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Post+Beam
Post+Beam is a team of diverse talent that thrives at the intersection of innovation + communication to solve today’s unique business challenges. We partner with clients to realize ideas and deliver results through innovative campaigns. We engage audiences by listening to their needs and influencers by understanding their vision. As expert communicators, we know how to spread “the word.” The result is innovation: New products, experiences and processes that are communicated to your audience. Innovation: Brand Identity Advertising Design Packaging Design Video & Motion Interactive & Web Design Interactive & Web Development Brand Strategy Brand Naming Brand Positioning Benchmarking Communication: Public Relations Marketing Social Media Influencer Relations We provide an optimized approach to client marketing campaigns, working the different tactics of the marketing mix in an integrated fashion. This integration includes connecting Paid, Earned, Owned and Shared Media to the larger outreach/brand campaigns. Paid Media: Our media planners work with clients to obtain strategic placements for brands. All placements —advertising, direct response or native/retargeting —will enhance the brand’s appeal to their intended audience and look to draw consumers to their conversion points (web, sales, retail). Earned Media: Earned media is strategic public and media relations efforts to “earn” coverage in consumer and industry publications, both on- and offline. Creating brand messaging, reputation management and exposure through external media without having to advertise. Owned Media: Content to which the company has complete brand control and can include identity, digital, messaging, collateral as well as marketing assets like websites, blogs, newsletters, MSDS and white papers. Content that should engage customers and foster relationships throughout the customer lifecycle. Well-implemented owned media provides an opportunity for a brand to provide their consumers a curated brand experience. Shared Media: Social media channels are where brands create buzz and share experiences with their customers. It takes a skilled conversationalist to engage on various social media streams and our team monitors these channels to understand and strategize how best to engage.
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Services
10 services offered by Post+Beam
Description We provide an optimized approach to client marketing campaigns, working
the different tactics of the marketing mix in an integrated fashion. This
integration includes connecting Paid, Earned, Owned and Shared Media
to the larger outreach/brand campaigns.
Paid Media: Our media planners work with clients to obtain strategic
placements for brands. All placements —advertising, direct response
or native/retargeting —will enhance the brand’s appeal to their intended
audience and look to draw consumers to their conversion points (web,
sales, retail).
Earned Media: Earned media is strategic public and media relations
efforts to “earn” coverage in consumer and industry publications, both
on- and offline. Creating brand messaging, reputation management and
exposure through external media without having to advertise.
Owned Media: Content to which the company has complete brand
control and can include identity, digital, messaging, collateral as well as
marketing assets like websites, blogs, newsletters, MSDS and white
papers. Content that should engage customers and foster relationships
throughout the customer lifecycle. Well-implemented owned media
provides an opportunity for a brand to provide their consumers a
curated brand experience.
Shared Media: Social media channels are where brands create
buzz and share experiences with their customers. It takes a skilled
conversationalist to engage on various social media streams and our
team monitors these channels to understand and strategize how best
to engage.Skills in Branding & Positioning (3) RetargetingBrand NamingNamingWorks in Branding & Positioning (3) Clients in Branding & Positioning (3) ManaClothing & Accessories | nationalWe Are HandsomeClothing & Accessories | regionalAMGASEnergy & Oil | national
Learn more about Branding & PositioningDescription No description provided for this service.
Skills in Digital Strategy (2) Growth HackingEnvironmental Communication
Learn more about Digital StrategyDescription No description provided for this service.
Skills in Graphic Design (1) Packaging Design
Learn more about Graphic DesignDescription No description provided for this service.
Skills in Marketing (1) Reputation Management
Learn more about MarketingDescription No description provided for this service.
Learn more about PackagingDescription No description provided for this service.
Learn more about Growth MarketingDescription No description provided for this service.
Skills in Public Relations (PR) (1) Online PR
Learn more about Public Relations (PR)Description No description provided for this service.
Learn more about Influencer MarketingDescription No description provided for this service.
Learn more about Social Media
Team
16 members in Post+Beam's team
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Details
http://postandbeam.is
- HeadquarterCalgary, AB, Canada