Purplewood (PW) is a brand marketing, behavior change communications &
social-marketing consultancy. Setup in 2007, it currently operates out of Dhaka,
Bangladesh. PW’s core team has worked together for 17 years and comprises vast
experience and expertise in research, branding & marketing and creative arts.
The team has country experience in Bangladesh, Afghanistan, Uzbekistan and
Kenya. At the global level, the agency is affiliated with Weber Shandwick and
McCann Health.  




CLIENTS




The agency’s past and present clients or partners include UNICEF, United Nations
Foundation, Global Alliance for Clean Cookstoves, AVC/USAID, SNV, Practical
Action, Islamic Relief (Kenya), GIZ, BRAC, Social Marketing Company,
Bangladesh-CCP etc. PW has also worked on brands like Ericsson (Bangladesh), New
Zealand Dairy, Pan Pacific Hotels etc.




SERVICES




Purplewood provides a range of services to public and private sectors, NGO
partners and development organizations. This includes research, planning and
implementation functions for development and commercial projects. A mid-sized
SBCC agency, Purplewood has unique, qualitative research capabilities and
field-networks – insights from which, often cater to its projects. Forward
integration is achieved in the form of PR, policy-advocacy, field-activation,
community-mobilization and capacity-building functions. Purplewood is able to
develop/provide:



Knowledge & insights into consumers, markets, supply-chain and the nature of
their interaction
Qualitative market understanding, consumer behavior and segmentation strategies;
insight mining for specific segments, identifying key attitudes, sentiments,
practices
Devising effective social and behavior change communications (SBCC) strategies
based on evidence and insight
Strategies for market initiation, development and segmentation
Brand strategy development with positioning, personality and visual guidelines
Copywriting, graphic design, illustration, photography, animation, outdoor
Media planning, media buying and monitoring
Rural marketing, community mobilization, field activation, event management



However, Purplewood maintains a fluid resource-base and hierarchy, where
academicians, technical experts and consultants can be integrated into project
teams. This means, the organization is able to take up new challenges, work on
unique situations and come up with innovative, trailblazing solutions.

Bengali

English

Purplewood Limited

Public Relations (PR)

Advertising

Behavior Change for Clean Cooking in Bangladesh

Campaign for modern kitchen

Campaign for  RMG Workers

Campaign on modern kitchen

CHAP Project | Clean Cooking Alliance

Clean Cooking | Safe cooking for women | GACC

Maternity Protection & Breastfeeding at Work

Program Introduction | Mother@Work | UNICEF

SDLG

User Guide for Heat Cooker

Purplewood Limited Dhaka, Bangladesh