More than 350 dealers from different regions had arrived to Barcelona to participate in Nissan dealership conference. Welcome stand had been set at arrival airport to collect guests and to escort them for further transportation to hotel. At the hotel a separate reception desk had been provided for prompt accommodation. Exclusive models of Nissan Juke and Nissan GTR had been brought from other European cities; they were placed on special demonstration structures. Meeting hall had been reequipped to meet all demands. We also branded the meeting hall as well as all adjacent areas. Entertainment program included grand gala dinner in epoch-making hall of one of Barcelona museums. We approached team building part with cooking of traditional Spanish meal "paella" in the city outskirts. Besides, visiting Nissan planе and excursion tour with Russian speaking guides had been arranged.

We arranged opening ceremony for Chinese Dongfeng Motors exhibition as well as press conference on the occasion of new models launching: AX7 and L60. Our team took care of full technical support, conference interpreting and entertainment show, staffing and catering. Besides we invited journalists and VIP guests. More than 40 newsmen from different agencies visited the exhibition; high-ranking officials from Chinese Embassy, Government and industry associations were present. The event had been covered on TVC channel and different automobile magazines.

Preparations for this unique event had lasted for four months. Our client challenged us to intricate task - make up an event staring employees their self. We had chosen to stage a musical in Broadway style. Castings and auditions had been done for an adapted script. Thirty employees received choreographic training as well as lessons in singing and acting. Works in recording studio, costumes fitting and photo sessions had taken two months. Our designers developed video content to substitute decorations. Intensive laborious efforts resulted in picturesque 50-minutes show with rock band "Moral code" concert in the end.

Guerilla marketing campaign for Dubai.