


  • Description

    No description provided for this service.

    Work in Website Creation (1)
    Yamaha YBR125 Product Launch - Website Creation
    Client in Website Creation (1)
    YamahaAutomotive | national

    Learn more about Website Creation

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Team

98 members in Spectrum Communications Pvt. Limited's team

Spectrum Communications Pvt. Limited cover
Story45 years ago, Spectrum Communications was established with a passion for creativity. Today, it is part of one of the world’s largest communications networks, VMLY&R – a member of the global conglomerate WPP, offering services in six different categories – Brand Stewardship, Advisory, Data & Insights, Content & Media
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Awards

Spectrum Communications Pvt. Limited was awarded 7 times

Effie Pakistan - Brite sab right kardega - Bronze2023-6-1
Pakistan Creative agency of the year2016-12-1South Asia agency of the year
Pakistan Creative Agency Of the Year2015-12-1south asia agency of the year
Pakistan creative agency of the year 20142014-12-1campaign India, South Asia agency of the year
Pakistan Creative agency of the year2013-3-1South Asia agency of the year
LU Bakeri Biscuits2016-10-1food and beverage category
packaging of the world award2014-11-1Packaging


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Contact

Contact details of Spectrum Communications Pvt. Limited

Details


http://www.spectrum-vmlyr.com

  • Headquarter5-C, 21st Commercial Street, Phase II (Extension), D.H.A., Karachi, 75500, Pakistan