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NOTHIN'

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Paris, France
Branding and creative studio in Paris (11th) — fashion, luxury, tech. Not a style, a perspective.
Nothin' is an independent branding and creative studio based in Paris (11th arrondissement), at the intersection of fashion, luxury and tech. Brand identity, editorial, art direction, websites, campaigns, events and AI systems — built so a single idea can become anything. The studio is AI-native: production (variations, systems, automation) runs on an infrastructure built in-house. Creative direction stays strictly human — AI can produce the 200 variations, not the decision. The verifiable result: the studio's own site, noth.in, won the Awwwards Portfolio Honors (August 2026) and received Awwwards Site of the Day (10 August 2026), an Awwwards Honorable Mention, FWA of the Day (6 July 2026), a Communication Arts Webpick and a Muzli selection. Clients include LGM, France Chimie, MOVA and Utopia Coffee. Founded and led by Sara Guedj, Franco-British (strategy and creative direction), with Pierre Patrault (partner, UX) and a network of senior independent talent — activated per project. The studio works natively in French and English, in Paris and London. One rule: never lukewarm.
5 people in their team
Speaks English, French
9 projects in their portfolio
Sortlist member since 2026
Founded in 2026
5 awards conferred
5/5
(1 review)

Services

6 services offered by NOTHIN'

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  • Description
    Branding for brands that want a point of view, not a style. We've dissected a hundred luxury identities: none has a "style" — they have a perspective, and style is the consequence. So we start where it matters: positioning, then an idea strong enough to become anything. Creative direction stays human; our AI infrastructure produces the system around the idea — identity, editorial, design system, every declination — built to perform everywhere your brand lives, from packaging to paid social. Verifiable result: our own site, noth.in, took Awwwards Site of the Day and FWA Gold. Starting price covers positioning and core identity; full brand worlds are scoped per project.
    Skills in Branding & Positioning (20)
    Branding & PositioningBrand PositioningDigital BrandingInternational BrandingProduct BrandingOnline BrandingBrandingBranding PositioningBusiness BrandingCompany Branding+10
    Works in Branding & Positioning (8)
    noth.in — the studio's manifesto site - Branding & Positioning
    LGM — Swiss clarity for French engineering - Branding & Positioning
    MOVA — the movement, made conscious - Branding & Positioning
    Haptify — branding the forgotten sense - Branding & Positioning
    Clients in Branding & Positioning (4)
    Nothin' (self-initiated)Marketing & Advertising
    LGMIndustrial Goods & Services
    MOVASports
    HaptifyConsumer Electronics
    Learn more about Branding & Positioning
  • Description
    Content with a spine, not a calendar. We build editorial systems: a brand voice sharp enough to recognise in one line, themes that come from positioning — an opinion, a real example, a concrete detail — never filler. AI doesn't threaten creatives; it threatens filler. Our infrastructure produces and declines the content, humans decide what deserves to exist. And we build for where attention actually goes: formats per channel, distribution thinking, and content structured to be cited by AI assistants (AEO) — the search that's replacing search. Posting daily without an idea is posting your own dilution; we'd rather you post less, and land.
    Skills in Content Strategy (20)
    Content StrategySocial MediaMedia StrategySocial Content StrategySocial Media StrategySocial Media ManagementSocial Media MarketingStrategySEO StrategySocial Media Campaign+10
    Works in Content Strategy (2)
    noth.in — the studio's manifesto site - Content Strategy
    Utopia — where taste meets meaning - Content Strategy
    Clients in Content Strategy (2)
    Nothin' (self-initiated)Marketing & Advertising
    UtopiaBeverage
    Learn more about Content Strategy
  • Description
    Advertising by a creative studio with a growth engine behind it. We treat ads as creative objects — a point of view, a visual world, copy people remember — because on paid social, the creative is the targeting. One strong idea, declined into dozens of variations on our AI production infrastructure, then run like a lab: angles tested, winners scaled, creative fatigue caught before it burns budget. A human makes every call that matters. Weekly reporting on real outcomes — leads, bookings, revenue — never vanity metrics. Starting price covers concept, setup and the first month of management; media budget separate.
    Skills in Advertising (27)
    Display MarketingMarketingOnline Public RelationsSocial Media MarketingDigital AdDisplay MarketingAdvertising & MarketingDigital CampaignSocial Media AdvertisingSocial Media Campaign+17
    Work in Advertising (1)
    MOVA — paid social with a creative engine - Advertising
    Client in Advertising (1)
    MOVASports
    Learn more about Advertising
  • Description
    Events as brand statements — a room is a medium. We concept and produce brand moments: industry summits, launches, conferences — from the founding idea and scenography down to production and the morning-after follow-up. Same discipline as our brand work: one strong idea, executed to the millimetre, nothing decorative that doesn't mean something. And same growth logic, because an event is a funnel with chairs: invitations, attendance, conversations, pipeline — designed and measured as such, so the event earns its budget in relationships, not applause. Our AI infrastructure absorbs the production grind; humans make every call in the room. Starting price covers concept and creative direction; production is scoped per format.
    Skills in Event (21)
    EventCorporate Event PlanningEvent ManagementEvent MarketingEvent ConceptualizationCharity Event ManagementCorporate Event PlanningEvent OrganizationEvent PhotographyEvent Planning+11
    Work in Event (1)
    France Chimie — chemistry, reframed - Event
    Client in Event (1)
    France ChimieIndustrial Goods & Services
    Learn more about Event
  • Description
    Digital strategy that starts with a point of view, not a channel list. We map where your brand should play — site, social, paid, email — and what it should say there, from one positioning down to the funnel: who you reach, with which idea, measured against what. We build the operating system behind it too: tracking that tells the truth, dashboards people actually read, automation where it saves judgment and never where it replaces it. AI runs the plumbing; humans make the calls. You leave with a plan your team can execute Monday morning — priorities, channels, budgets, KPIs — not a deck that dies in a drawer.
    Skills in Digital Strategy (22)
    Digital StrategyMarketing StrategyWeb StrategyMedia StrategySocial Media StrategySocial Media MarketingDigital Marketing ConsultingDigital MarketingSEO StrategyDigital Media Marketing+12
    Work in Digital Strategy (1)
    MOVA — paid social with a creative engine - Digital Strategy
    Client in Digital Strategy (1)
    MOVASports
    Learn more about Digital Strategy
  • Description
    UX by a creative studio — interfaces with a point of view that still convert. Led by Pierre Patrault, partner and UX lead: user flows mapped from real behaviour, wireframes to full design systems, and one discipline throughout — every interaction is decided, never decorated. An award-winning site is not a complicated site; it's one where each click earns its place. We design with the funnel in mind (landing to lead, browse to booking) and iterate on analytics, not opinions. Verifiable proof: our own site, noth.in — Awwwards Site of the Day, FWA Gold. Starting price covers UX audit and core flows; full products scoped per project.
    Skills in Ergonomy (UX/UI) (20)
    Ergonomy (UX/UI)Interface DesignUser Experience OptimizationUX optimizationUX DesignUser ExperienceUser ResearchErgonomy (UX/UI)UI DesignUI UX+10
    Works in Ergonomy (UX/UI) (4)
    noth.in — the studio's manifesto site - Ergonomy (UX/UI)
    LGM — Swiss clarity for French engineering - Ergonomy (UX/UI)
    Aurbse — a living instrument for reading territory - Ergonomy (UX/UI)
    In_Cognita — the invisible, made visible - Ergonomy (UX/UI)
    Review in Ergonomy (UX/UI) (1)
    MARIDAT STEPHANE
    Clients in Ergonomy (UX/UI) (4)
    Nothin' (self-initiated)Marketing & Advertising
    LGMIndustrial Goods & Services
    AurbseGovernment & Administration
    in_cognitaManagement Consulting
    Learn more about Ergonomy (UX/UI)
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Team

5 members in NOTHIN''s team

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Awards

NOTHIN' was awarded 5 times

Awwwards2026-08-01Portfolio Honors — Winner
Awwwards2026-08-01Site of the Day
Muzli2026-07-01Editorial pick
FWA2026-07-01FWA of the day

Reviews

1 review for NOTHIN'

5/5
(1 reviews)
MS
MARIDAT STEPHANEMARKETING DIRECTOR at LGM
ServiceErgonomy (UX/UI)
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?LGM has launched a complete overhaul of its brand identity aimed at clarifying its value proposition, modernizing its image, and bringing a new energy to the company at a crucial moment in its history. This revamp was accompanied by the creation of a new website, which serves as the flagship of this new identity. It’s in this particular aspect that NOTHIN' has supported us.

What did you enjoy the most during your collaboration?We are especially grateful for the originality and relevance of the creative proposal as well as for meeting the - tight! - deadlines (design and completion of the website in less than 6 months : right in time for the launch of the new brand identity on the opportunity of a major trade fair).

NOTHIN''s answer:Thank you, Stéphane. This was a rebrand with a hard deadline attached to it — the new identity had to exist, in full, on a trade fair stand. That constraint shaped everything: it forced early decisions and kept the work honest. Delighted it landed the way it did, and grateful for LGM's trust at a pivotal moment.

MARIDAT STEPHANE recommends this agency

ServiceErgonomy (UX/UI)
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Contact

Contact details of NOTHIN'

Details

  • Headquarter47 Boulevard de Charonne, Paris, France