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Simplr

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Cape Town, South Africa
Transforming business complexity into powerful brand clarity - Creative. Applied. Intelligence.
Simplr is a brand and digital design agency built for complex businesses that need clarity, credibility, and scale. We partner with fintech and financial services companies across Europe to design brands, platforms, and digital experiences that perform at a commercial level. We are not a volume studio. We work with a focused number of clients where the stakes are high and the expectation is delivery, not decoration. Our strength sits at the intersection of brand and digital. Strategy, identity, UX, UI, and development are integrated from day one, aligning brand perception with product experience and business growth. Everything we design is built for human understanding and trust. While we use AI and modern tools to improve speed and insight, the outcome is always human. Clear decisions. Confident interactions. Products people actually understand and engage with. For fintech, this matters. Trust is designed. Credibility is engineered. And user experience directly impacts conversion, retention, and valuation. What we do: Brand strategy and identity systems for high-trust environments Corporate and product website design and development UX and UI for complex, data-heavy platforms Design systems for internal teams and long-term consistency Presentation template systems (PowerPoint, Google Slides, Canva) built for scale across teams and investor communication We build structured communication systems, not just design files, enabling consistent, on-brand output across sales, marketing, and leadership. We operate in aligned time zones with Europe, allowing real-time collaboration without the cost overhead of a London-based agency. Typical clients: Fintech scale-ups, financial institutions, investment firms, and technology-led businesses in regulated markets. Why Simplr: Senior team involvement, strong brand + digital integration, and a clear focus on simplifying complexity into effective, human-centred design.
15 people in their team
Speaks English
17 projects in their portfolio
Works remotely across the globe
Sortlist member since 2021
Founded in 2014
7 awards conferred
4.96/5
(6 reviews)
Open website

Services

10 services offered by Simplr

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  • Description
    We build brands that make complex businesses clear, credible, and differentiated. Brand is not a visual exercise. It is a strategic system that defines how a business is understood, positioned, and chosen. Without that foundation, design becomes subjective and inconsistent. Our approach starts with clarity. We define positioning, audience, messaging, and structure before moving into identity. This ensures the brand is grounded in real business objectives, not opinion. We then translate strategy into a cohesive identity system. Visual language, typography, colour, and components are designed to work across digital, product, and communication touchpoints. The goal is consistency without rigidity. We design brands for real use. Internal teams need to apply the brand daily, across presentations, marketing, and product environments. The system needs to be practical, scalable, and easy to maintain. We also consider how the brand performs digitally. Structure, naming, and messaging are aligned to support discoverability, clarity, and long-term growth. What this includes: * Brand strategy and positioning * Audience definition and messaging frameworks * Naming and brand architecture * Visual identity design (logo, typography, colour systems) * Brand systems and guidelines for internal teams * Rollout across digital, marketing, and communication touchpoints We don’t create brands that look good in isolation. We build systems that hold up across the business. The result is a brand that works. Clear in positioning, consistent in execution, and built to scale.
    Skills in Branding & Positioning (30)
    BrandingCorporate IdentityVisual IdentityLogo DesignBrand StrategyBrand IdentityBrand DevelopmentCorporate BrandingOnline BrandingDigital Branding+20
    Works in Branding & Positioning (11)
    Satalia: AI Company Rebrand & Enterprise Website Design - Branding & Positioning
    Kloovenburg wine farm: Brand identity & packaging design - Branding & Positioning
    Next Net: AI Search Visibility Platform Brand & Website Design - Branding & Positioning
    PaySpace: Fintech Rebrand & Motion Design System - Branding & Positioning
    Review in Branding & Positioning (1)
    George Bevis
    Clients in Branding & Positioning (4)
    SataliaSoftware & Computer Services | international
    KloovenburgWine & Spirits | international
    Next NetMarketing & Advertising | international
    PaySpaceHuman Resources | international
    Learn more about Branding & Positioning
  • Description
    We design and build corporate and product websites that do more than present a brand. They structure it, scale it, and turn it into a working commercial asset. For fintech and financial services, a website is not a brochure. It is a trust layer, a conversion engine, and often the first real interaction a user has with your product. It needs to be clear, fast, credible, and built to handle complexity. Our approach integrates strategy, UX, design, and development from day one. Information architecture, content structure, performance, and SEO are not separate steps. They are built into the system from the start. We work with modern, scalable technology stacks, including headless CMS architectures, to give teams flexibility without compromising performance. Every build is designed to support long-term growth, not just launch. What this includes: * Information architecture and content structuring * UX and UI design for complex journeys and products * Custom website design aligned to brand systems * Frontend and backend development (including headless CMS builds) * Performance optimisation and technical SEO foundations * CMS configuration for internal teams and content workflows We don’t hand over static sites. We build structured, scalable platforms that internal teams can manage, extend, and rely on. The result is a website that not only looks right, but works properly. Clear to users. Credible to stakeholders. Built to perform.
    Skills in Website Creation (29)
    UX DesignUI DesignWebsite DevelopmentShowcase WebsiteResponsive Web DesignCustom DevelopmentReact Developmentweb sitewebsite creationcontent creation+19
    Works in Website Creation (11)
    Satalia: AI Company Rebrand & Enterprise Website Design - Website Creation
    Next Net: AI Search Visibility Platform Brand & Website Design - Website Creation
    LatiNation: Digital Media Platform & Editorial Website Design - Website Creation
    360 Degrees: Event company award winning website - Website Creation
    Reviews in Website Creation (3)
    Roland Hu
    Megan Willson
    Anneleigh Jacobsen
    Clients in Website Creation (4)
    SataliaSoftware & Computer Services | international
    Next NetMarketing & Advertising | international
    LatiNationMedia | national
    360 Degrees Production HouseEntertainment & Events | international
    Learn more about Website Creation
  • Description
    Web Development (Frontend & Backend) We build the systems that make digital products stable, scalable, and usable at a real-world level. For fintech and financial services, development is not just implementation. It is infrastructure. Performance, security, and reliability are non-negotiable, and the system needs to support ongoing growth without friction. We focus purely on engineering. Frontend and backend development, CMS architecture, integrations, and deployment are handled as a cohesive system, not isolated tasks. Our builds are structured for scale. Clean codebases, modular components, and clear environments ensure that platforms can evolve without breaking. Content teams can work confidently. Product teams can extend functionality without rework. We work across modern stacks, including headless CMS architectures, to give flexibility where it matters and control where it is needed. What this includes: * Frontend development (component-based, performance-focused builds) * Backend development and system architecture * CMS implementation and configuration (including headless setups) * API integrations and third-party system connectivity * Performance optimisation and technical SEO implementation * Hosting, deployment, and environment management (staging and production) * Ongoing maintenance and iterative development support We build for reliability and longevity. Systems that are fast, secure, and structured in a way that teams can manage and extend. The result is a platform that works under pressure. Stable, scalable, and built to support real business requirements.
    Skills in Web Application (15)
    Web DevelopmentProduct DesignResponsive DesignOpen SourceQuality AssuranceAPI DevelopmentFull Stack DevelopmentWordpress DevelopmentWeb Application DevelopmentTesting Services+5
    Review in Web Application (1)
    Kieran Hobson
    Learn more about Web Application
  • Description
    We design communication systems that make complex ideas land clearly and consistently. For corporates, especially in fintech and financial services, design is not about aesthetics. It is about clarity, alignment, and control across teams, markets, and high-stakes moments. We build structured presentation systems for PowerPoint and Google Slides that enable teams to produce on-brand, high-quality decks at scale. Not just templates, but systems with logic, hierarchy, and rules that hold up under real use. From investor decks to board reporting and sales presentations, every output needs to feel considered, consistent, and credible. We design for the people using the templates, not just the brand. Alongside this, we design high-impact pitch decks for leadership teams, funding rounds, and strategic presentations. These are not decorated slides. They are carefully structured narratives that guide decision-making and drive outcomes. What this includes: * PowerPoint and Google Slides template systems built for scale * Master slide architecture, layouts, and component libraries * Content structuring and hierarchy for clarity and flow * Pitch deck design for investors, boards, and executive teams * Visual language development aligned to brand systems * Training and guidelines to ensure internal adoption We design for human understanding. The goal is not just consistency, but clarity under pressure. The result is a communication system that works across the business. Clear, controlled, and built to perform when it matters.
    Skills in Graphic Design (15)
    Logo DesignVisual DesignTypographyCreative DesignIcon DesignCorporate DesignPitch Deck DesignConceptual DesignGraphic Chart Design2D Design+5
    Works in Graphic Design (11)
    Satalia: AI Company Rebrand & Enterprise Website Design - Graphic Design
    Kloovenburg wine farm: Brand identity & packaging design - Graphic Design
    Next Net: AI Search Visibility Platform Brand & Website Design - Graphic Design
    PaySpace: Fintech Rebrand & Motion Design System - Graphic Design
    Review in Graphic Design (1)
    Kate Louise Sowden
    Clients in Graphic Design (4)
    SataliaSoftware & Computer Services | international
    KloovenburgWine & Spirits | international
    Next NetMarketing & Advertising | international
    PaySpaceHuman Resources | international
    Learn more about Graphic Design
  • Description
    We use motion to make complex ideas easier to understand, not harder. For fintech and financial services, animation is not decoration. It is a tool for clarity. It helps explain products, guide users, and communicate value in a way static design cannot. We design motion with purpose. Every transition, interaction, and sequence is built to support understanding, reinforce the brand, and improve how information is received. Our work ranges from product explainers and brand films to interface animations and digital campaign assets. Whether it sits on a website, in a presentation, or across marketing channels, it is designed to be consistent, controlled, and aligned to the wider brand system. We think about motion as part of the system, not an add-on. Timing, pacing, and behaviour are defined so they can scale across platforms and teams. What this includes: * Product and service explainer videos * Brand films and campaign animations * UI motion and interaction design for digital products * Social and digital marketing animation assets * Motion systems aligned to brand identity * Storyboarding, scripting, and production We design for human understanding. Motion should guide attention, simplify complexity, and make information easier to absorb. The result is animation that works. Clear, considered, and built to support real communication, not distract from it.
    Skills in Motion Design (5)
    Motion Graphics2D AnimationMotion Design 3DLogo Motion DesignDigital Animation
    Works in Motion Design (3)
    Satalia: AI Company Rebrand & Enterprise Website Design - Motion Design
    Next Net: AI Search Visibility Platform Brand & Website Design - Motion Design
    PaySpace: Fintech Rebrand & Motion Design System - Motion Design
    Clients in Motion Design (3)
    SataliaSoftware & Computer Services | international
    Next NetMarketing & Advertising | international
    PaySpaceHuman Resources | international
    Learn more about Motion Design
  • Description
    We design packaging that stands out on shelf and holds up in the real world. This is not just about how it looks. It is about how it works. Clarity, hierarchy, and structure come first, so the right information is seen, understood, and acted on quickly. We work across categories including wine, food, retail products, and personal care. Each requires a different balance of brand expression, compliance, and shelf impact. The design needs to cut through, but it also needs to be practical, legible, and production-ready. Our approach starts with structure. We define how the product is presented, how information is prioritised, and how the packaging performs in context. The visual design then reinforces this, creating something distinctive without losing clarity. We design packaging as part of a wider brand system. Materials, typography, colour, and layout are aligned so that physical products feel consistent with digital and brand experiences. Production is considered from the start. Formats, finishes, and print specifications are built into the process to avoid compromise later. What this includes: * Packaging concept and structural thinking * Information hierarchy and content layout * Label and pack design across product ranges * Visual design aligned to brand systems * Print-ready artwork and production specifications * Supplier coordination and print oversight We design for real-world use. Packaging needs to be handled, opened, and understood quickly. The result is packaging that works. Distinctive on shelf, clear in communication, and built to perform.
    Skills in Packaging (8)
    Packaging DesignBranding PositioningRetail PackagingCustom PackagingProduct PackagingFood PackagingPackaging LabelsBeverage Packaging
    Works in Packaging (2)
    Kloovenburg wine farm: Brand identity & packaging design - Packaging
    Eight Feet: Brand and packaging design - Packaging
    Clients in Packaging (2)
    KloovenburgWine & Spirits | international
    Eight FeetWine & Spirits | national
    Learn more about Packaging
  • Description
    eCommerce Design & Development We design and build eCommerce platforms that convert, scale, and are manageable day to day. This is not about launching a store. It is about building a system that supports acquisition, drives conversion, and handles growth without friction. Our approach integrates UX, design, and development from the start. Product structure, navigation, checkout flows, and performance are all considered as one system. Every decision is made to reduce drop-off and make purchasing simple. We design for real users. Clear product information, fast load times, and intuitive journeys are non-negotiable. At the same time, the platform needs to support internal teams managing products, pricing, promotions, and content. We build on scalable, modern stacks, from Shopify implementations to custom eCommerce solutions, depending on the complexity of the business. Integrations with payment gateways, inventory systems, and third-party tools are handled as part of the core build. What this includes: * eCommerce UX and UI design focused on conversion * Product architecture and catalogue structuring * Custom theme design and frontend development * Platform builds (Woo Commerce and custom solutions) * Checkout optimisation and payment gateway integration * Performance optimisation and technical SEO * CMS and product management setup for internal teams * Ongoing optimisation and feature development We don’t launch and leave. We build platforms that can be managed, tested, and improved over time. The result is an eCommerce system that works. Easy to use, fast to navigate, and built to convert consistently.
    Skills in E-commerce (16)
    Ecommerce AnalyticsEcommerceEcommerce WebsiteOnline storeE-Commerce HostingOnline EcommerceEcommerce Web DevelopmentShopping Cart OptimizationPaypal IntegrationWordPress Website Showcase+6
    Works in E-commerce (2)
    Cecilia’s Farm: Premium Food eCommerce website - E-commerce
    Burquip: eCommerce website for trailer components - E-commerce
    Clients in E-commerce (2)
    Cecilias FarmFood | national
    BurquipAutomotive | national
    Learn more about E-commerce
  • Description
    SEO & GEO (Search & Generative Engine Optimisation) We build search systems that make your business visible, understood, and chosen. SEO is no longer just about rankings. It is about how your brand appears across search engines, AI tools, and answer platforms. From Google to generative engines, your content needs to be structured, credible, and easy to interpret. Our approach combines technical SEO, content structure, and GEO. We don’t treat search as a channel. We design it into the system. Site architecture, page structure, schema, and content hierarchy are built to support both traditional search and AI-driven discovery. GEO focuses on how your business is represented and cited by generative engines. This includes entity clarity, structured data, and content designed to be understood, summarised, and surfaced in AI responses. We work from the foundation up. Fix the structure, define the entities, align the content, and then scale visibility. What this includes: * Technical SEO audits and implementation * Information architecture and content structuring for search * On-page optimisation and internal linking strategies * Schema and structured data implementation * Entity development and brand clarity for AI systems * GEO strategy for visibility in generative search and answer engines * Performance optimisation (Core Web Vitals) * Ongoing monitoring, reporting, and refinement We don’t chase quick wins. We build systems that improve how your business is discovered and understood over time. The result is search visibility that works across both traditional engines and AI platforms. Clear, credible, and built to scale.
    Skills in SEO (11)
    Local SEOOn-Page SEOSEO AuditSEO StrategyTechnical SEOWebsite SEOSEO RankingSEO OptimizationMultilingual SEOMeta Data Optimization+1
    Works in SEO (5)
    LatiNation: Digital Media Platform & Editorial Website Design - SEO
    360 Degrees: Event company award winning website - SEO
    Gain Theory: Data Analytics Brand & Website Transformation - SEO
    IPL: Global packaging supplier website design & build - SEO
    Clients in SEO (4)
    LatiNationMedia | national
    360 Degrees Production HouseEntertainment & Events | international
    Gain TheorySoftware & Computer Services | international
    IPLOthers | international
    Learn more about SEO
  • Description
    We build identity systems that make brands clear, consistent, and usable across every touchpoint. This is not just logo design. It is about creating a structured visual language that holds up across digital products, marketing, and internal use. The identity needs to work in real conditions, across teams, platforms, and markets. Our approach starts with clarity. The logo is one part of a wider system that includes typography, colour, layout, and component rules. Everything is designed to work together, so the brand can scale without losing consistency. We design for real use. Internal teams need to apply the identity daily, across presentations, websites, and campaigns. The system needs to be flexible enough to adapt, but structured enough to stay controlled. Whether it is a new identity or a rebrand, the focus is the same. Create something distinctive, but also practical. Something that looks right and works properly. What this includes: * Logo design and identity development * Rebranding and brand evolution * Visual identity systems (typography, colour, layout) * Design systems and component libraries * Brand guidelines for internal teams * Rollout across digital and communication touchpoints The result is a graphic identity that works. Clear, consistent, and built to scale.
    Skills in Graphic Identity (5)
    Visual IdentityBrochure DesignIdentity DesignBrand IdentityBrand Creation
    Works in Graphic Identity (12)
    Satalia: AI Company Rebrand & Enterprise Website Design - Graphic Identity
    Kloovenburg wine farm: Brand identity & packaging design - Graphic Identity
    Next Net: AI Search Visibility Platform Brand & Website Design - Graphic Identity
    PaySpace: Fintech Rebrand & Motion Design System - Graphic Identity
    Clients in Graphic Identity (4)
    SataliaSoftware & Computer Services | international
    KloovenburgWine & Spirits | international
    Next NetMarketing & Advertising | international
    PaySpaceHuman Resources | international
    Learn more about Graphic Identity
  • Description
    We design digital experiences that are intuitive, scalable, and built around real user behaviour. From early-stage wireframing and user flows to polished interface design systems, we help businesses create products and websites that feel seamless to use and aligned to their brand. Our process combines strategic UX thinking with high-end UI design to ensure every interaction has purpose. Whether we’re designing a complex enterprise platform, a customer-facing website, or a digital product, we focus on clarity, usability, performance, and conversion. Our UX & UI Capabilities * User Experience (UX) Strategy * User Interface (UI) Design * Wireframing & User Flows * Website UX Design * Digital Product Design * Information Architecture * Interactive Prototyping * Design Systems * Responsive Interface Design * Customer Journey Mapping * User Research & Testing * Conversion-Focused UX * Enterprise Platform UX * Mobile App Interface Design * Accessibility & Usability Optimisation We work closely with brand, strategy, and development teams to ensure the final experience is not only visually strong, but practical to build, easy to manage, and designed to scale.
    Skills in Ergonomy (UX/UI) (13)
    UX DesignUI DesignUser JourneyCustomer Journey MappingInteraction DesignUser ExperienceUI UXDashboard DesignUI Toolkit IntegrationWeb Accessibility+3
    Works in Ergonomy (UX/UI) (7)
    Satalia: AI Company Rebrand & Enterprise Website Design - Ergonomy (UX/UI)
    Choreograph: Website design for a global data leader - Ergonomy (UX/UI)
    Retail Capital: B2B Financial Platform Rebrand & Website Design - Ergonomy (UX/UI)
    Gain Theory: Data Analytics Brand & Website Transformation - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    SataliaSoftware & Computer Services | international
    ChoreographSoftware & Computer Services | international
    Retail CapitalBanking & Financials | international
    Gain TheorySoftware & Computer Services | international
    Learn more about Ergonomy (UX/UI)
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Team

15 members in Simplr's team

Simplr cover
StorySimplr was built to fix fragmented design. Brand, UX, and development work as one system from day one. We partner with complex businesses to create brands and digital platforms that are clear, scalable, and built for real use.
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Awards

Simplr was awarded 7 times

W3 Award 2025 – Gold - Next Net2025-08-01General Websites-Consulting
W3 Awards 2025 – Gold - Satalia2025-07-01General Websites-Services & Utilities
W3 Awards Gold - IPL2023-10-01General Websites-Website Redesign, Gold
Awwwards2024-06-01Honorable mention

Reviews

6 reviews for Simplr

4.96/5
(6 reviews)
KL
Kate Louise SowdenGlobal Resilience Manager at WPP
ServiceGraphic Design
SectorMarketing & Advertising
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Simplr created an impactful visual style and aesthetic for us to use across all our marketing and comms e.g, training emails, newsletters etc.

What did you enjoy the most during your collaboration?Throughout the entire 'creative journey' with Ray, Melanie, Andrea and the team they listened to our brief to begin with and presented ideas that demonstrated that. A collaborative "can do" attitude throughout!

Are there any areas for improvements?Nope!

Kate Louise Sowden recommends this agency

ServiceGraphic Design
SectorMarketing & Advertising
GB
George BevisFounder at Crucible
ServiceBranding & Positioning
SectorEducation
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The objective was to develop a brand identity that properly reflected our vision, values, and positioning, whilst also helping us create a stronger connection with our audience.

What did you enjoy the most during your collaboration?What we enjoyed most was the collaborative and thoughtful approach throughout the process. Simplr genuinely took the time to understand our vision, communicated clearly at every stage, and brought creative ideas that felt strategic, considered, and aligned with our goals.

George Bevis recommends this agency

ServiceBranding & Positioning
SectorEducation
KH
Kieran HobsonGlobal Website Strategy and Operations Manager at SAP Taulia
ServiceWeb Application
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We worked with Simplr on a monthly retainer for web development and web design services, as well as for various digital projects to support the needs to the marketing team over the span of several years.

What did you enjoy the most during your collaboration?Having a similar timezone for working hours helped a great deal when it came to communication. Our team were based in London, UK which is 2 hours behind Cape Town.

Kieran Hobson recommends this agency

ServiceWeb Application
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Contact

Contact details of Simplr

Details

https://simplr.co.za
  • HeadquarterSimplr, North Bank Lane, Century City, Cape Town, South Africa
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