Soo and Carrots Inc. (Soo House)
Opportunity for expats. The world for brands.
Soo and Carrots Inc. is a Seoul-based platform company built on a single idea: opportunity for expats, and the world for businesses. Korea is home to 2.87 million foreign nationals - students, workers, founders and creators who arrive to study, build careers and start new lives. Yet language barriers, limited information and thin networks mean much of that experience goes unused. We connect people, information, jobs and economic activity so that the time an expat spends in Korea becomes opportunity rather than something that disappears. That connection runs in both directions. Through our own service, Soo House, foreign residents in Korea find community, information and ways to participate in the country's economic and cultural life. For brands, the same network becomes a route to global customers: foreign creators, global UGC, product experience programs and offline events that reach international audiences without leaving Korea. We are neither a community app nor a marketing agency in the conventional sense. We are building one platform where information, community, opportunity and economic activity for expats in Korea connect - what we think of as an Expat OS. Today that platform powers global marketing programs for Korean companies and public institutions: UGC seeding, cross-posting across TikTok, Reels and Shorts, performance ad creative, and offline event activation, with secondary usage rights secured upfront. Average lead time is two to four weeks. We work with 1.5M+ creators from more than 100 countries and an app with 65,000+ active users, and have delivered 2,600+ campaigns for 400+ brands across beauty, fashion, F&B, travel, retail, healthcare, education and the public sector. Soo and Carrots is a woman-owned company and a certified venture enterprise in Korea, with an in-house R&D center certified by KOITA. We solve recurring problems with systems rather than headcount, so a small team can create outsized impact. 11 people in their team
Speaks Korean, English, Japanese, French, Indonesian... See more
Sortlist member since 2026
Founded in 2019
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Services
5 services offered by Soo and Carrots Inc. (Soo House)
Description We cast and manage foreign participants for offline events - pop-ups, store openings, tourism and F&B activations - and capture the on-site content as part of the same engagement, so the event produces reusable assets rather than photos alone. Attendance and no-show terms are agreed in writing before the event, which is where most multilingual activations break down.Skills in Event (4) EventEvent ManagementGlobal Event ManagementInternational Event Management
Learn more about EventDescription We seed products to foreign creators and collect authentic, use-based UGC at scale. Secondary usage rights are secured at contract stage, not negotiated afterwards, so the content becomes a reusable brand asset rather than a single post. Collected assets are then repurposed into performance creative for Spark Ads, Meta and Google, and distributed across TikTok, Reels and Shorts in the languages your target audience actually uses.Skills in Content Strategy (4) Social Content StrategySocial Media ContentSocial Media StrategyContent Strategy
Learn more about Content StrategyDescription One asset, distributed simultaneously across TikTok, Reels and Shorts, produced by creators who speak your target audience's language natively. We handle casting, production, localisation and publishing through our own creator network, and report on reach, saves and shares alongside conversion rather than impressions alone.Skills in Social Media (3) Social Media ManagementSocial Media MarketingSocial media
Learn more about Social MediaDescription We match brands with foreign creators living in Korea - selected by target nationality, language, platform and content tone rather than by follower count alone. Creators come from over 100 countries, so a campaign aimed at Southeast Asia, North America or Europe is cast accordingly rather than filled with whoever is available. Every campaign runs through creator matching, plan confirmation, content review, publishing and a performance report, with an average lead time of two to four weeks.Skills in Influencer Marketing (9) InfluencerInfluencer MarketingInstagram InfluencerSocial Media InfluencerYoutube InfluencersMicro InfluencersNano InfluencersTiktok InfluencersMacro influencers
Learn more about Influencer MarketingDescription We run Soo House, a community of foreign residents in Korea with 65,000+ active users - so community management is not a service we learned for clients, it is how our own product works. For brands, we build and moderate multilingual communities around a product, place or campaign: moderation in members' own languages, seeding discussion, surfacing user content worth amplifying, and reporting what the community actually says rather than sentiment scores alone.Skills in Community Management (3) Community ManagementInstagram Community ManagementTwitter Community Management
Learn more about Community Management
Team
11 members in Soo and Carrots Inc. (Soo House)'s team
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Contact
Contact details of Soo and Carrots Inc. (Soo House)
Details
- Headquarter520 Gwangnaru-ro, Gwangjin-gu, Seoul, South Korea