Not Studio
A London creative agency built for fashion brands.
Not Studio is a fashion creative agency working across London, Los Angeles and Cologne. We build brands, content and e-commerce for fashion and luxury businesses, from brand strategy, naming and brand identity through campaign photography and film to Shopify and Squarespace builds. Founded by Mark Bage, who spent a decade running one of the UK's early fashion e-commerce successes, the studio works for founders and marketing directors who want one team across the whole brand, not a different agency for every discipline. Brands we've worked with include Tiffany & Co., Marni, Byredo and Off-White. The studio runs as a senior core team with a production bench of trusted collaborators across its three cities. Most projects start with brand strategy, working out what the brand stands for and who it is for, before anything gets designed. That thinking then runs through everything the brand touches: the name and mark, the campaign that launches it, the film that carries it and the Shopify store where it sells. Because one team does all of it, the brand looks and sounds like itself everywhere a customer meets it. Our work includes event films for Annabel's in Mayfair, Shopify stores for King & Tuckfield and Connolly, and films for Harrods, Off-White, Tiffany & Co and De Beers. 12 people in their team
Speaks English
9 projects in their portfolioSortlist member since 2026
Founded in 2015
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Services
5 services offered by Not Studio
Description Shopify stores for fashion and luxury brands, built in London since 2015, including Connolly, King & Tuckfield, Fernando Jorge and Payal Khandwala. Most builds start from a Shopify 2.0 theme and are configured and customised until the store carries the brand's own world. Design, build and content come from one senior team.Works in E-commerce (3) Clients in E-commerce (3) Sneak in PeaceE-commerceConnollyClothing & AccessoriesKing & TuckfieldClothing & Accessories
Learn more about E-commerceDescription Brand strategy and identity for fashion and luxury brands: name, mark, typography, tone and guidelines. We work out what the brand stands for and who it's for before anything gets designed, then build the identity around it. Recent work includes Astrid & Miyu and Rixo. Senior-led from London.Works in Branding & Positioning (2) Clients in Branding & Positioning (2) Sneak in PeaceE-commerceCúplaClothing & Accessories
Learn more about Branding & PositioningDescription Fashion website design on Shopify and Squarespace, by the same team that makes the brand's identity and imagery.Work in Website Creation (1) Client in Website Creation (1) CúplaClothing & Accessories
Learn more about Website CreationDescription Campaign photography and shoot production for fashion and luxury brands. More than ten campaigns for De Beers over a decade, and six shoots and ten films for Tiffany & Co in three weeks. Creative direction, casting, production and post from one team in London.Works in Photography (2) Clients in Photography (2) De BeersLuxury Goods & JewelryTiffany & CoLuxury Goods & Jewelry
Learn more about PhotographyDescription Fashion and luxury brand film: 28 films for De Beers, films for Tiffany & Co, Harrods and Moschino, backstage films for Off-White and Marni, and a year of event films for Annabel's in Mayfair.Works in Video Production (6) Clients in Video Production (4) MarniClothing & AccessoriesOff-WhiteClothing & AccessoriesAnnabel'sEntertainment & EventsDe BeersLuxury Goods & Jewelry
Learn more about Video Production
Team
12 members in Not Studio's team
StoryMark Bage founded Not Studio in London in 2015, after building Coggles. Chris Land leads creative direction from Cologne. Paul Young brings brand strategy, and Nickii Gray, who built one of the UK's largest independent agencies, sits on the board. A senior core team with collaborators across three cities.
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Contact
Contact details of Not Studio
Details
- HeadquarterNot Studio, Wimpole Street, London, UK