PIXELUP LABS
Brand, website and product design for funded B2B and AI startups moving upmarket.
PIXELUP LABS designs the brands, websites and products that help venture-backed B2B and AI companies win enterprise buyers. Most clients come to us at an inflection point: a fundraise, a major launch or a move upmarket, when the product is ahead of how the company looks and sounds. We treat brand, website and product as one system. Positioning and messaging set the story; identity, illustration and motion give it a recognisable look; the website and product UI carry it all the way into the demo. Every engagement includes motion work, from website animations to product explainers, and we build in Webflow, Framer or Next.js depending on what your team will run after launch. How we work: a discovery call and brand workshop, three creative directions, then fast iterations with your team directly in Slack. Brand sprints run two to four weeks, brand plus website projects six to eight, and every project ends with a documented design system and development support. Selected work: Greptile (YC), which doubled demo requests in week one and raised a $25M Series A six months after its relaunch; Sully.ai, which scaled 26x in 11 months; and Sainapse, now deployed at Fortune 500 companies including Ford and Freshworks. Other clients include Streamline, FuseAI, Henry Labs, Replay, Reducto, CTGT and Autumn. 10 people in their team
Speaks English, Hindi
7 projects in their portfolioSortlist member since 2026
Founded in 2023
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Services
4 services offered by PIXELUP LABS
Description Motion is part of every PIXELUP engagement: illustration systems, website animations, animated logos and product explainers that make complex AI workflows clear in seconds. For Sully, motion-driven explainers helped hospital executives understand the product before the demo and directly supported a major enterprise deal.Works in Motion Design (7) Clients in Motion Design (4) ReplaySoftware & Computer Services | internationalHenry LabsE-commerce | internationalFuseAISoftware & Computer Services | internationalStreamline AILegal Services | international
Learn more about Motion DesignDescription Product UI and design systems for B2B SaaS and AI products: onboarding, dashboards, empty states and dark mode, handed over as tokens and components your engineers can build from directly. We carry the same visual logic from the website into the product so buyers see one coherent company. Available as a project or an ongoing retainer.Works in Ergonomy (UX/UI) (5) Clients in Ergonomy (UX/UI) (4) ReplaySoftware & Computer Services | internationalHenry LabsE-commerce | internationalFuseAISoftware & Computer Services | internationalStreamline AILegal Services | international
Learn more about Ergonomy (UX/UI)Description Marketing websites designed to earn enterprise trust, built in Webflow, Framer or Next.js. Every site ships with custom illustration and motion, a documented component system and development support, so your team can keep publishing long after launch. Brand plus website projects typically take six to eight weeks.Works in Website Creation (7) Clients in Website Creation (4) ReplaySoftware & Computer Services | internationalHenry LabsE-commerce | internationalFuseAISoftware & Computer Services | internationalStreamline AILegal Services | international
Learn more about Website CreationDescription Positioning, messaging and visual identity for funded B2B and AI startups moving upmarket. We start with a brand workshop, present three creative directions, and ship a complete identity system, from logo, type and colour to illustration and motion rules, in a two to four week sprint.Works in Branding & Positioning (6) Clients in Branding & Positioning (4) ReplaySoftware & Computer Services | internationalHenry LabsE-commerce | internationalFuseAISoftware & Computer Services | internationalStreamline AILegal Services | international
Learn more about Branding & Positioning
Team
10 members in PIXELUP LABS's team
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Details
- Headquarter244F, Mayur Vihar Phase I, Pocket 1, Mayur Vihar, Delhi, India