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Purplewood Limited

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Location of Purplewood Limited

placeShow addressplaceNiketan Housing Project, Dhaka 1212, Bangladesh
Purplewood Limited location

Languages spoken by Purplewood Limited

BengaliEnglish

Services (2) offered by Purplewood Limited

Contact info for Purplewood Limited

Purplewood Limited cover picture

Purplewood Limited

BangladeshDhaka

About Purplewood Limited

Purplewood (PW) is a brand marketing, behavior change communications & social-marketing consultancy. Setup in 2007, it currently operates out of Dhaka, Bangladesh. PW’s core team has worked together for 17 years and comprises vast experience and expertise in research, branding & marketing and creative arts. The team has country experience in Bangladesh, Afghanistan, Uzbekistan and Kenya. At the global level, the agency is affiliated with Weber Shandwick and McCann Health.  

CLIENTS

The agency’s past and present clients or partners include UNICEF, United Nations Foundation, Global Alliance for Clean Cookstoves, AVC/USAID, SNV, Practical Action, Islamic Relief (Kenya), GIZ, BRAC, Social Marketing Company, Bangladesh-CCP etc. PW has also worked on brands like Ericsson (Bangladesh), New Zealand Dairy, Pan Pacific Hotels etc.

SERVICES

Purplewood provides a range of services to public and private sectors, NGO partners and development organizations. This includes research, planning and implementation functions for development and commercial projects. A mid-sized SBCC agency, Purplewood has unique, qualitative research capabilities and field-networks – insights from which, often cater to its projects. Forward integration is achieved in the form of PR, policy-advocacy, field-activation, community-mobilization and capacity-building functions. Purplewood is able to develop/provide:

Knowledge & insights into consumers, markets, supply-chain and the nature of their interaction Qualitative market understanding, consumer behavior and segmentation strategies; insight mining for specific segments, identifying key attitudes, sentiments, practices Devising effective social and behavior change communications (SBCC) strategies based on evidence and insight Strategies for market initiation, development and segmentation Brand strategy development with positioning, personality and visual guidelines Copywriting, graphic design, illustration, photography, animation, outdoor Media planning, media buying and monitoring Rural marketing, community mobilization, field activation, event management

However, Purplewood maintains a fluid resource-base and hierarchy, where academicians, technical experts and consultants can be integrated into project teams. This means, the organization is able to take up new challenges, work on unique situations and come up with innovative, trailblazing solutions.

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Works (11) by Purplewood Limited

Campaign on modern kitchenMarch 31, 2019
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Campaign for modern kitchenMarch 28, 2019
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User Guide for Heat CookerMarch 28, 2019
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User Guide for Heat CookerMarch 28, 2019
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Campaign for RMG WorkersMarch 28, 2019
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Clean Cooking | Safe cooking for women | GACCMarch 28, 2019
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SDLGMarch 28, 2019
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Program Introduction | Mother@Work | UNICEFMarch 27, 2019
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CHAP Project | Clean Cooking AllianceMarch 20, 2019
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Behavior Change for Clean Cooking in BangladeshMarch 20, 2019
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Maternity Protection & Breastfeeding at WorkDecember 5, 2017
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Services (2) offered by Purplewood Limited

Public Relations (PR)

€3000 – €1000000
Press Release CopywritingPress ConferenceContent DevelopmentSpokesperson CoachingMedia RelationsMedia MonitoringMedia DistributionMedia Relations, Content Marketing, Content creation, Communication Advice, Copywriting, Crisis Communication, Change Communication, Internal/External Communication, Customer Cases, Media Training, Social Media Management, Commercial Mailings, Newsletters

Advertising

€3000 – €1000000
BrandingBrand PositioningBranded ContentGraphic DesignPhotographyLayoutOutdoor AdvertisingBrand ActivationEventsSocial Media Marketing

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