Nonsensical Media
Strange ideas. Sane schedules.
Nonsensical Media is a film studio for brands, agencies and artists. We make brand films, commercials and AI-native films, and we keep post-production in-house: edit, colour grading, VFX, motion graphics and content for LED walls. The studio is led by director Rahul Beniwal. Before founding it, he edited, graded and animated work for Diageo, Pernod Ricard, Coca-Cola, UNDP and the Gates Foundation, most of it through agencies, and directed AI films for Gurbax and Aatma and music videos released on Def Jam. Every project runs in four stages: a brief call, a treatment (script, look, casting and locations in one document), the shoot or the AI generation, then post, with the rounds of changes agreed up front. Live action, AI, or both, planned to the day. The name is a promise about the ideas, not the execution: the work can be strange, the schedule and the invoice never are. Credits say exactly what we did, and every AI frame is labelled as AI.
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- HeadquarterOkhla I Road, Pocket D, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi, India