Pronova AI Labs
Custom AI agents and MCP connectors for small and mid-sized businesses
Pronova AI Labs is a Berlin team that builds custom AI agents, custom MCP connectors and hands-on AI training for small and mid-sized businesses that run their work across several SaaS tools, such as a CRM, a help desk and billing. Instead of replacing those tools, we build an orchestration layer next to them. Our custom connectors apply each team's own rules on the server and hand the AI model a finished answer, and a person approves every change before it reaches the CRM. Engagements start with the AI Workflow Lab, which finds and specs the first workflows to build, then move to one-off builds, connectors and team training. Pronova AI Labs was founded in 2026 by Izzy Aly and Ranya Barakat, who previously ran CRM Toolbox, a HubSpot partner acquired in 2023.
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- HeadquarterIngrid-Reschke-Straße, Berlin-Lichtenberg, Germany