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OVERTONE

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Portsmouth, United Kingdom
Brand strategy, identity and consultancy. Southsea, Portsmouth. Clients across the UK.
OVERTONE is an independent brand strategy and design agency based in Portsmouth, Hampshire, working with clients across the UK. We believe lasting brands are built on solid strategic foundations. The work starts with research into your market and your competitors, and a position agreed before any design begins. Everything afterwards answers to it, which means you can explain your brand to anyone who asks, and so can we. Brands should still make sense in 10 years’ time. Trends date, so we don’t design to them. Every decision earns its place, and nothing is added for effect. We work across brand strategy and positioning, brand identity design, and consultancy for businesses that already have an identity. OVERTONE was founded by Sam Leonard-Rendell, who has worked in brand design since 2013 and has designed brand identity work for Tilda, SEGA, Vimto, Fujifilm and KFC.
1 person in their team
Speaks English
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2013
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Services

4 services offered by OVERTONE

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  • Description
    We start with the market, the competitors you're up against, and deep research into the industry you’re operating within. Out of that comes a defined position and a messaging structure, and a white space your business can shout within. It's what the identity gets built on, and it underpins every design decision. You finish with a positioning and messaging framework and a tone of voice document. Both are written so anyone who writes for you can use them, including people who've never spoken to us.
    Skills in Branding & Positioning (7)
    RebrandingBrand DevelopmentBrandingBranding PositioningCo-brandingCompany BrandingProduct branding and positioning
    Works in Branding & Positioning (5)
    Tilda Rice - Branding & Positioning
    Wysa - Branding & Positioning
    Everphone - Branding & Positioning
    Folly Road - Branding & Positioning
    Clients in Branding & Positioning (4)
    Tilda RiceFood | international
    WysaHospitals & Healthcare | international
    EverphoneTechnology Hardware & Equipment | international
    WadworthBeverage | national
    Learn more about Branding & Positioning
  • Description
    Design direction comes out of the research and positioning, so routes are built on a solid foundation. Every decision traces back to the strategy. Type, colour, imagery. Everything. The answer leads back to the positioning. Nothing in the identity is there because it's on trend. You finish with master artwork in the formats you need, and guidelines someone else can pick up and follow.
    Skills in Graphic Identity (6)
    Graphic DesignBrand DesignCorporate IdentityCorporate Identity DesignGraphic IdentityIdentity Design
    Works in Graphic Identity (5)
    Tilda Rice - Graphic Identity
    Wysa - Graphic Identity
    Everphone - Graphic Identity
    Folly Road - Graphic Identity
    Clients in Graphic Identity (4)
    Tilda RiceFood | international
    WysaHospitals & Healthcare | international
    EverphoneTechnology Hardware & Equipment | international
    WadworthBeverage | national
    Learn more about Graphic Identity
  • Description

    No description provided for this service.

    Skills in Graphic Design (6)
    Graphic DesignCreative Graphic DesignCreative Graphic DesignDesignEnvironmental Graphic DesignWeb Graphic Design
    Works in Graphic Design (5)
    Tilda Rice - Graphic Design
    Wysa - Graphic Design
    Everphone - Graphic Design
    Folly Road - Graphic Design
    Clients in Graphic Design (4)
    Tilda RiceFood | international
    WysaHospitals & Healthcare | international
    EverphoneTechnology Hardware & Equipment | international
    WadworthBeverage | national
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Works in Print (4)
    Wysa - Print
    Everphone - Print
    Folly Road - Print
    Silver Halide by FUJIFILM - Print
    Clients in Print (4)
    WysaHospitals & Healthcare | international
    EverphoneTechnology Hardware & Equipment | international
    WadworthBeverage | national
    FUJIFILMTechnology Hardware & Equipment | international
    Learn more about Print
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Team

1 member in OVERTONE's team

OVERTONE cover
StoryOVERTONE was founded by Sam Leonard-Rendell, who has worked in brand design since 2013. It started with a print studio set up straight out of university, and carried on agency-side, most recently as a Head of Design. Sam has designed brand identity work for Tilda, SEGA, Vimto, FUJIFILM and KFC. Some of it full rebrand
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Contact

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Details

  • Headquarter28 Great Southsea Street, Southsea, Portsmouth, Southsea, UK