Neurofactor
Neuroscience that turns behavior into measurable conversion and better recruitment
Neurofactor — neuroscience applied in marketing Neurofactor is the only Dutch neuromarketing agency that combines marketing, neuroscience, and profiling to make human behavior predictable. Services and expertise The agency increases conversions across the entire Customer & Candidate Journey — from online to offline persuasion — using research methods such as fMRI, RIAT, EEG, fNIRS, biometrics, and eyetracking. Approach Neurofactor links brain knowledge to data and behavioral profiles. Innovations such as Neural Workplace and the Associative Recruitment Model translate scientific insights into practical, measurable solutions. Value Proposition The combination of science and marketing ensures objective decisions, concrete improved conversion, and better candidate matching. For organizations looking to leverage neuroscience for tangible results. No review yetBe the first to write one
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Services
2 services offered by Neurofactor
Description We ontwerpen sensory marketing-experimenten gebaseerd op neurowetenschap, biometrie en eyetracking, en leveren meetbare prototypes die conversie en beleving verhogen in praktische omgevingen.Skills in Innovation (1) Sensory Marketing
Learn more about InnovationDescription Wij gebruiken fMRI, EEG, eyetracking en gedragsprofiling om marketingcampagnes en recruitmenttrajecten te optimaliseren, met meetbare conversieverbetering en betere kandidaatmatch.Skills in Marketing (4) NeuromarketingRecruitment MarketingBehavioral MarketingEmotional Marketing
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Team
3 members in Neurofactor's team
StoryWij zijn Neurofactor, het enige Nederlandse neuromarketingbureau dat marketing en neurowetenschap samenbrengt. Vanuit Eindhoven werken we dagelijks met breinkennis, data en gedragsprofiling om conversies te verhogen over de gehele Customer & Candidate Journey — online en offline. In de praktijk betekende dat leren vertrouwen op methodes als fMRI, RIAT, EEG, fNIRS, biometrics en eyetracking en die inzichten vertalen naar concrete interventies. We zijn trots op het ontwikkelen van de Neural Workplace, ’s werelds eerste kantoor ingericht op basis van neurowetenschap, en op ons Associatief Recruitment Model dat werving objectiever maakt. Het was niet altijd makkelijk om organisaties te overtuigen, maar juist die vertaalslag tussen wetenschap en toepassing drijft ons elke dag.
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Details
- Headquarter9 Dolonstraat, 5631KH Eindhoven, Nederland