Netway

Luxembourg City, Luxembourg

We build effective users experiences by associating science and design. 95% of users' behaviours are non-conscious... They are the core and the focus of our methodology : Behavioural strategy : we establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives. Journey Architecture : screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions. Designing Screen : the concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied. Neurotests session : to measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas. To measure the efficiency and emotions generated by your screens, we use 4 high-end biometric technologies : Eyetracking : measures the activity of users’ eyes while navigating on the screens in order to better understand what was looked at, for how long, why … EEG : records users brain’s activity on the skull which will enable us to measure the level of doubts, misunderstanding, positive/negative emotions … fMRI : identifies with a surgical precision, what are the activations of certain specific parts of the brain in response to external stimuli. Facial analysis : identifies the emotions felt by users and that will be expressed on their faces in an unconscious, natural and instinctive way. But, it is not only about your users ... It's also about your experience with us. What it will bring you is : Concrete business results for your company An exciting time with additional knowledge in UX A human project monitoring provided by our team of experts A human project monitoring provided by our team of experts

10 people in their team

Speaks Dutch, English, French

3 projects in their portfolio

Works remotely across the globe

Sortlist member since 2019

Founded in 1996

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Services

4 services offered by Netway

Description
95% of users' behaviours are non-conscious... They are the core and the focus of our methodology.

We establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives.
Skills in Digital Strategy (21)
InnovationDecision MakingCustomer AcquisitionPersonasNeuromarketingdigital businessinsightreturn on investmentbehavioral interview questionsbusiness objectives+11
Works in Digital Strategy (3)
Clients in Digital Strategy (3)
Nature & DécouvertesE-commerce | international
AXAInsurance | international
L'EquipeMedia | national
Learn more about Digital Strategy
Description
• Journey Architecture : screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions.

• Designing Screen : the concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied.

• Neurotests session : to measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas.

To measure the efficiency and emotions generated by your screens, we use 4 high-end biometric technologies :

• Eyetracking : measures the activity of users’ eyes while navigating on the screens in order to better understand what was looked at, for how long, why …

• EEG : records users brain’s activity on the skull which will enable us to measure the level of doubts, misunderstanding, positive/negative emotions …

• fMRI : identifies with a surgical precision, what are the activations of certain specific parts of the brain in response to external stimuli.

• Facial analysis : identifies the emotions felt by users and that will be expressed on their faces in an unconscious, natural and instinctive way.
Skills in Ergonomy (UX/UI) (23)
User ExperienceResponsive Web DesignUsability TestingUser Experience DesignUser TestingUser Interface DesignCustomer Journey MappingInterface DesignFluid DesignNeuromarketing+13
Works in Ergonomy (UX/UI) (3)
Clients in Ergonomy (UX/UI) (3)
Nature & DécouvertesE-commerce | international
AXAInsurance | international
L'EquipeMedia | national
Learn more about Ergonomy (UX/UI)
Description
No description provided for this service.
Skills in Web Application (1)
Responsive Web Design
Learn more about Web Application
Description
No description provided for this service.
Skills in Data Consulting (1)
Neuromarketing
Work in Data Consulting (1)
Client in Data Consulting (1)
Nature & DécouvertesE-commerce | international
Learn more about Data Consulting

Team

10 members in Netway's team

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Contact

Contact details of Netway

Details

http://www.netway.eu

Headquarter28 Boulevard d'Avranches, 1160 Luxembourg