ROCHA
Branding studio for fashion labels: strategy, identity and creative direction.
ROCHA℠ is a branding studio for fashion labels in Europe and the US, run from Salvador, Brazil. Thiago Rocha founded it in 2023 and leads every project, with Isabele Almeida on strategy, Guilherme Rafael on design and Gustavo Souza on web. We work with labels that have outgrown their first identity, from new lines under established houses to relaunches. Our clients make clothing, bridal, streetwear, footwear, jewelry, eyewear and beauty for a fashion audience. Deliverables: brand strategy, naming, logo and identity systems, woven labels, hang tags and packaging, guidelines, shoot and campaign art direction, lookbooks, launch content and Shopify sites. Process: we map eight inputs, present four creative directions, build two working brands and refine one into a system. We test it on a woven label, a hang tag and a garment bag before we design for screens. Selected work: V / Veronica Di Santo, a bridal line from the Ines Di Santo house, debuted at New York Bridal Fashion Week in our identity, and WWD covered the launch. For Destroy 2 Rebuild, a Washington, DC streetwear label, we delivered strategy, identity, voice guidelines and a Shopify build. PIEGA, our self-initiated womenswear identity, made Best of Behance in 2026. Ways to start: Direction Sprint (2 weeks, from US$1,500), Bespoke Brand (6 to 8 weeks, from US$5,000) or Season (monthly creative direction from US$3,000, three months minimum). We invoice in USD or EUR and work in English, French and Portuguese. 4 people in their team
Speaks English, Portuguese, French
2 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2023
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Services
4 services offered by ROCHA
Description Identity systems for fashion labels that have outgrown their first one. You get strategy and positioning, a logo system, type, colour, image direction and motion, woven labels, hang tags, packaging basics, guidelines and a launch kit. Start with a two-week Direction Sprint from US$1,500, or go straight to a Bespoke Brand: 6 to 8 weeks, from US$5,000.Skills in Branding & Positioning (6) Branding & PositioningBrand PositioningProduct BrandingBrandingBusiness BrandingRebrandingWorks in Branding & Positioning (2) Clients in Branding & Positioning (2) Destroy 2 RebuildClothing & AccessoriesVeronica Di SantoClothing & Accessories | international
Learn more about Branding & PositioningDescription Visual identity systems for fashion labels: a symbol, a wordmark, two typefaces and a short palette, each with a rule your team can follow. We apply the system to woven labels, hang tags, garment bags, lookbooks and screens. Recent identities include V / Veronica Di Santo, shown at New York Bridal Fashion Week, and Destroy 2 Rebuild, a Washington, DC streetwear label.Skills in Graphic Identity (6) Brand DesignCorporate Identity DesignVisual IdentityGraphic IdentityBrand Identity DesignLogoWorks in Graphic Identity (2) Clients in Graphic Identity (2) Destroy 2 RebuildClothing & AccessoriesVeronica Di SantoClothing & Accessories | international
Learn more about Graphic IdentityDescription Packaging and trims for fashion labels: woven labels, hang tags, garment bags, boxes and mailers, designed with the identity and tested on product. We hand over print-ready files your manufacturer can run. For NOUMENON LAB, an eyewear label, we designed envelopes, mailers, hang packs and tape, and Abduzeedo featured the system.Skills in Packaging (4) Packaging DesignPackagingCreative PackagingProduct Packaging
Learn more about PackagingDescription No description provided for this service.
Work in E-commerce (1) Client in E-commerce (1) Destroy 2 RebuildClothing & Accessories
Learn more about E-commerce
Team
4 members in ROCHA's team
StoryThiago Rocha started ROCHA in Salvador, Brazil in 2023 to build identity systems for independent fashion labels. Four people run the studio: Thiago on creative direction, Isabele Almeida on strategy, Guilherme Rafael on design and Gustavo Souza on web.
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Contact
Contact details of ROCHA
Details
- HeadquarterAvenida Doutor Silas Munguba, 643 - sala 108 - Parangaba, Fortaleza - Ceará, Brazil