Optima Design
We build brands people believe in. Since 1995, Optima has partnered with organisations to create brands that inspire confidence, build trust and deliver measurable growth. Based in the historic city of Lincoln, we work with businesses across the UK and around the world, bringing together brand strategy, graphic design, website design and development, SEO and digital marketing under one roof. Every organisation is different, which is why every project starts with listening. We take the time to understand your ambitions, your audience and the challenges you face before developing solutions built around your goals, not assumptions. By combining strategic thinking, creativity and technical expertise, we create connected brand experiences that strengthen reputations, engage audiences and deliver lasting results. Over the past three decades, we've worked with ambitious local businesses, national organisations, charities, international NGOs and government bodies, building long-term partnerships based on trust, collaboration and measurable success. Whether we're creating a new brand, developing a high-performing website, improving search visibility or delivering integrated marketing campaigns, everything we do is driven by one simple belief: great work starts with understanding your organisation and ends with results that make a genuine difference.
28 people in their team
Speaks English
4 projects in their portfolioWorks remotely across the globe
Sortlist member since 2022
Founded in 1995
3 awards conferredNo review yetBe the first to write one
Services
26 services offered by Optima Design
Description A successful ecommerce website does more than process orders. It creates a seamless shopping experience, helps customers find the right products and turns visitors into loyal customers. From the first click to the final checkout, every interaction should build confidence in your brand and make buying easy. At Optima, we design and develop ecommerce websites that combine outstanding user experience with strong technical performance and search visibility. Whether you're launching a new online store or improving an existing one, we create scalable ecommerce solutions that are easy to manage, optimised for every device and built to support long-term growth. Alongside development, our ecommerce SEO strategies improve product and category visibility, strengthen technical foundations and help more customers discover your business through both traditional and AI-driven search. Every ecommerce project is shaped around your products, your customers and your commercial objectives. By bringing together web development, SEO and digital marketing under one roof, we create online stores that not only look great but attract the right audience, increase conversions and support sustainable business growth.Skills in E-commerce (18) E-commerceeCommerce ConsultingeCommerce DevelopmentE-Commerce HostingeCommerce SEOeCommerce Web DevelopmentEcommerceEcommerce SolutionseCommerce DesignEcommerce Hosting+8
Learn more about E-commerceDescription Great digital experiences don't happen by accident. They are carefully designed around the people using them. By combining ergonomics, user interface (UI) design and user experience (UX) design, we create intuitive, accessible and engaging digital experiences that help users achieve their goals with confidence. At Optima, we put your users at the heart of every project. We take the time to understand how people interact with your website, application or digital product, using research, insight and best practice to shape experiences that are simple to navigate, visually engaging and easy to use. From user journeys, wireframes and interface design to accessibility, usability testing and interaction design, every decision is made with the end user in mind. Good UX is good for business. A well-designed digital experience encourages engagement, improves accessibility, increases conversions and builds trust in your organisation. By combining UX, UI, web development and SEO, we create digital experiences that not only look great but perform seamlessly across every device and deliver meaningful results for both your users and your organisation.Skills in Ergonomy (UX/UI) (20) Ergonomy (UX/UI)User Experience OptimizationUX optimizationUX DesignUser ExperienceUser ResearchErgonomy (UX/UI)Interaction DesignUI DesignUI UX+10Work in Ergonomy (UX/UI) (1) Client in Ergonomy (UX/UI) (1) Batemans BreweryBeverage | national
Learn more about Ergonomy (UX/UI)Description Your visual identity is more than a logo. It's how your organisation is recognised, remembered and understood across every interaction. A strong graphic identity creates consistency, builds trust and gives people confidence in your brand, wherever they encounter it. At Optima, we create distinctive visual identities that reflect who you are and what you stand for. From logos, colour palettes and typography to imagery, iconography and brand guidelines, every element is carefully considered to create a cohesive identity that works across print, digital and environmental applications. Whether you're launching a new organisation, refreshing an established brand or evolving your identity for the future, we create visual systems that are flexible, memorable and built to last. Every graphic identity is developed with your audience, your ambitions and your wider brand strategy in mind. The result is a visual identity that communicates with clarity, strengthens recognition and provides a consistent foundation for every touchpoint, helping your organisation stand out for all the right reasons.Skills in Graphic Identity (22) Graphic DesignBrand DesignBrand IdentityCorporate IdentityCorporate Identity DesignCorporate BrandingCreative Graphic DesignLogo DesignVisual IdentityCorporate Design+12Works in Graphic Identity (3) Clients in Graphic Identity (3) Lincoln MuseumNon-profit | localFoodcleanIndustrial Goods & Services | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about Graphic IdentityDescription Search is constantly evolving, but the goal remains the same: helping the right people find your organisation at the right time. A successful SEO strategy is about more than improving rankings. It's about increasing visibility, building authority and creating sustainable growth across both traditional and AI-driven search. At Optima, we combine technical expertise, content strategy and data-driven insight to help organisations improve their online presence. From technical audits and on-page optimisation to local SEO, ecommerce SEO, content development and digital PR, every recommendation is built around your business objectives and designed to deliver long-term value, not short-term gains. We focus on creating strong technical foundations, producing helpful content and building the authority needed to compete in an increasingly competitive search landscape. Through clear reporting, measurable outcomes and continuous optimisation, we help organisations increase qualified traffic, strengthen their online presence and turn visibility into meaningful business growth.Skills in SEO (21) Local SEOSEO AnalyseSEO AnalyseSEO OptimizationSEO StrategyGoogle SEOInternet Marketing SEOOnline SEOOrganic SEOOrganic SEO+11Works in SEO (3) Clients in SEO (3) Batemans BreweryBeverage | nationalFoodcleanIndustrial Goods & Services | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about SEODescription Packaging is often the first physical interaction someone has with your brand. It needs to do more than protect a product. It should capture attention, communicate quality and create a memorable experience that encourages people to choose your product over the competition. At Optima, we create packaging that combines creativity with commercial thinking. Whether you're launching a new product, refreshing an existing range or extending your brand into new markets, we design packaging that reflects your identity, communicates clearly and stands out both on the shelf and online. Every design considers your audience, your product and the practical requirements of production, ensuring it performs as well as it looks. From concept development and artwork through to print-ready production, we work closely with you to create packaging that is distinctive, consistent and built around your wider brand. The result is packaging that strengthens recognition, builds trust and helps your products make a lasting impression where it matters most.Skills in Packaging (18) Packaging DesignPackagingGraphic PackagingPackaging LabelsPharmaceutical PackagingFood PackagingCreative PackagingCustom PackagingRetail PackagingProduct Packaging+8
Learn more about PackagingDescription Successful digital marketing starts with a clear strategy. Without one, it's easy to invest time and budget into activity that looks busy but delivers little impact. At Optima, we help organisations make informed decisions, aligning digital activity with business objectives to create a clear path for sustainable growth. We work with you to understand your organisation, your audience, your competitors and the opportunities within your market. Using data, insight and experience, we develop digital strategies that prioritise the activity that will have the greatest impact, whether that's improving your website, strengthening your brand, increasing search visibility or delivering integrated marketing campaigns. Our strategies are practical, measurable and designed to evolve as your organisation grows. Rather than recommending every available channel, we focus on the right mix of activity to help you reach the right people, make better decisions and achieve meaningful, long-term results.Skills in Digital Strategy (21) Digital StrategyMarketing StrategyOnline MarketingWeb StrategyMedia StrategySocial Media StrategyDigital ConsultingDigital Marketing ConsultingDigital CampaignDigital Marketing+11Works in Digital Strategy (3) Clients in Digital Strategy (3) Batemans BreweryBeverage | nationalFoodcleanIndustrial Goods & Services | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about Digital StrategyDescription Design shapes the way people experience your brand. Every brochure, website graphic, exhibition stand, social media campaign or annual report is an opportunity to communicate who you are and reinforce what you stand for. Our designers create clear, engaging and effective visual communications that support your wider brand and business objectives. From printed literature and packaging to digital campaigns, corporate publications, advertising and environmental graphics, we produce creative work that combines strategic thinking with exceptional attention to detail. We work closely with our clients throughout every project, ensuring every piece of design is purposeful, consistent and aligned with the wider brand. The result is creative that not only captures attention but communicates clearly, builds trust and leaves people with confidence in your organisation.Skills in Graphic Design (20) Graphic DesignBanner AdvertisingBillboard DesignBrand DesignCreative Graphic DesignGraphic AdvertisingGraphic Chart DesignLogo Graphic DesignAdvertising Banners DesignBranding Graphic Design+10Works in Graphic Design (4) Clients in Graphic Design (4) Lincoln MuseumNon-profit | localBatemans BreweryBeverage | nationalFoodcleanIndustrial Goods & Services | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about Graphic DesignDescription The right message, shown to the right audience at the right time, can transform business growth. Effective online advertising isn't about spending more. It's about making every pound work harder by reaching the people most likely to engage, enquire and convert. At Optima, we plan, manage and optimise paid advertising campaigns across platforms including Google Ads, Microsoft Advertising, Meta, LinkedIn and other leading digital channels. Every campaign is built around your objectives, whether that's generating leads, increasing online sales, raising brand awareness or driving qualified traffic to your website. Our approach combines audience insight, compelling creative, data-driven optimisation and continuous performance monitoring to maximise return on investment. We don't believe in set-and-forget campaigns. We continually refine targeting, messaging and budgets to improve results over time, providing clear reporting and measurable outcomes. By integrating online advertising with your wider brand, website, SEO and digital marketing strategy, we create campaigns that deliver meaningful results and support long-term business growth.Skills in Online Advertising (20) Online AdvertisingDisplay MarketingGoogle AdvertisingDigital AdDisplay MarketingDisplay AdsAdwordsDigital AdDigital Media AdvertisingGoogle Advertising+10Works in Online Advertising (2) Clients in Online Advertising (2) Batemans BreweryBeverage | nationalInternational Diabetes Federation (IDF)Non-profit | international
Learn more about Online AdvertisingDescription A strong reputation is built through meaningful communication. Public relations helps organisations tell their story, build credibility and create positive relationships with the audiences that matter most. It's about more than gaining media coverage. It's about shaping perception, building trust and supporting long-term success. At Optima, we develop PR strategies that reflect your organisation, your objectives and your audience. From media relations and press releases to campaign planning, thought leadership, event promotion and reputation management, we create stories that are relevant, engaging and newsworthy. Every activity is carefully planned to ensure your message reaches the right people through the most effective channels. Our approach combines strategic thinking with compelling content and creative storytelling to maximise impact. By integrating PR with your wider brand, website, SEO and digital marketing strategy, we help increase visibility, strengthen credibility and build lasting relationships that support your organisation's growth and reputation.Skills in Public Relations (PR) (20) Public Relations (PR)International Public RelationsOnline Public RelationsPR CampaignsPR StrategyPublic RelationsDigital Public RelationsOnline Public RelationsPolitical PRPR+10
Learn more about Public Relations (PR)Description Social media advertising is about more than increasing reach. It's about connecting with the right audience, building meaningful engagement and inspiring people to take action. With the right strategy, paid social campaigns can increase brand awareness, generate qualified leads, drive online sales and support long-term business growth. At Optima, we create and manage targeted advertising campaigns across platforms including Facebook, Instagram, LinkedIn, TikTok and Pinterest, tailoring every campaign to your audience, objectives and budget. From audience research and campaign planning to creative development, testing and ongoing optimisation, every decision is driven by insight and performance. We continually monitor, refine and improve campaigns to maximise results, providing clear reporting and measurable outcomes every step of the way. By combining social media advertising with your wider brand, website, SEO and digital marketing strategy, we create campaigns that not only capture attention but deliver meaningful engagement and measurable business results.Skills in Social Media (22) Social MediaSocial MarketingSocial Content StrategySocial Media StrategySocial Media ManagementSocial Media MarketingSocial Media OptimizationSocial Media CampaignSocial Media ConsultingSocial Media Planning+12Work in Social Media (1) Client in Social Media (1) Batemans BreweryBeverage | national
Learn more about Social Media
Team
28 members in Optima Design's team
StoryFounded by Simon Shaw in 1995, Optima has grown from a graphic design consultancy into a full-service brand, web, SEO and digital marketing agency. Based in Lincoln's historic Duke of Wellington building, we continue to evolve while staying true to one belief: building brands people believe in.
Awards
Optima Design was awarded 3 times
The Drum's Customer Care - Ranked 43rd2012-03-01
Design Week and Drum Top 100 design agency2009-05-01
Design Week and Drum Top 100 design agency2012-03-01
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Contact details of Optima Design
Details
- Headquarter37 Broadgate, Lincoln, UK