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Ongoing project for Choice Hotels International in the Travel & Leisure industry for a B2B / B2C audience since 2016.
Project made for HK in the Political Organization industry for a B2C audience in 2016.
Project made for HBO Nordics in the Entertainment & Events industry for a B2C audience in 2018.HBO Nordic had a wish to create buzz around the launch of season 2 of their popular series, The Handmaid’s Tale, we took to the streets - guerrilla style. We physically put the red-dressed Handmaids in the streets of Copenhagen to spread the word of the season premiere that launched the same day.On premiere day, we sent out the red-dressed Handmaids for a walk in the heart of Copenhagen starting from the City Hall to a number of centered spots to gain great attention from pedestrians passing by.The silently-walking Handmaids created much attention in the center of Copenhagen by being recognized by pedestrians who stopped to take photos and videos. Whispers of “HBO Nordic” and “The Handmaid’s Tale”� by the witnesses of the happening was a side effect that could not have been more spot on.The stunt was followed up by visuals and a video documenting the walk and reactions on HBO Nordic’s own Social Media. The wonderment ended and users who weren’t familiar with the series suddenly was aware and tagging each other in comments. “Now we know who it was yesterday!”, “Scary! In the cool way…” and “We have to watch this tonight” echoed through the comments of the popular post with more than 4.000 reactions.
Project made for 3 Denmark in the Telecommunications industry for a B2C audience in 2016. Using a new approach to break through the noise at one of Northern Europe's largest festivals, instead of doing a normal sponsorship activation, we helped the Telco 3 Denmark create an app that provided utility to everyone attending Roskilde Festival in July 2016. The app was the most downloaded app in the app store and meant that 3 Denmark was placed on the home screen of 33,000 festival attendees and through that generated over 5 million impressions to people attending Roskilde Festival. Another way we achieve outlier results for our clients.
Project made for Nordisk Film in the Entertainment & Events industry for a B2C audience in 2018.
Project made for HK in the Political Organization industry for a B2C audience in 2018. With 275,000 members HK is Denmark’s largest union for salaried employees within both the public and private sectors. HK’s vision is to become the most influential union and the preferred choice among young people. The goal of the campaign was to increase the awareness of rights for young part-time workers on the most popular social media platforms among the 15-20-year-old, including Snapchat, YouTube, Instagram and Facebook. Also, the goal was to get the target group to sign up for a membership with HK so the organisation can support them in their jobs.