Rad Creatives Metro Manila, Philippines

Project made for Deltajoy in the Management Consulting industry for a B2B / B2C audience in 2020.Deltajoy is a start up coaching service aimed to help millennials thrive in their career despite the pandemic.

Ongoing project for Babaghanoosh in the Food industry for a B2C audience since 2019.Babaghanoosh!, a new Mediterranean restaurant, opened at the heart of Kapitolyo with the vision of bringing Mediterranean dishes that appeals to the Filipino taste. The brand direction was to make Mediterranean food simple and easy to understand by the market. A friendly brand character with a handwritten wordmark gave Babaghanoosh! an approachable and playful image.

Project made for TechGlobal in the Technology Hardware & Equipment industry for a B2B audience.Our engagement with TechGlobal Data Center Inc. aimed to give birth to a company gearing towards a new direction. The company wanted to relaunch a new brand identity that would communicate dependability and security.The logo uses technology nodes to form a subtle "T" and "G" to communicate the brand name.

Project made for Motech Autoclean in the Automotive industry for a B2C audience in 2021.Motech Autoclean's logo is inspired by the brand's vision of professionalizing the carwash industry in the Philippines. The logo is a fresh and contrasting take on the usual carwash brand identities in an overly saturated market. Services are represented through simplified icons in order to communicate a unique and professional logo while the rounded typeface written in lowercase gives the brand a more approachable look.