Omar Stone Consulting

Lusaka, Zambia

Clarity = Success

Omar Stone Consulting is the brand strategy practice of Omar Stone, the Storyteller, a brand strategist in Lusaka, Zambia, working across Southern Africa since 2012. We help founders, institutions and growing businesses find the clarity their brand is missing: who they are, who they serve, and why they matter. Work includes Brand Diagnosis (a three-hour intensive and clarity report), Positioning & Narrative, and Clarity Workshops for leadership teams of 6 to 10. Clients include Zambia Railways, ZNPHI, Buumi, First Continental, Bo'Jangles and Natural Kurls.

4 people in their team

Speaks English

4 projects in their portfolio

Sortlist member since 2026

Founded in 2012

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Services

3 services offered by Omar Stone Consulting

Description
Most content fails before it is made, because it isn't anchored to a story worth telling. I build content strategy from the brand truth outward. First we find what your brand actually stands for and who it is speaking to. Then we turn that into a clear content system: the core narrative, three to five content pillars, the stories each pillar tells, the voice they are told in, and where they belong across channels. Every piece traces back to one story, so your audience meets the same brand every time. You leave with a strategy your team or agency can execute with confidence, not a calendar of guesses. Past work includes brand lines that became the brand: Taste the Jazz for Bo'Jangles and Embrace Your Roots for Natural Kurls.
Skills in Content Strategy (4)
Social Content StrategySocial Media ContentSocial Media StrategySocial Content Strategy
Learn more about Content Strategy
Description
Every brand must begin with truth. I start with a Brand Diagnosis: a three-hour intensive where we audit your brand, map your competition and surface the real gaps, and you leave with a clarity report. Then Positioning & Narrative: we define exactly who you are, who you serve and why you matter, sharpen your story into something people understand, remember and believe in, and build frameworks your team can apply to every decision. I hold nothing back; you leave with everything you need, not a dependency on me. Clients include Zambia Railways, ZNPHI, Buumi, First Continental and Bo'Jangles.
Works in Branding & Positioning (3)
Clients in Branding & Positioning (3)
First ContinentalInsurance
BuumiFood
Zambia Railways LimitedTransportation
Learn more about Branding & Positioning
Description
Your company can only communicate clearly once it knows exactly what it is saying. I help leadership teams find that message and carry it. We start with the truth: who you are, who you serve and why you matter, sharpened into a narrative people understand, remember and believe in. Then I bring your leaders and team (6 to 10 people) into a Clarity Workshop, where that narrative becomes daily practice: how you speak about the business, how you make decisions and how you show up to clients, staff, partners and the public. You leave with one story, the frameworks to keep it consistent, and a team that tells it the same way. Work includes national and institutional brands such as Zambia Railways and the Zambia National Public Health Institute.
Skills in Corporate Communication (2)
Corporate BrandingCorporate Communication
Work in Corporate Communication (1)
Client in Corporate Communication (1)
Zambia National Public Health InstituteHospitals & Healthcare
Learn more about Corporate Communication