S77.AI
New York AI content studio and AI lab
S77.AI (S77 AI, Inc.) is a New York AI content studio and AI lab for fashion, beauty, luxury, lifestyle and regulated brands — SWELL's sister AI company, founded by Tarik Malak. For these brands, S77.AI covers any AI need, from AI content production to autonomous AI agencies and modular software development. But autonomous doesn't necessarily mean unsupervised: each brand and task gets the level of human supervision it needs. Five pillars: AI Content Studio (everything from just augmented to fully generated, at whatever level each job needs), GEO & AEO (becoming the source AI answers cite), AI Labs (modular software development and bespoke brand tooling), AI Consultancy (founder-led advisory) and the Autonomous AI Agency (a supervised AI account team, with autonomy set by how much human supervision or input each brand and task needs). S77.AI also builds Ultra77 (ultra77.ai), the Brand Intelligence OS, invite-led. S77.AI doesn't train public models. Projects range from $10K to multi-million-dollar engagements. S77.AI was founded in 2024 as SWELL's in-house AI lab and incorporated in Delaware as S77 AI, Inc. in October 2026. No review yetBe the first to write one
Services
3 services offered by S77.AI
Description S77.AI is a New York AI content studio and AI lab for fashion, beauty, luxury, lifestyle and regulated brands. AI Content Studio: senior creative talent with generative AI, from just augmented to fully generated. Autonomous AI Agency: an AI account team, with autonomy set by how much human supervision or input each brand and task needs. AI Labs: modular software development, core software adapted to each client, plus bespoke brand tooling. S77.AI doesn't train public models.Skills in Artificial Intelligence (2) Artificial IntelligenceImage generative AI
Learn more about Artificial IntelligenceDescription AI Content Studio: senior creative talent with generative AI, from just augmented to fully generated. Campaigns, environment extension, compositing, motion graphics, VFX and previsualization for fashion, beauty and luxury brands. Regulated brands get the rules built in from the first prompt. S77.AI doesn't train public models.Skills in Video Production (1) Video Production
Learn more about Video ProductionDescription GEO & AEO: S77.AI helps brands become the source that ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Bing Copilot cite when people ask about their category. It audits how often AI engines cite a brand today, prioritizes the gaps, and tracks the citation rate over time.Skills in SEO (1) Generative Engine Optimization
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- Headquarter6 St Johns Ln, New York, NY 10013, USA