Project made for Habitus in the Real Estate industry for a B2C audience in 2021.Brand identity for Habitus, a boutique real estate developer specialising in luxury residential properties. The logotype consists of a symbol made up by a continuous line that creates an abstract letter ‘H’. The distinctive symbol resembles an abstract flower, a visual metaphor for evolution, elegance and growth. The visual identity is expressed in a detailed brand guidelines manual, providing guidelines on logo usage, use of images and typography.
Project made for Home & Wood in the Retail industry for a B2C audience in 2020.Home & Wood’s rebranding project included the development of a concise marketing strategy, brand positioning, visual identity, communication strategy and brand guidelines. The first phase of the project included a series of in-depth interviews amongst H&W’s key stakeholders, the findings of which were analysed along with other data and research, highlighting market trends, competition and H&W’s USPs. In the second phase, the going-forward strategy was unfolded, leading to a clear and empowering brand strategy. A new visual identity was then created, based on the brand’s core values and equity, including a new logo and slogan - along with a detailed brand guidelines manual. These were applied in the company’s new generation website and e-shop, social media, digital marketing activation and other communication.
Project made for Bank of Cyprus in the Banking & Financials industry for a B2B / B2C audience in 2017.Our mission: to reposition the corporate brand and image of the Bank of Cyprus and lay the ground for the Bank‘s entry into the London stock exchange with a powerful international campaign. Our strategy: focus on the Bank’s heritage and history, through the calm waters of the Cyprus economic environment, as well as the stormy conditions of the last decade which have built a wealth of knowledge and wisdom for the Bank, enabling it to move forward, further develop globally and grow. The result: an international advertising campaign, building on the experience of the past and laying the ground for the future. The campaign uses documentary, black and white photography in various urban scenes and a positive, dynamic tone of voice. The media placements included a number of international publications such as The Economist and The Financial Times.
Project made for BBB in the Construction industry for a B2B audience in 2015.BBB is the joint venture between two of UK’s largest construction companies. The brief required the creation of a brand identity which would be visually independent from the two mother brands, while at the same time maintaining some of their visual characteristics. The shape created by the three connecting B’s suggests movement and continuity and the teal colour results from ‘mixing’ blue and green, the two corporate colours of the mother brands.
Project made for Cyprus University of Technology in the Education industry for a B2C audience in 2016. Refinement of the new logotype created by Evripides Zantides for the Cyprus University of Technology and creation of a brand guidelines manual. The new brand logo is a symmetrical composition that communicates the values of equality and balance constructed through a series of colourful squares, inspired by the original mosaic found in the ancient city of Curium. The colourful squares represent diversity, creativity and change.
Project made for Tassos Papadopoulos & Associates in the Legal Services industry for a B2B / B2C audience in 2016.The emotive movement of water is used to express clarity and commitment, two fundamental values that guide the way to a successful outcome. The video is part of the new, contemporary visual language we developed for Tassos Papadopoulos & Associates law firm. It captures the essence of a company with a long and respected history, expressed through the slogan: ‘Reflections from the past, vision for the future’.