Purplewood (PW) is a brand marketing, behavior change communications & social-marketing consultancy. Setup in 2007, it currently operates out of Dhaka, Bangladesh. PW’s core team has worked together for 17 years and comprises vast experience and expertise in research, branding & marketing and creative arts. The team has country experience in Bangladesh, Afghanistan, Uzbekistan and Kenya. At the global level, the agency is affiliated with Weber Shandwick and McCann Health.
The agency’s past and present clients or partners include UNICEF, United Nations Foundation, Global Alliance for Clean Cookstoves, AVC/USAID, SNV, Practical Action, Islamic Relief (Kenya), GIZ, BRAC, Social Marketing Company, Bangladesh-CCP etc. PW has also worked on brands like Ericsson (Bangladesh), New Zealand Dairy, Pan Pacific Hotels etc.
Purplewood provides a range of services to public and private sectors, NGO partners and development organizations. This includes research, planning and implementation functions for development and commercial projects. A mid-sized SBCC agency, Purplewood has unique, qualitative research capabilities and field-networks – insights from which, often cater to its projects. Forward integration is achieved in the form of PR, policy-advocacy, field-activation, community-mobilization and capacity-building functions. Purplewood is able to develop/provide:
Knowledge & insights into consumers, markets, supply-chain and the nature of their interaction
Qualitative market understanding, consumer behavior and segmentation strategies; insight mining for specific segments, identifying key attitudes, sentiments, practices
Devising effective social and behavior change communications (SBCC) strategies based on evidence and insight
Strategies for market initiation, development and segmentation
Brand strategy development with positioning, personality and visual guidelines
Copywriting, graphic design, illustration, photography, animation, outdoor
Media planning, media buying and monitoring
Rural marketing, community mobilization, field activation, event management
However, Purplewood maintains a fluid resource-base and hierarchy, where academicians, technical experts and consultants can be integrated into project teams. This means, the organization is able to take up new challenges, work on unique situations and come up with innovative, trailblazing solutions.