Santa Marketing srl

Manage, Belgium

Transformative Marketing driving Business Growth

I’m passionate about strategy and marketing. Since the beginning of my career, I have been convinced that the role of business is to create value. Both for the customer and society but also for the company. What is amazing though is that a lot of companies focus on value creation independently in silos. The finance team might be looking at price moves. The communication department at new messages and campaigns. The marketing teams at the value propositions. And the R&D at developing new product and services. Leaving the sales team to figure how how to approach their customers! All these activities should be interlinked and flow seamlessly from one to another. This is the concept of the Value Funnel I have developed. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins. Value Comprehension : generating deep and validated customer insights Value Creation: creating customer centric value propositions Value Communication: developing core messages that have an impact Value Capture: optimizing margins through value-based pricing Value Conviction: training sales channels in value selling

1 person in their team

Speaks English, French, German, Italian

1 project in their portfolio

Works remotely across the globe

Sortlist member since 2017

Founded in 2017

5/5

(2 reviews)

Services

11 services offered by Santa Marketing srl

Description
Looking for innovation and growth? Leverage the concept of the Value Funnel. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins. Value Comprehension : generating deep and validated customer insights Value Creation: creating customer centric value propositions Value Communication: developing core messages that have an impact Value Capture: optimizing margins through value-based pricing Value Conviction: training sales channels in value selling
Skills in Innovation (4)
MarketingDesign InnovationInnovative MarketingDisruptive Innovation
Learn more about Innovation
Description
Santa Marketing assists in Strategy Development and provides follow-up analysis, such as Organization Effectiveness, required to implement the strategy. Santa Marketing specializes in Brand Creation. First of all, Santa Marketing can help frame the Brand Vision, Brand Positioning and Value Proposition of your brands. In addition, Personas , Customer Journeys and Value Based Pricing can be provided to reinforce your position.
Skills in Branding & Positioning (5)
Company BrandingBrand PositioningB2B BrandingInternational BrandingInternational Branding
Work in Branding & Positioning (1)
Client in Branding & Positioning (1)
InqPharmaFarming | international
Learn more about Branding & Positioning
Description
No description provided for this service.
Work in Content Strategy (1)
Client in Content Strategy (1)
InqPharmaFarming | international
Learn more about Content Strategy
Description
No description provided for this service.
Work in Website Creation (1)
Client in Website Creation (1)
InqPharmaFarming | international
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Description
No description provided for this service.
Skills in SEO (1)
Marketplace SEO
Work in SEO (1)
Client in SEO (1)
InqPharmaFarming | international
Learn more about SEO
Description
No description provided for this service.
Skills in Digital Strategy (1)
Cross Platform Marketing
Work in Digital Strategy (1)
Client in Digital Strategy (1)
InqPharmaFarming | international
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Copywriting (1)
SEO Content Creation
Work in Copywriting (1)
Client in Copywriting (1)
InqPharmaFarming | international
Learn more about Copywriting
Description
No description provided for this service.
Skills in Social Media (1)
Social Media Customization
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Description
No description provided for this service.
Learn more about Marketing
Description
No description provided for this service.
Learn more about Community Management

Team

1 member in Santa Marketing srl's team

StoryIn November 2008, while visiting relatives in Sweden, Christian had a fortuitous meeting with Santa Claus in a sauna (or so the story goes). This has led later to a very fruitful collaboration nearly a decade long working on several strategy and marketing projects.

Reviews

2 reviews for Santa Marketing srl

5/5

(2 reviews)

Xander WiewelGlobal Customer Insights Leader at Elanco (Eli lilly)

5/5

Verified review

Santa Marketing have experience how to simplify and improve quality of the marketing brand planning process. I personally would recommend you to work with Christian Lofberg if you need to improve the quality of your marketing organization. He made a difference for our organization.

Gianluca DonelliManaging Director at InQpharm

5/5

Verified review

As MD Director of InQpharm, I had the opportunity to work with Christian at Santa Marketing on the launch of a new product in Holland and Italy. Christian helped design the brand positioning including persona development, competitive analyisis and value proposition. Christian helped to execute and follow up our European Campaign. Every thing was done in a time framework of 4 months with respect of the budget and epected outcomes. We had a good mix of face to face and virtual connection that gave us the possibility to stay close and deliver timely results

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Contact

Contact details of Santa Marketing srl

Details

HeadquarterChau. de Nivelles 63C, 7170 Manage, Belgium