Pool Practice
Experimental systems. Rigorous typography. Designs that speak.
Who they are Pool Practice is a Berlin-based creative studio founded in 2021, specialised in design strategy, conception and graphic design. The studio actively engages in the discourse of contemporary culture and design. Services They create branding systems, books, websites, exhibitions and campaigns for local and international clients—from commercial companies to cultural institutions, independent artists and entrepreneurs. Approach Work is defined by visual experimentation, rigorous structures and detailed typography, implemented as flexible visual systems across platforms to ensure coherence in print and digital. Why choose them Pool Practice blends conceptual rigor with craft to produce systems that are both expressive and usable. Get in touch to discuss a project. No review yetBe the first to write one
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Services
2 services offered by Pool Practice
Description We craft culturally engaged campaigns combining visual experimentation, rigorous typography and flexible systems, producing expressive yet usable advertising across print and digital for brands and institutions.Skills in Advertising (1) Graphic Design Advertising
Learn more about AdvertisingDescription We develop brand systems, books and identities using typographic rigor and flexible grids, translating conceptual ideas into coherent visual systems across print and digital.Skills in Branding & Positioning (4) Brand Identity DesignCorporate Identity DesignBranding Graphic DesignBrand Book Design
Learn more about Branding & Positioning
Team
2 members in Pool Practice's team
StoryWe launched Pool Practice in 2021 in Berlin as a small creative studio driven by curiosity about how design speaks to culture. From day one we focused on design strategy, conception and graphic design, privileging visual experimentation, rigorous structures and detailed typography. Building flexible visual systems for brands, books, websites, exhibitions and campaigns, we learned to balance bold ideas with the practical needs of clients—commercial companies, cultural institutions, independent artists and entrepreneurs. Early projects taught us to translate conceptual thinking into usable systems across platforms. Today we still iterate visually, testing type, grids and systems until they hold up in print and pixel. We take pride in close collaboration, thoughtful craft and designs that join cultural discourse rather than follow it.
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Details
- Headquarter21 Wilmsstraße, 10961 Berlin, Deutschland