Querido Lunes
Brand clarity for companies that are ready to grow.
Querido Lunes is a branding and creative strategy agency headquartered in Buenos Aires, Argentina, with over 15 years of combined experience and a fully remote-capable operation serving clients across Latin America and globally. We work with established brands and growth-stage companies that need to define, refine, or communicate their positioning in competitive markets. Our services cover the full brand-building spectrum: brand strategy, visual identity, naming, copywriting, content strategy, social media management, graphic design, photography, video production and corporate communication. We have partnered with companies in technology, FMCG, food & beverage, construction and energy industries, including clients such as The North Face, Gatorade, Edify and Semperti. Founded in 2018, our team of 18 specialists helps brands gain clarity, consistency and confidence to grow without losing what makes them distinctive. 18 people in their team
Speaks Spanish, English
12 projects in their portfolio1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2024
Founded in 2018
3 awards conferred5/5
Services
13 services offered by Querido Lunes
Description Querido Lunes ayuda a empresas a construir marcas sólidas y coherentes desde la estrategia hasta la ejecución. Nuestro proceso de branding abarca diagnóstico de posicionamiento, definición de identidad, desarrollo de naming, diseño del sistema visual y construcción de narrativa de marca. Trabajamos con empresas de tecnología, gastronomía, consumo masivo y construcción en Argentina y América Latina que necesitan claridad de marca para escalar o diferenciarse en mercados competitivos. Querido Lunes builds strong, coherent brands from strategy through execution. Our branding process covers positioning diagnosis, identity definition, naming, visual system design and brand narrative. We work with technology, food & beverage, FMCG and construction companies in Argentina and Latin America that need brand clarity to scale or differentiate in competitive markets.Skills in Branding & Positioning (15) Brand DesignBrand IdentityBrand NamingCorporate IdentityEmployer BrandingCorporate Identity DesignDigital BrandingInternational BrandingBrandingBranding Graphic Design+5Works in Branding & Positioning (9) Reviews in Branding & Positioning (2) Federico ColangeloSol LajeClients in Branding & Positioning (4) SempertiSoftware & Computer Services | internationalFreedomWine & Spirits | nationalKalis PizzaRestaurants | localIndustrias 9 de JulioEnergy & Oil | national
Learn more about Branding & PositioningDescription Definimos estrategias digitales alineadas a los objetivos de negocio y al posicionamiento de marca, con foco en claridad, relevancia e impacto medible. Nuestro trabajo conecta marca, canales, contenidos y formatos en una arquitectura coherente, adaptada a cada etapa de crecimiento. Hemos desarrollado estrategias digitales para empresas de software, retail, construcción y consumo masivo en Argentina y mercados internacionales. We define digital strategies aligned with business objectives and brand positioning, focusing on clarity, relevance and measurable impact. Our work connects brand, channels, content and formats into a coherent architecture adapted to each growth stage. We have developed digital strategies for software, retail, construction and FMCG companies in Argentina and international markets.Skills in Digital Strategy (5) Inbound MarketingWeb StrategyBrand StrategyDigital MarketingWeb MarketingWorks in Digital Strategy (5) Review in Digital Strategy (1) Belén GonzálezClients in Digital Strategy (4) SempertiSoftware & Computer Services | internationalThe North FaceClothing & Accessories | nationalEdifyConstruction | nationalNatural Tech HouseSoftware & Computer Services | international
Learn more about Digital StrategyDescription Gestionamos redes sociales como un canal estratégico de comunicación de marca, no como una plataforma de publicación masiva. Nuestro trabajo incluye estrategia de contenidos, calendario editorial, diseño de piezas, redacción, community management y análisis de resultados. Priorizamos coherencia de marca, relevancia de contenido y construcción de comunidad a largo plazo para empresas en Argentina y América Latina. We manage social media as a strategic brand communication channel, not a mass publishing platform. Our work includes content strategy, editorial calendar, visual design, copywriting, community management and performance analysis. We prioritize brand consistency, content relevance and long-term community building for companies in Argentina and Latin America.Skills in Social Media (6) LinkedIn MarketingSocial Media StrategySocial Media ManagementSocial Media MarketingWriting ServicesSocial Media StrategyWorks in Social Media (3) Clients in Social Media (3) The North FaceClothing & Accessories | nationalNatural Tech HouseSoftware & Computer Services | internationalDel ValleBeverage | national
Learn more about Social MediaDescription Diseñamos sistemas gráficos funcionales y coherentes que acompañan la identidad y la comunicación de marca en todos sus soportes: digital, impreso, packaging, presentaciones corporativas y puntos de venta. Nuestro enfoque combina criterio estético con funcionalidad, asegurando que cada pieza responda a los objetivos de comunicación y refuerce el posicionamiento de marca. We design functional and coherent graphic systems that support brand identity and communication across all formats: digital, print, packaging, corporate presentations and retail environments. Our approach combines aesthetic judgment with functionality, ensuring every design piece serves a communication objective and reinforces brand positioning.Skills in Graphic Design (6) Creative Graphic DesignLogo DesignPrint DesignCorporate DesignGraphic Chart DesignPowerpoint Presentation DesignWorks in Graphic Design (10) Clients in Graphic Design (4) SempertiSoftware & Computer Services | internationalKalis PizzaRestaurants | localIndustrias 9 de JulioEnergy & Oil | nationalEdifyConstruction | national
Learn more about Graphic DesignDescription Construimos sistemas de identidad visual completos que definen cómo una marca se ve, se expresa y se reconoce en todos sus puntos de contacto. Nuestro trabajo incluye diseño de logo, paleta de color, tipografía, iconografía, grillas y manual de identidad. Desarrollamos identidades para empresas en etapas de lanzamiento, rebranding o expansión de marca en Argentina y América Latina. We build complete visual identity systems that define how a brand looks, behaves and is recognized across all touchpoints. Our work includes logo design, color palette, typography, iconography, grids and brand guidelines. We develop identities for companies in launch, rebranding or brand expansion stages in Argentina and Latin America.Skills in Graphic Identity (1) Identity DesignWorks in Graphic Identity (5) Clients in Graphic Identity (4) FreedomWine & Spirits | nationalIndustrias 9 de JulioEnergy & Oil | nationalEdifyConstruction | nationalGatoradeBeverage | international
Learn more about Graphic IdentityDescription Desarrollamos textos de marca que definen el tono, la voz y el mensaje de una empresa en todos sus canales de comunicación. Nuestro copywriting abarca desde el naming y el tagline hasta los textos de sitio web, campañas, packaging y comunicación institucional. Trabajamos alineados a la estrategia de marca para asegurar que cada palabra refuerce el posicionamiento y genere conexión con la audiencia objetivo. We craft brand-driven copy that defines tone, voice and messaging across all communication channels. Our copywriting covers naming, taglines, website copy, campaign texts, packaging and corporate communication. We work aligned with brand strategy to ensure every word reinforces positioning and connects with the target audience.Skills in Copywriting (6) Content CurationContent EditionContent DevelopmentCreative CopywritingContent MarketingTranslation ServicesWorks in Copywriting (6) Clients in Copywriting (3) GatoradeBeverage | internationalNatural Tech HouseSoftware & Computer Services | internationalDel ValleBeverage | national
Learn more about CopywritingDescription Acompañamos acciones de marketing con estrategias integradas que conectan marca, comunicación y ejecución, aportando estructura y claridad a cada iniciativa. Nuestro enfoque combina criterio estratégico con ejecución concreta, ayudando a empresas B2B y B2C en Argentina y América Latina a hacer marketing que tenga sentido para su posicionamiento y sus objetivos de negocio. We support marketing efforts through integrated strategies that connect brand, communication and execution. Our approach combines strategic thinking with concrete execution, helping B2B and B2C companies in Argentina and Latin America build marketing that aligns with their positioning and business objectives.Skills in Marketing (6) B2B MarketingInternational MarketingMobile MarketingCross Platform MarketingMarketing ConsultingB2C MarketingWorks in Marketing (5) Clients in Marketing (3) The North FaceClothing & Accessories | nationalKalis PizzaRestaurants | localGatoradeBeverage | international
Learn more about MarketingDescription Diseñamos estrategias de contenido que conectan la narrativa de marca con los formatos, canales y audiencias correctos. Nuestro trabajo incluye definición de pilares de contenido, arquitectura de información, estrategia editorial y planificación por etapas de crecimiento. Ayudamos a empresas en Argentina y América Latina a construir ecosistemas de contenido coherentes y sostenibles, no piezas aisladas. We design content strategies that connect brand narrative with the right formats, channels and audiences. Our work includes defining content pillars, information architecture, editorial strategy and growth-stage planning. We help companies in Argentina and Latin America build coherent and sustainable content ecosystems, not isolated pieces.Skills in Content Strategy (4) StorytellingSocial Content StrategyBlogging StrategySpecification WritingWorks in Content Strategy (4) Clients in Content Strategy (4) SempertiSoftware & Computer Services | internationalThe North FaceClothing & Accessories | nationalIndustrias 9 de JulioEnergy & Oil | nationalNatural Tech HouseSoftware & Computer Services | international
Learn more about Content StrategyDescription Producimos contenido audiovisual alineado al storytelling y los objetivos de comunicación de la marca. Desde el concepto hasta la ejecución, priorizamos claridad de mensaje, tono y coherencia visual. Trabajamos con empresas en Argentina y América Latina que necesitan contenido de video para campañas, redes sociales, comunicación institucional o lanzamientos de producto. We produce video content aligned with brand storytelling and communication goals. From concept to execution, we prioritize message clarity, tone and visual consistency. We work with companies in Argentina and Latin America that need video content for campaigns, social media, corporate communication or product launches.Skills in Video Production (3) Video MarketingAudiovisualVideo EditingWorks in Video Production (3) Clients in Video Production (3) The North FaceClothing & Accessories | nationalKalis PizzaRestaurants | localNatural Tech HouseSoftware & Computer Services | international
Learn more about Video ProductionDescription Gestionamos comunidades digitales con una mirada estratégica y alineada a la identidad de marca. Nuestro servicio incluye gestión de comentarios, moderación, interacción con la comunidad, reportes mensuales y estrategia de crecimiento orgánico en redes como Instagram, LinkedIn, Facebook y YouTube. Priorizamos la construcción de comunidades genuinas y la representación consistente de la voz de marca. We manage digital communities with a strategic and brand-aligned approach. Our service includes comment management, moderation, community interaction, monthly reporting and organic growth strategy on platforms including Instagram, LinkedIn, Facebook and YouTube. We prioritize building genuine communities and consistent representation of brand voice.Skills in Community Management (10) Community BuildingInstagram Community ManagementLinkedIn Community ManagementFacebook Community ManagementYoutube Community ManagementComment ModerationTwitter Community ManagementContent ProductionMonthly ReportingContent CalendarWorks in Community Management (4) Clients in Community Management (4) SempertiSoftware & Computer Services | internationalThe North FaceClothing & Accessories | nationalEdifyConstruction | nationalNatural Tech HouseSoftware & Computer Services | international
Learn more about Community Management
Team
18 members in Querido Lunes's team
StoryFundada en Buenos Aires en 2018. Somos 18 profesionales en branding, diseño, estrategia y comunicación digital con más de 15 años de experiencia. Trabajamos con empresas en Argentina, América Latina y mercados globales que necesitan claridad de marca para crecer.
Awards
Querido Lunes was awarded 3 times
Premios Obrar - Oro2025-12-01Activaciones
Premios Obrar - Oro2025-12-01Bien público
Premio +Digital2025-11-01Bien Público
Reviews
3 reviews for Querido Lunes
5/5
(3 reviews)
SL
Sol LajeDirectora Programas Comunidad at Fundación Alimentaris
ServiceBranding & Positioning
SectorNon-profit
Team1 - 10
What was the objective behind your collaboration?The collaboration had two main objectives. First, we worked together on shaping the overall narrative and visual approach of our food program, focusing on healthy, sustainable and culturally relevant food systems. Second, we collaborated on a specific campaign addressing sugar consumption and its relationship with mental health, aiming to raise awareness and promote more conscious and informed food choices.
What did you enjoy the most during your collaboration?What we enjoyed the most was the ability to build a shared vision across both stages of the collaboration. Querido Lunes combined strategic thinking, creativity and sensitivity, helping us translate complex concepts into a strong, coherent narrative and visual language. The collaborative process was fluid, respectful and genuinely co-creative, making the work both effective and enjoyable.
Sol Laje recommends this agency
FC
Federico ColangeloCEO at Natural Tech House
ServiceBranding & Positioning
SectorSoftware & Computer Services
Team51 - 200
What was the objective behind your collaboration?Querido Lunes nos ayudo a realizar el rebranding de nuestra marca y luego nos dio acompañamiento en todo la evolución de nuestro marketing.
What did you enjoy the most during your collaboration?Desde la primera interacción se propusieron entender realmente nuestra esencia para poder brindarnos una experiencia única.
Federico Colangelo recommends this agency
BG
Belén GonzálezCMO at Paisanos
ServiceDigital Strategy
SectorSoftware & Computer Services
Team51 - 200
What was the objective behind your collaboration?Our goal was to get strategic support to strengthen Paisanos’ social media presence and build a content system that reflects our brand with clarity and consistency. We wanted a partner who could understand the nuance of our positioning and help us turn it into content that actually works—not generic templates.
What did you enjoy the most during your collaboration?Constant communication and an unusually deep understanding of our brand. They were genuinely invested in getting Paisanos right, asked smart questions, and brought great energy to the process—good humor, high ownership, and top-level execution. It felt like working with people who truly care about excellence.
Are there any areas for improvements?Honestly, no. The collaboration was smooth, effective, and our relationship was excellent throughout.
Belén González recommends this agency
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