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Santa Marketing srl
Transformative Marketing driving Business Growth
I’m passionate about strategy and marketing. Since the beginning of my career, I have been convinced that the role of business is to create value. Both for the customer and society but also for the company. What is amazing though is that a lot of companies focus on value creation independently in silos. The finance team might be looking at price moves. The communication department at new messages and campaigns. The marketing teams at the value propositions. And the R&D at developing new product and services. Leaving the sales team to figure how how to approach their customers! All these activities should be interlinked and flow seamlessly from one to another. This is the concept of the Value Funnel I have developed. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins. Value Comprehension : generating deep and validated customer insights Value Creation: creating customer centric value propositions Value Communication: developing core messages that have an impact Value Capture: optimizing margins through value-based pricing Value Conviction: training sales channels in value selling 1 person in their team
Speaks English, French, German, Italian
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2017
Founded in 2017
5/5
Services
11 services offered by Santa Marketing srl
Description Looking for innovation and growth?
Leverage the concept of the Value Funnel. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins.
Value Comprehension : generating deep and validated customer insights
Value Creation: creating customer centric value propositions
Value Communication: developing core messages that have an impact
Value Capture: optimizing margins through value-based pricing
Value Conviction: training sales channels in value sellingSkills in Innovation (4) disruptive innovationdesign innovationcreative marketinginnovative marketing
Learn more about InnovationDescription Santa Marketing assists in Strategy Development and provides follow-up analysis, such as Organization Effectiveness, required to implement the strategy.
Santa Marketing specializes in Brand Creation. First of all, Santa Marketing can help frame the Brand Vision, Brand Positioning and Value Proposition of your brands. In addition, Personas , Customer Journeys and Value Based Pricing can be provided to reinforce your position.Skills in Branding & Positioning (5) Image de Marque Internationaleb2b brandinginternational brandingcompany brandingPositionnement de MarqueWork in Branding & Positioning (1) Client in Branding & Positioning (1) InqPharmaFarming | international
Learn more about Branding & PositioningDescription No description provided for this service.
Work in Content Strategy (1) Client in Content Strategy (1) InqPharmaFarming | international
Learn more about Content StrategyDescription No description provided for this service.
Work in Website Creation (1) Client in Website Creation (1) InqPharmaFarming | international
Learn more about Website CreationDescription No description provided for this service.
Skills in SEO (1) SEO MarketplaceWork in SEO (1) Client in SEO (1) InqPharmaFarming | international
Learn more about SEODescription No description provided for this service.
Skills in Digital Strategy (1) Marketing MulticanalWork in Digital Strategy (1) Client in Digital Strategy (1) InqPharmaFarming | international
Learn more about Digital StrategyDescription No description provided for this service.
Skills in Copywriting (1) Copywriting SEOWork in Copywriting (1) Client in Copywriting (1) InqPharmaFarming | international
Learn more about CopywritingDescription No description provided for this service.
Skills in Social Media (1) Personnalisation des Réseaux Sociaux
Learn more about Social MediaDescription No description provided for this service.
Learn more about MarketingDescription No description provided for this service.
Learn more about Community Management
Team
1 member in Santa Marketing srl's team
StoryIn November 2008, while visiting relatives in Sweden, Christian had a fortuitous meeting with Santa Claus in a sauna (or so the story goes). This has led later to a very fruitful collaboration nearly a decade long working on several strategy and marketing projects.
Awards
Santa Marketing srl was awarded 0 times
Reviews
2 reviews for Santa Marketing srl
5/5
(2 reviews)
XW
Xander WiewelGlobal Customer Insights Leader at Elanco (Eli lilly)
Santa Marketing have experience how to simplify and improve quality of the marketing brand planning process. I personally would recommend you to work with Christian Lofberg if you need to improve the quality of your marketing organization. He made a difference for our organization.
GD
Gianluca DonelliManaging Director at InQpharm
As MD Director of InQpharm, I had the opportunity to work with Christian at Santa Marketing on the launch of a new product in Holland and Italy. Christian helped design the brand positioning including persona development, competitive analyisis and value proposition. Christian helped to execute and follow up our European Campaign. Every thing was done in a time framework of 4 months with respect of the budget and epected outcomes. We had a good mix of face to face and virtual connection that gave us the possibility to stay close and deliver timely results
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Contact
Contact details of Santa Marketing srl
Details
https://www.santa-marketing.com
- HeadquarterAvenue du Chêne 38, 1340 Ottignies-Louvain-la-Neuve, Belgium